A pitch packet for potential investors introducing them to our concept Revel, a mobile game that brings a very new concept to our phone. Players explore their world by playing a live photo scavenger hunt using a bingo board & can see their friends photos in real time as they compete to get the wildest and best photos.

1. TAKBeLyE$$OObF$jCeOc)NvTeEsN$TS$
1. Execu)ve$Summary$
2. Market$Opportunity$
3. Mee)ng$the$Market$Challenge$
4. Key$Product:$Revel$
5. Revel$Milestones$
6. Market$Strategy$
$
7. Team$Growth$
8. Market$Growth$
9. Revenue$Growth$
10. Management$Summary$
11. SWOT$
12. Investment$Opportunity$

3. Market$Opportunity$
Social$media,$mobile$gaming,$da)ng$apps,$
all$have$failed$to$live$up$to$their$promises.$
Genera)on$Y$con)nues$to$seek$valuable$
connec)ons,$yet$are$disconnected$as$ever.$
Users$peer$into$others$lives$feeling$le[$out,$
turning$to$solo$games$for$comfort,$swiping$
on$poten)al$da)ng$partners,$never$
quenching$the$thirst$to$actually$be$social.$
Businesses$strive$to$hit$the$demographic$
with$key$messages$and$s)ll$fail$to$measure$
ROI$asking$the$ques)on$of$how$“likes”$
translate$to$sales?$$

4. Mee)ng$the$Market$Challenge$
Consumer))(B2C))
• Connects$people$who$are$nearby$
quickly$and$efficiently$through$
gamifica)on.$$
• Allows$people$to$choose$who$
they$connect$with$live$and$in$
familiar$sebngs.$$
• Lets$users$play$with$friends$and$
new$people$through$a$familiar$
ac)vity$in$a$fun$and$trendy$way.$$
Business)(B2B))
• Creates$a$meaningful$and$nonc
intrusive$way$to$brand$to$key$
influencers$using$social$media$
and$gaming,$allowing$branded$
content$to$go$viral$at$point$of$
sale.$$
• Can$target$and$influence$their$key$
demographic$at$point$of$sale.$$
• Will$collect$important$data$about$
purchasing$habits$and$con)nue$to$
influence$targets$post$game.$$

5. Players$Love$Revel$
• Revel$is$a$socializing$plaform$to$
meet$and$interact$in$a$more$
comfortable$and$familiar$
sebngs$where$the$goal$is$to$
have$fun.$
• Thousands$of$icons$to$search$for$
that$are$socially$&$
environmentally$relevant$create$
laughs$&$good$)mes.$$$
• Dynamic$algorithms$allow$us$to$
create$diversity$in$icons$for$
every$game$so$players$are$
having$new$and$exci)ng$
challenges$

6. Businesses$Want$Revel$$
$
• Brands$can$directly$
adver)se$to$consumers$at$
point$of$sale$
• Brands$&$Events$enhance$
their$presence$through$
targe)ng$specific$desired$
market$segments$
• Brands$will$see$important$
sales$and$product$analy)cs,$
currently$unavailable$
• Brands$can$compute$
specific$ROI$on$marke)ng$
campaigns$

7. Market$Analysis$
Demographic)
• The$US$has$over$17.5$million$
college$students$
• 54,$254,000$single,$available,$
adult$Americans$
• 41,$250,000$have$tried$online$
da)ng$
• 48$million$play$mobile$games$
• In$a$survey$of$500$respondents$
ages$18c35,$75%$would$play$
Revel.$$

9. Team$Growth$
CEO$
CFO$
HR$
COO/President$
VP$Business$
Development$
Sales$Manager$ Community$
Manager$
College$Intern$
Manager$
College$Interns$ Community$
Promoters$
CTO$
Crea)ve$
Director$
Lead$Ar)st$
Icon$Ar)st$ Graphic$
designer$
UI/UX$
Project$
Manager$
Lead$Server$
Admin$ Advanced$Ios$ Advanced$Ios$
Intermediate$
iOS$
Advanced$Java$
Intermediate$
Java$

10. Player$Growth$Strategy$
User$Reten)on$
• Installs:$3.5$million$
• MAU:$600,000/17%$
• Reten)on:$180$days$
• 4$Sessions$per$week$
• Whales:$17%,$$50$
• LTV:$$6+$
• CPI:$Below$$2$

12. Management$Summary$
Simon)Czaplinski,)CEO)&Co=Founder)
An$entrepreneur$at$heart,$Simon$has$the$ability$to$take$disparate$$
Elements$and$weave$them$together$into$viable$and$successful$$
Businesses.$$
$
Bree)Hanson,)President)&)Co=Founder)
Bree’s$successfully$spent$the$past$12$years$in$B2B$sales$and$business$$
development,$focusing$on$the$tech$sector.$She’s$sold$millions$in$her$$
career,$&$worked$with$small$to$enterprise$level$organiza)ons.$$$
Ron)Walker,)Board)Member)
Ron$has$been$a$commercial$trial$lawyer$for$30$years$and$in$the$
course$of$that$)me$has$managed$IT$infrastructure$and$projects$for$
one$of$Canada’s$largest$interna)onal$law$firms.$$
Jason)Crow,)CreaIve)Director)
Jason$has$a$background$in$Adver)sing$and$Marke)ng$with$awide$
variety$of$experience$in$the$entertainment$industry$ranging$from$
talent$management$and$produc)on$to$television$cas)ng$

14. Revel:$Financial$$Gold$
Monthly)Revenue)Stream)Break)
Down)=)$1.8)million)
$113,545.99$
$356,228.45$
$520,833.33$ $835,000$$
IncApp$
Analy)cs$
Event$
Sponsored$
Yearly)Revenue)ProjecIons)
$$7,259,091$$
$
$30,012,991.7
0$$
$
$41,117,798.6
2$$
$$45,000,000$$
$$40,000,000$$
$$35,000,000$$
$$30,000,000$$
$$25,000,000$$
$$20,000,000$$
$$15,000,000$$
$$10,000,000$$
$$5,000,000$$
$$c$$
Y1$ Y2$ Y3$
Revenue$$
Y1$LTV:$$4.30$
Y1$CPI:$$.81$