Facebook Pages allow businesses to connect with people on Facebook. Pages provide features like a cover photo, profile picture, pinned posts and more to help businesses express their identity and tell their story. Pages also provide analytics and messaging tools to help businesses effectively engage and respond to their audience.
The document discusses internet marketing planning and its role within an organization's overall marketing strategy. It explains that internet marketing planning fits within a hierarchy that typically includes a corporate strategic plan, divisional strategic plans, a strategic marketing plan, annual marketing plans, and more targeted marketing communications and program plans. The internet marketing plan provides detailed guidance and budgets for specific internet marketing activities, programs, and campaigns over varying time periods to support organizational goals. Successful planning requires understanding an organization's planning processes and thoroughly analyzing its industry and customers.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Facebook Pages allow businesses to connect with people on Facebook. Pages provide features like a cover photo, profile picture, pinned posts and more to help businesses express their identity and tell their story. Pages also provide analytics and messaging tools to help businesses effectively engage and respond to their audience.
The document discusses internet marketing planning and its role within an organization's overall marketing strategy. It explains that internet marketing planning fits within a hierarchy that typically includes a corporate strategic plan, divisional strategic plans, a strategic marketing plan, annual marketing plans, and more targeted marketing communications and program plans. The internet marketing plan provides detailed guidance and budgets for specific internet marketing activities, programs, and campaigns over varying time periods to support organizational goals. Successful planning requires understanding an organization's planning processes and thoroughly analyzing its industry and customers.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
TACKLING ILLEGAL LOGGING: PROBLEMS AND CHALLENGESAJHSSR Journal
ABSTRACT: Illegal logging poses significant environmental, economic, and social challenges worldwide. This
research explores the problems associated with illegal logging in the present and future, shedding light on the
multifaceted nature of this issue and the accompanying challenges faced by governments, organizations, and
communities. The study employs a comprehensive literature review to analyze the current state of illegal
logging, its causes, and its consequences. It examines the environmental impact of deforestation, including
biodiversity loss, habitat degradation, and climate change. The researchers identify the challenges faced in
combating illegal logging in the present and anticipate future obstacles. It considers illegal logging networks'
complex and elusive nature, the limited enforcement capacity, and the need for international cooperation and
coordination. The study also examines the adoption and effectiveness of policies, regulations, and technological
advancements in curbing illegal logging practices in Davao City.
Keywords -Problems and Challenges, Cultural Disruptions, Anticipate future problems.
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Discover essential SEO Google tools to boost your website's performance, from Google Analytics and Search Console to Keyword Planner and Page Speed Insights.
Learn more: https://elysiandigitalservices.com/seo-google-tools/
Facebook Fan Page Profits to boost your profits today!Rohit Gupta
Discover how to turn your Facebook Fan Page into a powerful tool for generating profits! Whether you're an entrepreneur, marketer, or small business owner, learn proven strategies to engage your audience, increase followers, and monetize your fan page effectively. From content creation and engagement tactics to advertising and conversion optimization, unlock the secrets to maximizing your business's success on Facebook. Start leveraging your fan page to boost your profits today!
Creating Immersive Language Learning Environments for Young LearnersAJHSSR Journal
ABSTRACT: Creating immersive language learning environments for young learners in English as a Foreign
Language (EFL) contexts has been a topic of considerable interest and debate among educators. Despite
numerous constraints such as time, curriculum, and stakeholder expectations, it is feasible to develop effective
immersive environments. This paper explores the concept of immersion language learning, tracing its historical
development and highlighting its benefits, particularly for young learners. It discusses the distinctions between
total, partial, and dual-immersion programs, emphasizing the critical role of using the target language as the
medium of instruction. Furthermore, it examines the cognitive and academic advantages documented in seminal
immersion programs like Saint-Lambert and Coral Way. By synthesizing research and offering practical
strategies for EFL settings, this paper underscores the importance of teacher commitment, the selection of
appropriate materials, and the adoption of Content and Language Integrated Learning (CLIL) principles.
Ultimately, the findings affirm that immersive environments significantly enhance language proficiency,
cognitive flexibility, and academic achievement, advocating for their broader implementation in EFL
classrooms.
