This outlines my system for contacting people cold whether by phone or otherwise. It parallels my experiences and my book (coldcallingbook.net).
I gave this talk to the Lean Startup group in Austin, TX on 20 Nov 2012.
This document discusses using quantifiers like many, much, a lot, few and little to talk about quantities. It explains:
- Many is used with countable plural nouns, while much is used with uncountable nouns.
- A lot of can be used with both countable and uncountable nouns.
- Few and little are used to talk about small quantities, with few used for countable plural nouns and little used for uncountable nouns.
- It provides examples of filling in sentences with the correct quantifiers depending on whether the nouns are countable or uncountable.
El documento describe la experiencia de un docente en el programa "Tit@, educación digital para todos". El docente inicialmente estaba indeciso entre este programa y uno de inglés, pero finalmente se decidió por Tit@. Aunque algunos compañeros aprendieron con entusiasmo, otros parecían estar allí por obligación. El docente encontró que no aprendió muchas herramientas nuevas y se frustró cuando un trabajo grupal terminó siendo solo su responsabilidad. Sin embargo, planea usar un ambiente de aprendizaje en su trabajo del próximo año y valoró relacion
El documento presenta preguntas sobre temas de filosofía cristiana medieval como la existencia de Dios según el cristianismo, la relación entre el pensamiento medieval y el cristianismo, y la Patrística. También incluye preguntas sobre pensadores como San Agustín, Santo Tomás de Aquino y sus ideas sobre temas como el conocimiento, el ser, Dios, y el alma humana. Por último, presenta preguntas sobre otros filósofos como Maquiavelo, Lutero, Descartes y Hume.
Ahmed is applying for an electrical power engineer position. He has a B.Sc. in electrical power and machines from Benha University in Egypt. His graduation project focused on reducing downtime and improving customer satisfaction. Ahmed believes his strong communication skills and background in engineering technologies such as power distribution, automation, and robotics will help drive innovation and cost savings at the company. He is eager to contribute to the company's profits and reputation through hard work and continued training.
Este resumen describe la aplicación de una actividad del programa AAMTIC enfocada en identificar elementos de un ecosistema polar a través de la película "La Era de Hielo 4". Los estudiantes vieron la película y respondieron preguntas sobre los personajes y el entorno. Luego colorearon y recortaron fichas de animales para poblar 7 ecosistemas polares. Los estudiantes lograron comprender conceptos como el ecosistema polar y características de especies.
The document provides a lesson on using the present perfect tense in English. It includes examples of filling in blanks with the present perfect form of verbs and choosing the correct form between the present perfect and past simple tenses. There are also exercises on completing statements about forming the present perfect tense, including using irregular verb forms. The key aspects covered are using "have/has + past participle" to form the present perfect, and how it differs from the past simple tense in not specifying a time frame.
Este documento resume los conceptos clave de la categoría de existencia en la filosofía de Hegel, incluyendo identidad, diferencia, semejanza, desemejanza, oposición y contradicción. La identidad se refiere a la esencia fundamental de las cosas, mientras que la diferencia se refiere a las variaciones superficiales. La semejanza y la desemejanza implican algún grado de identidad o diferencia. La oposición surge cuando el intelecto absolutiza la semejanza o la desemejanza. La contradicción sint
This document provides an overview of multimedia services over IP networks and discusses two key protocols used: SIP and H.323. It describes the basics of SIP including session descriptions using SDP, message format, and session initiation. It also discusses SIP applications like IMS including requirements, protocols used, and architecture. For H.323, it outlines the network architecture including terminals, MCUs, gateways, and gatekeepers. It then describes the H.323 signaling protocols including RAS, H.225 call signaling, and H.245 call control.
This document discusses using quantifiers like many, much, a lot, few and little to talk about quantities. It explains:
- Many is used with countable plural nouns, while much is used with uncountable nouns.
- A lot of can be used with both countable and uncountable nouns.
- Few and little are used to talk about small quantities, with few used for countable plural nouns and little used for uncountable nouns.
- It provides examples of filling in sentences with the correct quantifiers depending on whether the nouns are countable or uncountable.
