The Four Personas of a CIO

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Discover what the top priority is for these CIOs and the correct way to position your IT product as a strategic business impact solution in the face of rapidly changing IT trends.

- Craft a compelling RFP Executive Summary that includes quantified measures of business impact and KPIs. - Prepare a Business Value Assessment (BVA) of their existing solution’s business value. - Executive-ready presentation that is included as an appendix to the RFP. - Providing existing RFP customers with a “cost to conduct an RFP” calculator. - Estimate the full cost of going out to multiple RFPs.

Working with the Mainstay team, the Cisco IOT Manufacturing Marketing team combined research from manufacturing trade associations, management consulting research and an internal benchmarking project to create an Executive Briefing Presentation that would educate CxOs on the opportunities IOT can provide. This content was also repurposed to create a manufacturing IOT whitepaper to provide an asset to entice prospective customers to consider Cisco’s IOT offerings.

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