KEYWORDS : CLIL, EFL, immersion, young learners
The Influence of Green Tax Implementation and Social Responsibility Programs ...AJHSSR Journal
ABSTRACT : The issue of climate change related to carbon emissions has become an alarming global
phenomenon. The manufacturing sector contributes significantly to global greenhouse gas emissions. Therefore,
efforts to mitigate climate change through the implementation of green taxes and Social Responsibility
Programsare important for manufacturing industry. This research aims to analyze the effect of implementing
green tax and Social Responsibility Programs on environmentally sustainable development in manufacturing
industry. A quantitative approach is used with the research object of manufacturing industry listed on the
Indonesia Stock Exchange in 2020-2022. Analyzed using Partial Least Square (PLS) method. The research
results show that the implementation of green tax has a significant effect on environmentally sustainable
development, while Social Responsibility Programsdo not have a significant effect. These findings indicate that
green tax policies are effective in encouraging companies to switch to more environmentally friendly business
practices, but Social Responsibility Programshave not been fully integrated with environmental sustainability
efforts. This research contributes to the literature related to fiscal policy instruments and corporate social
responsibility practices in supporting environmentally sound sustainable development in the manufacturing
sector.
KEYWORDS: Green tax; Social responsibility; Environmentally sustainable development; Manufacturing
industry
On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...AJHSSR Journal
ABSTRACT: Salman Rushdie’s novels are humorous books about serious times. His cosmopolitanism and
hybrid identity allowed him access to multiple cultures, religions, languages, dialects, and various modes of
writing. His style is often classified as magic realism, blending the imaginary with the real. He draws
inspiration from both English literature and Indian classical sources. Throughout his works, there is a lineage of
‘bastards of history’, a carnival of shameful characters scrolling all along his works. Rushdie intertwines fiction
with reality, incorporating intertextual references to Western literature in his texts, and frequently employing
mythology to explore history. This paper focuses on Rushdie’s three novels: Midnight’s Children, Shame, and
Haroun and the Sea of Stories, analyzing his postmodern storytelling techniques that aim to explore human
vices and follies while offering socio-political criticism.
KEYWORDS : Magic Realism, Rushdie, Satire, Storytelling, Transfictional Identities
CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...AJHSSR Journal
ABSTRACT: Security plays an important role in human life and endeavors. Securing information and
disseminating are critical challenges in the present day. This study aimed at identifying innovative technologies
that aid cybercrimes and can constitute threats to cybersecurity in North Central (Middle Belt) Nigeria covering
its six States and the FCT Abuja. A survey research design was adopted. The researchers employed the use of
Google form in administering the structured questionnaire. The instruments were faced validated by one expert
each from ICT and security. Cronbach Alpha reliability Coefficient was employed and achieved 0.83 level of
coefficient. The population of the study was 200, comprising 100 undergraduate students from computer science
and Computer/Robotics Education, 80 ICT instructors, technologists and lecturers in the University and
Technical Colleges in the Middle Belt Nigeria using innovative technologies for their daily jobs and 20 officers
of the crime agency such as: Independent Corrupt Practices Commission (ICPC) andEconomic and Financial
Crimes Commission (EFCC). Three research purposes and questions as well as the hypothesis guided the study
on Five (5) point Likert scale. Data collected were analyzed using mean and standard deviation for the three
research questions while three hypotheses were tested using t-test at 0.05 level of significance. Major findings
revealed that serious steps are needed to better secure the cybers against cybercrimes. Motivation, types, threats
and strategies for the prevention of cybercrimes were identified. The study recommends that government,
organizations and individuals should place emphasis on moral development, regular training of its employees,
regular update of software, use strong password, back up data and information, produce strong cybersecurity
policy, install antivirus soft and security surveillance (CCTV) in offices in order to safeguard its employees and
properties from being hacked and vandalized.
KEYWORDS: Cybersecurity, cybercrime, cyberattack, cybercriminal, computer virus, Virtual Private Networks
(VPN).