El documento describe la experiencia de un docente en el programa "Tit@, educación digital para todos". El docente inicialmente estaba indeciso entre este programa y uno de inglés, pero finalmente se decidió por Tit@. Aunque algunos compañeros aprendieron con entusiasmo, otros parecían estar allí por obligación. El docente encontró que no aprendió muchas herramientas nuevas y se frustró cuando un trabajo grupal terminó siendo solo su responsabilidad. Sin embargo, planea usar un ambiente de aprendizaje en su trabajo del próximo año y valoró relacion
El documento presenta preguntas sobre temas de filosofía cristiana medieval como la existencia de Dios según el cristianismo, la relación entre el pensamiento medieval y el cristianismo, y la Patrística. También incluye preguntas sobre pensadores como San Agustín, Santo Tomás de Aquino y sus ideas sobre temas como el conocimiento, el ser, Dios, y el alma humana. Por último, presenta preguntas sobre otros filósofos como Maquiavelo, Lutero, Descartes y Hume.
Ahmed is applying for an electrical power engineer position. He has a B.Sc. in electrical power and machines from Benha University in Egypt. His graduation project focused on reducing downtime and improving customer satisfaction. Ahmed believes his strong communication skills and background in engineering technologies such as power distribution, automation, and robotics will help drive innovation and cost savings at the company. He is eager to contribute to the company's profits and reputation through hard work and continued training.
Este resumen describe la aplicación de una actividad del programa AAMTIC enfocada en identificar elementos de un ecosistema polar a través de la película "La Era de Hielo 4". Los estudiantes vieron la película y respondieron preguntas sobre los personajes y el entorno. Luego colorearon y recortaron fichas de animales para poblar 7 ecosistemas polares. Los estudiantes lograron comprender conceptos como el ecosistema polar y características de especies.
The document provides a lesson on using the present perfect tense in English. It includes examples of filling in blanks with the present perfect form of verbs and choosing the correct form between the present perfect and past simple tenses. There are also exercises on completing statements about forming the present perfect tense, including using irregular verb forms. The key aspects covered are using "have/has + past participle" to form the present perfect, and how it differs from the past simple tense in not specifying a time frame.
Este documento resume los conceptos clave de la categoría de existencia en la filosofía de Hegel, incluyendo identidad, diferencia, semejanza, desemejanza, oposición y contradicción. La identidad se refiere a la esencia fundamental de las cosas, mientras que la diferencia se refiere a las variaciones superficiales. La semejanza y la desemejanza implican algún grado de identidad o diferencia. La oposición surge cuando el intelecto absolutiza la semejanza o la desemejanza. La contradicción sint
This document provides an overview of multimedia services over IP networks and discusses two key protocols used: SIP and H.323. It describes the basics of SIP including session descriptions using SDP, message format, and session initiation. It also discusses SIP applications like IMS including requirements, protocols used, and architecture. For H.323, it outlines the network architecture including terminals, MCUs, gateways, and gatekeepers. It then describes the H.323 signaling protocols including RAS, H.225 call signaling, and H.245 call control.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
3. Know Your Customer
This is the most important step because it influences all other
decisions
Don’t rush
This process speeds up with market experience
4. Research Specific Prospects
Company Websites (Who links to them?)
Blogs
Products, Trials
Social Media, FollowerWonk
Marketing materials: email, whitepapers, social media
Industry groups
6. Results
After implementing your techniques my email to
interview conversion rate went from zero to 25% in
one market and 75%(!) in another.
-Nick Karrasch
9. Whitetail Scout
Intended for ranches that breed trophy whitetail deer
I offered to visit their ranch, take pictures, interview them, and
publish it on an industry blog I maintained
http://whitetailsoftware.com/2011/07/how-i-got-a-100-
conversion-rate-cold-calling-prospects-for-customer-
development/
10. DonorElf
Intended for non-profits to manage donor relationships
Offered to provide exposure for quality non-profits on best
practices in donor-management
Content serves as customer promotion, content marketing, and
fodder for later whitepapers, podcasts, videos, etc.
