Mailigen imconf 7 tips to subscribers to action your emails kath pay plantoen...Mailigen
This document provides 7 tips for getting email subscribers to take action from emails. It discusses focusing on clear objectives for email campaigns. Carefully crafting subject lines is emphasized, with 80% of effort spent on the headline and 20% on the copy. The "golden real estate" of the preview pane should be optimized. Emails should guide subscribers with design, copy and imagery, setting tasks but not overwhelming them. Persuasive language and calls to action tailored for different stages of the buyer's journey can increase conversions. Testing different subject lines and elements is recommended.
Mailigen imconf 7 tips to subscribers to action your emails kath pay plantoen...Mailigen
This document provides 7 tips for getting email subscribers to take action from emails. It discusses focusing on clear objectives for email campaigns. Carefully crafting subject lines is emphasized, with 80% of effort spent on the headline and 20% on the copy. The "golden real estate" of the preview pane should be optimized. Emails should guide subscribers with design, copy and imagery, setting tasks but not overwhelming them. Persuasive language and calls to action tailored for different stages of the buyer's journey can increase conversions. Testing different subject lines and elements is recommended.
This document provides an overview of content marketing for banks and credit unions. It discusses how consumer buying behavior has changed such that people now seek easy to understand information to help make financial decisions. Research shows 74% would buy from those who provide this information, especially around life events. The document defines content marketing as creating valuable content to attract and engage customers without interruptions. It provides examples of companies that have long used content marketing and discusses why it is important for financial institutions to do so in order to be seen as a trusted resource for customers' financial needs. A variety of content is needed such as that organized by life events, easy to understand without jargon, and compliant.
NMBC - Mitigation Solutions USA Marketing Mitigation Bankslisabricarell
"If you build it, they will come" may have worked in the Field of Dreams movie, but isn't always the case with Mitigation and Conservation Bank credit buyers. Join seasoned professionals who are successfully marketing bank credits in multiple Districts, understanding and predicting Market Demand in both up and down markets, and breaking new ground in leveraging the digital age to enhance traditional sales techniques.
Janis Rozenblats: Discovering the Customer JourneyUX Riga
Janis Rozenblats talk at UXRiga 2015 conference. In this talk Janis share how to successfully build product that meets client needs based on data, assumptions and client interviews.
Context-Aware and User-Centered Design: The Lost Battle Between Desktop and M...UX Riga
The talk tries to explore the context-aware design approach as well as user-centered design, and how we should stop thinking in terms of universal solutions, why responsive design sometimes is actually not such a good idea, and why it's important to validate pretty much everything before applying anything new.
This document provides an overview of content marketing for banks and credit unions. It discusses how consumer buying behavior has changed such that people now seek easy to understand information to help make financial decisions. Research shows 74% would buy from those who provide this information, especially around life events. The document defines content marketing as creating valuable content to attract and engage customers without interruptions. It provides examples of companies that have long used content marketing and discusses why it is important for financial institutions to do so in order to be seen as a trusted resource for customers' financial needs. A variety of content is needed such as that organized by life events, easy to understand without jargon, and compliant.
NMBC - Mitigation Solutions USA Marketing Mitigation Bankslisabricarell
"If you build it, they will come" may have worked in the Field of Dreams movie, but isn't always the case with Mitigation and Conservation Bank credit buyers. Join seasoned professionals who are successfully marketing bank credits in multiple Districts, understanding and predicting Market Demand in both up and down markets, and breaking new ground in leveraging the digital age to enhance traditional sales techniques.
Janis Rozenblats: Discovering the Customer JourneyUX Riga
Janis Rozenblats talk at UXRiga 2015 conference. In this talk Janis share how to successfully build product that meets client needs based on data, assumptions and client interviews.
Context-Aware and User-Centered Design: The Lost Battle Between Desktop and M...UX Riga
The talk tries to explore the context-aware design approach as well as user-centered design, and how we should stop thinking in terms of universal solutions, why responsive design sometimes is actually not such a good idea, and why it's important to validate pretty much everything before applying anything new.