Welcome to our captivating YouTube channel, where the past comes alive with intriguing history, fascinating fun facts, and inspiring motivational content. Join us on a journey through time as we unravel the mysteries of the past, share delightful nuggets of knowledge, and ignite the spark of motivation within you. Get ready to explore the depths of history, uncover hidden gems of information, and embark on a quest for personal growth and inspiration. Subscribe now for a blend of education, entertainment, and empowerment that will leave you enlightened and uplifted after every video.
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Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
TACKLING ILLEGAL LOGGING: PROBLEMS AND CHALLENGESAJHSSR Journal
ABSTRACT: Illegal logging poses significant environmental, economic, and social challenges worldwide. This
research explores the problems associated with illegal logging in the present and future, shedding light on the
multifaceted nature of this issue and the accompanying challenges faced by governments, organizations, and
communities. The study employs a comprehensive literature review to analyze the current state of illegal
logging, its causes, and its consequences. It examines the environmental impact of deforestation, including
biodiversity loss, habitat degradation, and climate change. The researchers identify the challenges faced in
combating illegal logging in the present and anticipate future obstacles. It considers illegal logging networks'
complex and elusive nature, the limited enforcement capacity, and the need for international cooperation and
coordination. The study also examines the adoption and effectiveness of policies, regulations, and technological
advancements in curbing illegal logging practices in Davao City.
Keywords -Problems and Challenges, Cultural Disruptions, Anticipate future problems.
KALYAN MATKA | MATKA RESULT | KALYAN MATKA TIPS | SATTA MATKA | MATKA.COM | MATKA PANA JODI TODAY | BATTA SATKA | MATKA PATTI JODI NUMBER | MATKA RESULTS | MATKA CHART | MATKA JODI | SATTA COM | FULL RATE GAME | MATKA GAME | MATKA WAPKA | ALL MATKA RESULT LIVE ONLINE | MATKA RESULT | KALYAN MATKA RESULT | DPBOSS MATKA 143 | MAIN MATKA-❾❸❹❽❺❾❼❾❾⓿
Discover essential SEO Google tools to boost your website's performance, from Google Analytics and Search Console to Keyword Planner and Page Speed Insights.
Learn more: https://elysiandigitalservices.com/seo-google-tools/
Facebook Fan Page Profits to boost your profits today!Rohit Gupta
Discover how to turn your Facebook Fan Page into a powerful tool for generating profits! Whether you're an entrepreneur, marketer, or small business owner, learn proven strategies to engage your audience, increase followers, and monetize your fan page effectively. From content creation and engagement tactics to advertising and conversion optimization, unlock the secrets to maximizing your business's success on Facebook. Start leveraging your fan page to boost your profits today!
Creating Immersive Language Learning Environments for Young LearnersAJHSSR Journal
ABSTRACT: Creating immersive language learning environments for young learners in English as a Foreign
Language (EFL) contexts has been a topic of considerable interest and debate among educators. Despite
numerous constraints such as time, curriculum, and stakeholder expectations, it is feasible to develop effective
immersive environments. This paper explores the concept of immersion language learning, tracing its historical
development and highlighting its benefits, particularly for young learners. It discusses the distinctions between
total, partial, and dual-immersion programs, emphasizing the critical role of using the target language as the
medium of instruction. Furthermore, it examines the cognitive and academic advantages documented in seminal
immersion programs like Saint-Lambert and Coral Way. By synthesizing research and offering practical
strategies for EFL settings, this paper underscores the importance of teacher commitment, the selection of
appropriate materials, and the adoption of Content and Language Integrated Learning (CLIL) principles.
Ultimately, the findings affirm that immersive environments significantly enhance language proficiency,
cognitive flexibility, and academic achievement, advocating for their broader implementation in EFL
classrooms.
KEYWORDS : CLIL, EFL, immersion, young learners
The Influence of Green Tax Implementation and Social Responsibility Programs ...AJHSSR Journal
ABSTRACT : The issue of climate change related to carbon emissions has become an alarming global
phenomenon. The manufacturing sector contributes significantly to global greenhouse gas emissions. Therefore,
efforts to mitigate climate change through the implementation of green taxes and Social Responsibility
Programsare important for manufacturing industry. This research aims to analyze the effect of implementing
green tax and Social Responsibility Programs on environmentally sustainable development in manufacturing
industry. A quantitative approach is used with the research object of manufacturing industry listed on the
Indonesia Stock Exchange in 2020-2022. Analyzed using Partial Least Square (PLS) method. The research
results show that the implementation of green tax has a significant effect on environmentally sustainable
development, while Social Responsibility Programsdo not have a significant effect. These findings indicate that
green tax policies are effective in encouraging companies to switch to more environmentally friendly business
practices, but Social Responsibility Programshave not been fully integrated with environmental sustainability
efforts. This research contributes to the literature related to fiscal policy instruments and corporate social
responsibility practices in supporting environmentally sound sustainable development in the manufacturing
sector.