11. Quantity Has a Quality All its
Own
No commitment to a market
Low up-front investment in time and money
Lower conversion rates
Still involves research, specific works
Frame things to start conversations
12. Specific > General
“talk business”
“talk about your e-book”
“how do you market your e-book?”
“how do you rank for the best long-tail keywords for your e-book
on tying flies?”
15. Plan for multiple contacts
Keep the initial talk short
Use phone or email contact to schedule time later
Work them through a process, offer them value...
18. Script Example: Email
Hi John,
Your blog post on closing deals was excellent. Your
idea to catalog prospect objections is something I
need to execute more effectively. I also run a blog on
best practices for insurance brokers. Would you be
interested in a 30-minute interview via Skype or
phone? Good luck with your booth at ABC this year.
Thanks,
Gary
19. (Bad) Script Example: Call
“Hi. I’m Robert Graham and I’m an
internet entrepreneur working on
software for deer management. I
thought you might be interested in
this project and I’d love to chat with
you about it for fifteen minutes.”
20. (Bad) Script Example: Call
“Hi I’m Robert Graham. I’m really
interested in learning more about deer
management. I noticed you guys on
the [location] and was impressed by
your work on [thing]. I was hoping
you could chat with me for a few
minutes about it.”
21. Script Example: Call
“Hi, I’m Robert and I run a blog
focused on deer management. I am
looking for a few people to visit, tour
your facilities, and talk with you about
your business. I can then write up the
experience and link you up on the
blog.”
22. Script Breakdown
Subject: Strange question
Hi FirstName,
I came across your website from yellowpages.ca in my search
for established local Vancouver accountants. I'm doing some
research on the biggest challenges in the accounting industry,
and I was wondering if you could help me by answering one
simple question. I'm not associated with any company and I'm
not selling anything, I'm just putting together this report for a
personal assignment, and I'd be happy to share it with you
when it's complete.
23. Script Breakdown
If you can spare a couple minutes, can you please answer the
question: What are the 3 biggest ongoing challenges you face
as an Accountant?
If you'd prefer to speak to me in person you can contact me
on 555 555 5555 or you can reply to this email with a
convenient time for me to call you (or I'd be happy to buy you
a coffee anywhere in downtown Vancouver).
24. Email: Subjects
Critical to responses
Vary your subjects to test
Tips - think headlines
Summarize the email
Be honest
Be specific
25. Questions to Dig Deeper
• What is the most important activity in your business?
◦ Do you have any pain associated with that?
• What would you say are your top 3 problems or
frustrations you face as a Marketing consultant?
◦ How do you currently tackle this problem?
• If you could wave a magic wand to make something in
your working life easier, what would it be?
• Do you know anyone else I could talk to or any
networking events where I could speak to more
marketing consultants?
26. Digging Deeper
1.Take me through a typical day's workflow for you. (force them to
go painfully step by step and see which things they complain
about)
2.Ask for a list of software they already have or pay for and how
they use it. Who uses it? How much? How do they like it? Can I
speak to them next week?
3.How do you acquire customers?
4.What do you do to make yourself different from other firms? What
is your edge?
