This document discusses McDonald's use of a S.W.O.T. analysis. It examines the strengths, weaknesses, opportunities, and threats for McDonald's. The strengths include its history of hamburgers and innovation like the drive-thru. Weaknesses can include employees not following procedures properly. Opportunities are addressing environmental strategies and diversity. The main threat is increasing competition from chains like Chick-fil-A, which has been more successful recently and could overtake McDonald's chicken sales. The document is a school assignment analyzing McDonald's using a S.W.O.T. framework.