KEYWORDS: Green tax; Social responsibility; Environmentally sustainable development; Manufacturing
industry
On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...AJHSSR Journal
ABSTRACT: Salman Rushdie’s novels are humorous books about serious times. His cosmopolitanism and
hybrid identity allowed him access to multiple cultures, religions, languages, dialects, and various modes of
writing. His style is often classified as magic realism, blending the imaginary with the real. He draws
inspiration from both English literature and Indian classical sources. Throughout his works, there is a lineage of
‘bastards of history’, a carnival of shameful characters scrolling all along his works. Rushdie intertwines fiction
with reality, incorporating intertextual references to Western literature in his texts, and frequently employing
mythology to explore history. This paper focuses on Rushdie’s three novels: Midnight’s Children, Shame, and
Haroun and the Sea of Stories, analyzing his postmodern storytelling techniques that aim to explore human
vices and follies while offering socio-political criticism.
KEYWORDS : Magic Realism, Rushdie, Satire, Storytelling, Transfictional Identities
CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...AJHSSR Journal
ABSTRACT: Security plays an important role in human life and endeavors. Securing information and
disseminating are critical challenges in the present day. This study aimed at identifying innovative technologies
that aid cybercrimes and can constitute threats to cybersecurity in North Central (Middle Belt) Nigeria covering
its six States and the FCT Abuja. A survey research design was adopted. The researchers employed the use of
Google form in administering the structured questionnaire. The instruments were faced validated by one expert
each from ICT and security. Cronbach Alpha reliability Coefficient was employed and achieved 0.83 level of
coefficient. The population of the study was 200, comprising 100 undergraduate students from computer science
and Computer/Robotics Education, 80 ICT instructors, technologists and lecturers in the University and
Technical Colleges in the Middle Belt Nigeria using innovative technologies for their daily jobs and 20 officers
of the crime agency such as: Independent Corrupt Practices Commission (ICPC) andEconomic and Financial
Crimes Commission (EFCC). Three research purposes and questions as well as the hypothesis guided the study
on Five (5) point Likert scale. Data collected were analyzed using mean and standard deviation for the three
research questions while three hypotheses were tested using t-test at 0.05 level of significance. Major findings
revealed that serious steps are needed to better secure the cybers against cybercrimes. Motivation, types, threats
and strategies for the prevention of cybercrimes were identified. The study recommends that government,
organizations and individuals should place emphasis on moral development, regular training of its employees,
regular update of software, use strong password, back up data and information, produce strong cybersecurity
policy, install antivirus soft and security surveillance (CCTV) in offices in order to safeguard its employees and
properties from being hacked and vandalized.
KEYWORDS: Cybersecurity, cybercrime, cyberattack, cybercriminal, computer virus, Virtual Private Networks
(VPN).
Welcome to our captivating YouTube channel, where the past comes alive with intriguing history, fascinating fun facts, and inspiring motivational content. Join us on a journey through time as we unravel the mysteries of the past, share delightful nuggets of knowledge, and ignite the spark of motivation within you. Get ready to explore the depths of history, uncover hidden gems of information, and embark on a quest for personal growth and inspiration. Subscribe now for a blend of education, entertainment, and empowerment that will leave you enlightened and uplifted after every video.
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Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
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“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
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Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
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• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
2. how
to
create
an
email-‐marketing
plan
HELLO.
You know you want to do some email marketing, but you’re not
sure where to start. You think you might need a “Plan of Action,”
but that sounds complicated and time consuming. Let’s face it:
You’re too darn busy to spend hours and hours developing an
email- marketing plan. This guide is for you.