27. Take Notes
Basic demographics
Specific kinds of jobs, details
When you call, if they answer, gatekeepers, excuses
Pitch used
Planned follow up date
How they respond
28. Take Notes: Postmortem
Tweak your script based on response
Record objections and brainstorm responses
Record jargon
Highlight anything they emphasize about their business
Note anything that caused you to lose composure
29. Follow Up
Make it systematic
Make it personal
Contact them when you say you will, follow up builds trust
30. Key Differences Between Calls
and Email
Opening lines versus subject lines
Confidence versus word-smithing
Harder to hang up on you than ignore an email
Scary to call
Instant feedback versus unknown status
43. Questions
Blog: whitetailsoftware.com
Email me: rgraham@whitetailsoftware.com
Book: coldcallingbook.net
“This book is practically guaranteed to more than pay for itself
and then some! I am a financial tight-wad so this was very
important to me!...I recently hired someone, and just told them
to read Robert’s book for sales training.“
- Jimmy Moncrief
Editor's Notes
\n
Easy to enumerate, hard to execute\nChannel tonight doesn’t need to scale much, \nbut eventually for a business you need to have quality access to a market\nOffering value should be incremental (patio11’s rise in consulting parallels an upsell on a longtime customer)\nsports analogy: improvement in ultimate skills is also incremental\n
The excitement will come later when the homework pays off\nYou don’t know these people or this market. If you did you’d have a rolodex.\n
The website will tell you if they’re tech savvy and what kind of business they have.\nDo they have quality products?\nQuality marketing?\nIs there a value add you can make here?\n
More upfront time with better conversion or less time and commitment with a lesser response rate?\n
Not even value pitching. Just make it easy for them to say yes. Look interested, confident, and prepared.\n
Star Furniture\nUltimate Sales Machine\nWhitetail Blog\nPatio11’s consulting case studies and public testimonials\n
Rand Fishkin and Top 100 Seattle Startups\nEvery website w/ email signup gives away a freebie\nResearching the industry data/trends and writing it up (maybe by region? evergreen content?)\nLaura Roeder and contests\n
\n
\n
Stalin quote\nThis is the simple pitch approach and it works\nLess synergy\n
how was your weekend?\nhow was skiing last weekend? \ndid it work better than last year?\n
Do you remember X prof?\n
Google SERPs bias toward tech savvy and leading orgs \nHoover’s and more are free at Libraries\nEngineers and other must register with the state\n
James Kennedy “it takes 6-7 contacts to sell”\n
\n
You can tweak these, but they have worked for me.\nSubject is most impt\n
This is broken because I’m leading with too much information about myself \nand I identify myself upfront as trying to sell them something even if it is a bit subtle.\n
start talking about them almost right away and I show that I’ve done my homework on them. \nNo one tries this hard. \nIt really connects with people, \n\nThis script got people talking. It’s a good way to open a cold relationship to a followup, \nbut it limits where you can take the conversation.\n\n‘Really’ is hedging language\n
This is a huge improvement because it opens the relationship, has a focused call to action, \noffers them something instantly, and keeps the initial call very short. \n\nI can bring up anything when we speak in person and it’s easier to gauge what to say when you can read body language.\n
look at their site for a minute and make some relevant comment\nIf they specialize in accounting for small businesses then say that is who you're looking for. \nAnything that makes the email feel more targeted to them specifically will help. \n\nAny email written to everyone or even all accountants comes off as written for no one.\n\n'Personal Assignment' sounds really vague. Can it not be an article or whitepaper? \nMaybe ask them for something quote-able so you sound more like media? \nEveryone likes marketing and exposure.\n
I would lead that paragraph with the bit about coffee as it's the more personal pitch. You could even mention a venue that is close to the address for their office if you have it (assuming they're downtown).\n \n ‘If you can spare’ makes it sound like you don’t believe in it. \n This is self-identifying as a risk.\n
Mailchimp has great hard data on subjects\nDane Maxwell “Strange Question?”\n
At the moment I'm asking the following questions:\nI'm shutting up and letting them do all the talking. But how can I get deeper into their problems? I really appreciate any input from yourself since you've been so helpful with me landing interviews with customers.\n
#3 will give you a lot of information about your market. Is it completely relationship driven? Who matters? How are they connected? Do people have a common link like accountants or a survey firm? Those are great sales vectors where you can share revenue and talk to someone who knows a ton about these firms/people.\n\n#4 wants to understand how they view themselves. It will help you position your software to these people. Most of the answers you get will be vanity answers. It's how they think about themselves. Very few of them will have built an answer for this as part of their business, but those that have will really understand the market. If fast service, retention, or some other factor is a key to getting and retaining clients then you have an idea of where to focus your idea extraction.\n\n
You don’t really know what is important until later\nYou get a lot better at figuring out what is important, like sorting out how a professor builds tests\nRecording calls can be good, legal in Texas IANAL\n
Tweak when you have a good feeling, sometimes you have a bad call/email, don’t jump at all the shadows\nAvoid losing your composure. Avoid those subjects and situations.\n
CRM software\nspreadsheet\nnotes\n-- use your notes to appeal to them, remember details\n