1. Tobacco Related Data:
Maine
Smoking Rates
22.8%1 of Maine adults reported being a current smoker in 2011.
o This accounts for approximately 241,384 adults2.
o Smoking rates by gender: Male: 25.1%, Female: 20.6%
Smoking Rates by Age, 20113
18-24 year olds: 29.2%
25-34 year olds: 37.2%
35-44 year olds: 28.9%
45-54 year olds: 24.4%
55-64 year olds: 17.0%
65+ year olds: 7.9%
Smoking Rate by Level of Educational Attainment, 20114
Less than a High School Diploma: 41.3%
High School Diploma or GED: 28.3%
Some post-High School: 21.5%
College Graduate: 8.3%
1 BRFSS, 2011
2
U.S. Census Bureau: State and County Quick Facts. 2011 Maine adult population: 1,058,704
3
BRFSS 2011
4
ibid
Prepared by the Maine Public Health Association – May 29, 2012

2. Smoking Rate by Income, 20115
Income less than $15,000: 38.9%
Income $15,000-$24,999: 30.0%
Income $25,000-$34,999: 26.4%
Income $35,000 -$49,999: 21.1%
Income more than $50,000: 12.5%
40.4%6 of the Medicaid/MaineCare population smoke.
Youth Data
15.2%7 of Maine high school students report smoking in the past month. This accounts for approximately
12,670 Maine students.
o 7.7%8 of high school students—primarily male—use smokeless tobacco.
o 20.3%9 of Maine high school students report using some form of tobacco product (i.e. cigarettes,
smokeless or cigars) at least one time in the past month.
o 1,50010 kids under the age of 18 begin smoking each year.
o 2.9 million11 Packs of cigarettes are sold to Maine’s underage youth each year.
Changes in Maine Smokeless H.S. Rates
YRBS Rates Percent Change
2001 2011 2001 to 2011
Maine 6.20% 7.70% 24.19%
Changes in Maine Cigar H.S. Rates
YRBS Rates Percent Change
2001 2011 2001 to 2011
Maine 12.00% 12.90% 7.50%
Changes in Maine Cigarette H.S. Rates
YRBS Rates Percent Change
2001 2011 2001 to 2011
Maine 24.80% 15.20% -38.71%
5
ibid
6 BRFSS, 2010.
7 YRBS, 2011.
8 Ibid.
9 Ibid.
10 Campaign for Tobacco-Free Kids, “Tobacco Use in Maine,” Factsheet. 2012.
11 Ibid.
2
Prepared by the Maine Public Health Association – May 29, 2012

3. How Maine Stacks Up: Comparisons among the 6 New England States (Rates),
High School
Smokeless Tobacco High School Smoking Adult Smoking Pregnant Smoking
12
Use Rate Rate13 Rate14 Rate15
Connecticut NA 15.9% 17.12% No Data
Maine 7.7% 15.2% 22.8% 19.5%
Massachusetts NA 14.0% 18.2% 9.8%
New Hampshire 8.4% 19.8% 19.4% No Data
Rhode Island 5.7% 11.4% 20.0% 10.8%
Vermont 6.7% 13.3% 19.1% 18.1%
Death from Tobacco Use 16
2,200 adults die each year as a result of smoking. This is 6 people everyday.
27,000 children under the age of 18 will die prematurely as a result of their tobacco use.
220 adult nonsmokers die from exposure to secondhand smoke every year. This is 4 people each week.
Cost of Tobacco Use17,18
Smoking cost Maine $602 million in health care expenditures each year.
o $216 million of this is covered by the Medicaid (MaineCare) program.
The tax burden associated with smoking related health care costs is estimated at $649 per Maine household.
Maine businesses suffer a loss of $534 million every year in lost productivity as a result of smoking.
Tobacco Prevention Funding
The US Center for Disease Control recommends annual spending $18.5 million on tobacco prevention in Maine.
o Maine spent $9.4 million on tobacco prevention in FY 2012. This was 50.7% of the recommended level.
o Maine will spend $7.6 million on tobacco prevention in FY13. This is 40.8% of the recommended level.
Tobacco Prevention Spending % of
19
CDC Target (FY12)
Connecticut 0.0%
Maine 50.7%
Massachusetts 4.6%
New Hampshire 0.0%
Rhode Island 2.5%
Vermont 31.8%
12 YRBS, 2011
13
YRBS 2011
14 BRFSS, 2011
15
PRAMS, 2008: Prevalence of Smoking During Last 3 Months of Pregnancy,
16
Campaign for Tobacco-Free Kids, “Tobacco Use in Maine,” Factsheet. 2012.
17 CDC. State Tobacco Activities Tracking and Evaluation (STATE) System. 2008.
18
Campaign for Tobacco-Free Kids, “Tobacco Use in Maine,” Factsheet. 2012.
19
Campaign for Tobacco Free Kids: Spending on Tobacco Prevention
3
Prepared by the Maine Public Health Association – May 29, 2012