You’re smart to explore email marketing for your business.
Current research suggests that email marketing is among the
most cost-effective marketing tactics available. Email marketing
gets results. For example, the Ad Effectiveness Survey
commissioned by Forbes Media in Feb/March 2009 reveals that
email and e-newsletter marketing is considered the second most
effective tool for generating conversions (that means
customers)—just behind Search Engine Optimization.
An email-marketing plan is easy to put together—we’ll take you
through all the steps. We’ve included two fictional case studies.
We’ll look at how these sample companies might complete each
step in the planning process. Let’s meet them:
1: MASTERMIND MARKETING PROFESSIONALS (MMP)
MMP is a well-known marketing group with an impressive
portfolio of clients. MMP is considered an industry leader, and
they want to keep it that way. MMP would love to be
considered THE industry leader.
2. JUST BULBS
Just Bulbs is an online resource for all things light bulb. They
started out as a small retail store but spent the last five years
positioning themselves as an international light bulb ecommerce store.
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3. STEP ONE: DEFINE
YOUR READERS
Before you start putting together email campaigns, you probably
want to define your audience. Once you get a good idea of the
folks reading your newsletters, it’ll be easier to decide what you
want to say to them.
Who do you want to be the primary readers of your email
campaigns? Industry leaders and peers? Current and potential
customers? Family and friends?
Once you define the group or groups you want to send to, you
may even want to jot down a few bullet points to help define
them a little more. Maybe a few key words that describe the
people in the group and what the group will want to get out of
your campaign. This will help you keep your newsletter content
relevant to that group, and ultimately help ensure the success of
your email marketing.
MMP wants their email communication to reach industry
leaders and peers. They plan to use their email newsletters to
help them gain even more recognition in their industry.
Marketing industry leaders and peers:
•
•
•
Looking for information about the hottest marketing
trends and what the next hot trend will be
Interested in market trends gathered from in-depth
consumer research
Interested in industry news and gossip
Just Bulbs wants to reach current customers to keep them
informed of sales, special offers and new products. So:
Current Just Bulbs customers:
•
•
•
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Want product information and reviews—which bulbs are
the best?
Want to know about the newest niche light bulbs on the
market
Want access to special offers and sales
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more
at
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4. STEP TWO: DETERMINE
YOUR PURPOSE
Now that you know who you’re talking to, you can outline the
overarching purpose of your email marketing. Your purpose is
the reason you’re sending people email communication at all.
Your purpose answers the following questions:
1. Why does this audience want to hear from me?
2. What useful information can I provide to this audience?
3. What do I want to accomplish with my email marketing?
Defining the reason you’re sending email communications will
guide you in outlining the content for your emails. When you’re
not sure if you should include something in your e-newsletter,
recall the overarching purpose of your communication to this
audience. If it helps accomplish that purpose, add it.
The purpose of MMP’s email communications is to gather
and report the latest marketing-industry news, trends
and research.
The purpose of Just Bulbs’ email communications is
primarily to sell light bulbs. They’ll also share
information about their products (light bulbs) and
reward their readers with special offers and sales.
Tips for creating and gathering content
Your content is the most important part of your email
newsletters. Here are some content-related tips:
Give your readers the VIP treatment
The people who subscribe to your email list are so interested in
you and your business that they have asked you to reach out to
them directly (by signing up for your newsletter). Honor this
group of dedicated customers and fans. Let them be the first to
know about any important or interesting news (such as sales,
new products, business changes, etc.). Give them access to
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5. special benefits as subscribers. Maybe even give them special
insight into your company so they feel like they are getting to
know you on a personal level.
Keep It Useful
Think about how you decide which emails you want to open and
which ones you delete right away. You don’t open an email that
doesn’t benefit you in some way. Make sure the content you fill
your newsletter with benefits your subscribers.
Some common things to include in an e-newsletter are:
• Industry news and information
• Useful tips and tricks
• Surveys and polls
• Special offers and exclusive coupons
• Q&As
• Promotional material
• Photos of staff around your office
Not sure where to find industry news and information for your
newsletter? Check out the tools Google has to offer for gathering
and keeping up with news and info. Google News allows you to
news stories for content relevant to your industry. You can sign
up to receive Google Alerts for keywords or use Google Reader
to pull info from your RSS Feeds and blogs. Also, start keeping
bookmarks of interesting content as you come across it.
