Mahindra creates a new category by launching India’s first Compact Truck Mahindra Gio - Entry level 4 Wheeler Cargo carrier offers unmatched mileage of 27 kmpl at an unbeatable price of Rs 1.65 lakh

1. Press Release For Immediate Publication
Mahindra creates a new category by launching
India’s first Compact Truck
Mahindra Gio - Entry level 4 Wheeler Cargo carrier offers unmatched
mileage of 27 kmpl at an unbeatable price of Rs 1.65 lakh
Synopsis:
 Mahindra creates a new category with the launch of Mahindra Gio, India‟s first 0.5 ton
Compact Truck
 Most economical 4 Wheel vehicle in the CV industry:
 Amazing price of Rs 1.65 lakh, identical across the country
 Exceptional mileage of 27 km per litre
 Low maintenance cost
 High performance 9.1 HP Kohler engine from Kohler USA for good pickup and load carrying
capacity
 Ideal for intra city operations with payload of 0.5 Ton and small turning radius
 Stylish and trendy looks with signature Mahindra front grill
 Ergonomic design and „car like‟ feel and features add to comfort and convenience
 Semi forward Cabin along with crumple zone for additional safety
 Available in five attractive and youthful shades

2. October 28, 2009, Mumbai: Mahindra & Mahindra Ltd. (M&M), a leading player in the
small Commercial Vehicle segment in India, today launched the Mahindra Gio, India‟s
first 4 wheel 0.5 ton Compact Truck. A category creating vehicle in the cargo commercial
vehicle segment, the Mahindra Gio combines the style, status, comfort and safety of a
four wheeler with the low operating and maintenance cost of a three-wheeler. The
Mahindra Gio is available at an amazing price of Rs. 1.65 lakh, ex showroom BSII; BSIII
price is Rs 1.68 Lakh. Equipped with a high performance 9.1 HP Kohler engine, from
Kohler, USA, the Mahindra Gio gives best-in-class mileage of 27 km per litre.
“With the launch of Mahindra Gio, we have created a new Compact Truck category in
the commercial vehicle segment. The Mahindra Gio is the first of its kind entry level 4
wheel cargo vehicle, and is all set to change the dynamics of the small CV segment. As
city limits gradually expand and distribution needs increase, the Mahindra Gio presents a
high earning potential for customers who will benefit from its high mileage, low
maintenance cost, optimum utilization of space and low acquisition cost,” said Dr.
Pawan Goenka, President, Automotive Sector, Mahindra & Mahindra Ltd.
The Mahindra Gio has undergone rigorous test runs and has been validated on all
performance, safety and reliability parameters. This brand new offering from Mahindra‟s
commercial vehicle stable also boasts of several class leading features, including the
best-in-class fuel efficiency, „car like‟ controls and features, and a trendy & stylish look.
This value for money load carrier scores highly on various parameters, including
affordability, space, comfort and safety. It is also the most economical vehicle in the
small CV industry, making it ideal for intra city operations.
The Mahindra Gio is being manufactured in Mahindra‟s Haridwar plant and is being
launched in a phased manner. It will be available initially in West, North and select
Eastern states and shortly thereafter in the rest of the country.
Perfect for intra city movement
The Mahindra Gio is most suitable for intra city operations. Its
compact 0.5 ton cargo box ensures
maximum utilization of space. A small
turning radius of 3.8 metres, dashboard
mounted gear shifter and „car like‟
steering wheel allows this nifty 4 wheel
load carrier to negotiate the narrowest
of roads with ease.
Exceptional value for money
India‟s first Compact Truck is powered by a high performance
9.1 HP Kohler engine, from Kohler, USA, which provides class
leading mileage of 27 Kmpl. The Mahindra Gio also offers
exceptional value for money with a low maintenance cost which
is as low as that of a three wheeler. These features, coupled
with an attractive price tag and better load optimization make the
Mahindra Gio a great purchase.

3. Cares for your comfort and safety
Mahindra Gio offers greater comfort even on long
trips. This stylish Compact Truck boasts of several
class defining features, including adjustable
cushioned bucket seats, roll down windows offering
more ventilation and a car like Macpherson front
suspension, ensuring comfortable ride and handling.
A tall and wide cabin with extra leg room allows easy
entry and exit, adding to overall comfort. Easy to
operate car like controls and an easy to read
instrument panel enhance the Mahindra Gio‟s driving
pleasure.
A semi-forward cabin with a crumple
zone makes the Mahindra Gio a safe
vehicle, while a balanced structure provides more stability leading to a
safer drive. Multi focal reflector halogen lights, side indicators and bigger
rear view mirrors offer optimum visibility.
Strong performance
A strong gear box – 4 forward and 1 reverse –, coupled
with the powerful Kohler engine gives the Mahindra Gio
good pickup & load carrying capacity, while spring leaf
suspension with a rigid axle enhances load stability.
The load body comprises of a fully corrugated 5ft cargo
box which is strong and long lasting.
Attractive style
The Mahindra Gio doesn‟t just
deliver on performance and
economy. It is also one of the
most stylish vehicles in its
class. The signature Mahindra
front grille on the flat front
cabin adds a distinctly macho
look to this smart Compact
Truck. Five youthful shades -
Peacock Blue, Royal Red,
Golden Yellow, and Sporty Green ensure that the Mahindra Gio cuts
a striking figure on city roads.

4. About The Mahindra Group
Mahindra embarked on its journey in 1945 by assembling the Willys Jeep in India and is now
a US $6.3 billion Indian multinational. It employs over 1,00,000 people across the globe and
enjoys a leadership position in utility vehicles, tractors and information technology, with a
significant and growing presence in financial services, tourism, infrastructure development,
trade and logistics. The Mahindra Group today is an embodiment of global excellence and
enjoys a strong corporate brand image.
Mahindra is the only Indian company among the top tractor brands in the world and has
made an entry in the two-wheeler segment, which will see the company emerge as a full-
range player with a presence in almost every segment of the automobile industry.
The Mahindra Group recently expanded its IT portfolio when Tech Mahindra acquired the
leading global business and information technology services company, Satyam Computer
Services. The company is now known as Mahindra Satyam.
Mahindra's Farm Equipment Sector is the proud recipient of the Japan Quality Medal, the
only tractor company worldwide to be bestowed this honour. It also holds the distinction of
being the only tractor company worldwide to win the Deming Prize. The US based
Reputation Institute recently ranked Mahindra among the top 10 Indian companies in its
Global 200: The World's Best Corporate Reputations list.
Mahindra is also one of the few Indian companies to receive an A+ GRI checked rating for its
first Sustainability Report for the year 2007-08.
For further enquiries, please contact:
Ms. Roma Balwani Suvir Paul
VP & Head - Corporate Communication Genesis BM
Mahindra & Mahindra Ltd. Tel: 9819404084
Tel: (+91-22) 2490 1441 Email: suvir.paul@bm.com
Fax: (+91-22) 2490 0830
Email: balwani.roma@mahindra.com