4. Tobacco Taxes
Maine and New England Cigarette and Other Tobacco Products Taxes20
Non-Cigarette Smoking
Tobacco Cigars
Snuff Tax Chewing Tobacco (including roll-your-own and pipe) (including both small and large) Cigarettes (pack)
Connecticut $1.00/oz. 50% wholesale price 50% wholesale price 50 % wholesale price $3.00
Maine $2.02/oz. $2.02/oz. 20% wholesale price 20% wholesale price $2.00
Massachusetts 90% wholesale price 90% wholesale price 30% wholesale price 30% wholesale price $2.51
New Hampshire 48% wholesale price 48% wholesale price 48% wholesale price 48% wholesale price* $1.68
80% wholesale price
Rhode Island $1.00/oz. 80% wholesale price 80% wholesale price ($.50 cap) $3.46
92% mfr. price for <$1.08
price; $2 per cigar for
$1.87/oz or $2.24/oz if under 92% manufacturer >$1.08 to <$10; $4 per
Vermont 1.2 oz. price 92% manufacturer price cigar for ≥ $10 $2.62
Cigarette Tax
The State of Maine is projected to collect $142 million in cigarette tax revenue in FY 2012.
o A $1.00 cigarette tax increase would generate an additional $36.4 million in State revenue.21
Maine’s cigarette excise tax is $2.00.
o This is the 11th (of 50) highest in the country, and the 5th (of 6) highest in New England.
Other Tobacco Products Taxes
Maine’s other tobacco products are taxed as listed:
o Smokeless tobacco (including dip, snuff and snus) are taxed at $2.02 an ounce, with a minimum tax of
$2.02 a container.
 A large bag of Red Man Chewing Tobacco would be taxed at $6.06 a bag.
 A tin of Copenhagen Long Cut moist snuff would be taxed at $2.42 a tin.
 A container of Camel Snus would be taxed at $2.02.
o Cigars are taxed at 20% of the wholesale price.
 Little cigars, cigarillos and blunts are all taxed at 20% of the wholesale price.
This is a quarter of the tax placed on cigarettes.
o Roll-your-own (loose) tobacco is taxed at 20% of wholesale price, as is pipe tobacco.
The Federal tax on a pack of cigarettes is $1.0066.
o Small cigars are taxed at $50.33 per 1,000, or $1.0066 per pack of 20.
20Campaign for Tobacco Free Kids: Rates as of March 6, 2012.
21American Cancer Action Network & Campaign for Tobacco Free Kids: New Revenues, Public Health Benefits and Cost Savings from a $1 Cigarette Tax Increase in Me.
4
Prepared by the Maine Public Health Association – May 29, 2012

5. o Large cigars are taxed at 52.75% of retail price, but cannot exceed $.4026 per individual cigar.
o Chewing tobacco is taxed at $.5033 per pound.
 For the average container of chew, this amounts to approximately .09437 cents per large bag of
Red Man Chewing Tobacco.
o Snuff and other moist dip are taxed at $1.51 per pound.
 Copenhagen Long Cut would is taxed at .1132 cents per tin.
o Roll-you-own (loose) tobacco is taxed at $24.78 per pound.
 Each “rollie” is taxed at .0557 cents, or $1.11 per 20.
 Cigarette papers are taxed at $.0315 per pack of 50.
 Cigarette tubes are taxed at $.0630 per 50.
 The federal tax on “pack” of 20 rollies is between $1.12 and $1.14, or 5 to 6 cents each.
o Pipe tobacco is taxed at $2.8311 per pound.
Maine Tobacco Control Budget and High School
Smoking Rate Trends 2001 - 2013
$12.0 50.0%
$10.8
$10.3 $10.4 45.0%
$9.5 $9.7 $9.9
$9.6 $9.6 $9.4
$10.0 $9.4
40.0%
$8.4
35.0%
$8.0 $7.1
30.0%
$7.6
24.8%
$6.0 25.0%
20.5%
16.2% 18.1% 20.0%
14.0% 15.20%
$4.0
15.0%
10.0%
$2.0
5.0%
0 0 0 0 0 0 0
$0.0 0.0%
Maine High School Smoking Rate
FHM Direct Tobacco Cessation and Prevention Budget (Millions)
Trendline - Maine Youth Smoking Rate
Trendline - FHM Direct Tobacco Cessation and Prevention Budget
5
Prepared by the Maine Public Health Association – May 29, 2012

6. Changes in High School Tobacco Use Prevalence by
Type of Tobacco in Maine, 2001-2011
30.00%
20.00%
Use of
Smokeless
10.00% Tobacco
increases Use of Cigars
21% Increases 7.5%
0.00%
Smokeless
Use of
-10.00% Cigars
Cigarettes
Cigarettes
Decreases
-20.00% 38.7%
-30.00%
-40.00%
-50.00%
6
Prepared by the Maine Public Health Association – May 29, 2012