Keep It Short
Most people are bombarded with tons of emails each day. Keep
your newsletter short and easy to digest. If you’re including a
long interview, story or article, just feature the headline and first
paragraph (or a short summary) in your newsletter and provide a
link to the full piece on your website. This allows your readers to
decide what they want to read quickly and bypass the
information they’re not interested in.
Show Some Personality
No one wants to read a dry and boring newsletter—put some
personality into it. The email newsletter format is less formal
than a print article or brochure. Try to write the way you might
speak to one of your subscribers if you were discussing the same
information. Find your voice.
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6. STEP THREE: OUTLINE
YOUR GOALS
Defining a few goals is an important part of a marketing plan.
Goals give you a way to assess whether your marketing efforts
are successful or not. Goals will vary—you might want to
increase subscribers for the first year or focus on increasing
click-rates. Eventually you may want to set your goals around
increasing online sales or repeat sales.
You probably won’t see dramatic results right away. First you
need to develop a loyal subscriber base and get more and more
people signing up for your newsletter. Then you’ll see the
benefits start rolling in. In order to build this loyalty and
demand, you have to produce a quality newsletter and promote
it in all your marketing materials and social sites.
Brainstorm what you hope to get out of your email marketing
over the next six months or so. Then write down three things:
1. Your goal
2. How you’ll achieve your goal
3. How you’ll measure your goal
MMP’s goals:
1. Increase list size by 20% over the next year
2. Achieve goal by marketing the newsletter at all
industry events and conferences and making
newsletter signup form available at events and on
website, social sites, etc.
3. Measure success by looking at increase in list size
using MailChimp’s tracking and reporting
Just Bulbs’ goals:
1. Increase online sales via the email newsletter by 20%
over the next six months
2. Achieve goal by offering readers incentives for buying
online, like exclusive subscriber sales and offers
3. Use Google Analytics and Analytics360 to measure
online sales via the newsletter
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7. STEP FOUR: DETERMINE YOUR
EMAIL FREQUENCY
Sit down with your calendar—personal and business—and think
about what frequency makes sense for your audience and your
content. We recommend that you email your list at least monthly,
but don’t feel the need to commit to that immediately. Feel free
to skip a month if you don’t have anything truly useful to say.
You probably don’t want to go more than a couple months
without contacting your subscribers, because they may forget
that they opted-in to receive emails from you and might report
you as a spammer. You don’t want to send too frequently either,
or subscribers will feel overloaded with emails and may
unsubscribe or, worse, report you as a spammer.
Within those guidelines, your specific product or service and the
content of your email campaigns can guide frequency and
timing. If you’re sending info on sales and discounts and you
discount items every Sunday, you probably want to send an
email every Friday giving your subscribers a sneak peek at the
specials. If you are doing a more general e-newsletter that
discusses news and special events, then a monthly newsletter
might be a better fit. If you’re showcasing new products that
come in every two weeks, your readers will want to know right
away, so you should email them every two weeks.
MMP will begin with monthly email campaigns. They want to
be sure each newsletter is full of highly useful information for
their industry, so they’d rather send less frequently and have
more to say.
Just Bulbs will send weekly email campaigns. They want to
stay top-of-mind with their consumers, so they’ll send a
weekly campaign with bulb tips, bulb specials, bulb news,
bulb reviews and Just Bulbs news (like how green they are).
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8. STEP FIVE: CREATE A TIMELINE
You’ve already done so much to make your email
communications smart and effective. Now take a minute to write
a timeline for creating each email newsletter. Add deadlines in
your calendar for when each step should happen in order for you
to send your campaign on time.
Your timeline and steps will vary, depending on your industry,
type of content and calendar. But here’s an example of steps you
might include in your timeline:
DAY 1: Jot down the topics you want to include in your
newsletter and some ideas for pictures to include.
DAY 2: Write out what you want to say about each topic, and pull
the pictures you want to use into one folder on your computer.
(Make sure you have permission to use the photos—don’t just
grab something from Google images.)
DAY 3: Sign into MailChimp and create your email campaign.
Read over it a few times looking for any grammatical errors or
typos. You should also send a test email of your campaign to
yourself and a friend or colleague who could read over the email
and check for errors and typos.
DAY 4: Send your campaign!
Now you’ve outlined the steps in creating your newsletter and
you know how much time you need. With that information, go
back to your calendar and jot down the date you’ll send your
campaign and the date you’ll start working on the campaign.
Don’t forget to take holidays into account when sketching out
your newsletter deadlines. You may want to send out an
exclusive offer before a holiday like Valentines Day to encourage
your readers to purchase a Valentine’s gift from your site. Or you
may want to avoid sending near a holiday if you’re sending
industry news when businesses are likely to be closed.
The following two pages feature MMP’s and Just Bulbs’ timelines
for their email-marketing plans.
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9. MMP’S TIMELINE FOR NOVEMBER
DAY 1
Topics to cover in Nov. campaign:
•
•
•
Industry updates
o Ignition lands Olympics campaign, Home Depot
looking for new agency
Reaching moms through Twitter and Facebook
o More moms are using social networks. Are they
interacting with your brand?
Going green
o The more companies that jump on the eco-friendly
bandwagon, the more discerning customers become.
If you want the benefits of “going green,” you’ve got
to prove it.
Determine Images to use:
•
•
•
A mom at a computer
Green campaigns
Ignition and Home Depot logos
DAY 2
Write a summary for each campaign topic and include links to
full stories on research sites.
Purchase rights to images on iStockphoto.
DAY 3
Create campaign in MailChimp account and send test to agency’s
proofing department to proofread.
DAY 4
Make corrections found by proofing department.
Send campaign.
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10. JUST BULBS’ TIMELINE FOR NOVEMBER
DAY 1
Determine Thanksgiving special offer, gather product reviews
and product photos.
•
Special offer: 25% off all Christmas light bulb products for
newsletter subscribers only
•
Product review: Gerson vs. Vickerman—which brand is best
for your outdoor holiday light needs?
•
Product images: request from webmaster
•
Show images of each holiday light gallery
o Icicle lights
o Mini lights
o Net lights
o Novelty lights
DAY 2
Prepare to send test email.
Receive product images from webmaster
Input all content (text and images) for Thanksgiving
newsletter into MailChimp
DAY 3
•
•
Send test email of newsletter to John and Sara for proofing.
DAY 4
Send campaign.
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11. RESOURCES
So there you have it-your guide to developing a comprehensive
email-marketing plan for your business. We hope this guide has
helped you through that process, and that you’re ready to begin
creating a newsletter that your subscribers see as an asset and a
joy to read when it arrives in their inboxes.
If you have any questions about our application, feel free to
contact MailChimp’s support team at mailchimp.com/support.
Meanwhile, here’s a bunch of links to resources that will help
you build on your knowledge of effective email marketing:
http://www.marketingsherpa.com Great email marketing case studies
and research. Sign up for their email newsletters.
http://www.clickz.com Lots of email marketing news.
http://www.marketingprofs.com Nice case studies and articles.
Premium membership is actually worth it.
http://www.btobonline.com Email and direct mail news. Check their
“email marketer insight” section.
http://www.futurenowinc.com/ Look for their little alien mascot, and
sign up for their Grokdotcom newsletter. These guys specialize in
conversion, and they know their stuff.
http://www.marketingexperiments.com Great experiments and case
studies.
http://www.mailchimp.com/blog Gotta plug our own blog. We feature
email design tips and tricks, hacks, troubleshooting tips and news.
http://www.ducttapemarketing.com/weblog.php John Jantsch’s Duct
Tape Marketing Blog is full of quick, simple and affordable marketing
ideas for business. His book’s a great read for businesses that are just
getting started.
http://sethgodin.typepad.com/ That familiar bald head is chock full of
handy marketing ideas.
http://emailmarketing.typepad.com/ Tamara Gielen’s blog on email
marketing. She posts links to news all over the email-marketing world.
http://www.email-marketing-reports.com/ Mark Brownlow has posted
hundreds of useful email-marketing articles and links here.
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