The document outlines a new marketing campaign for Teach 2 Reach and Meant 2 Live Foundation. It discusses integrating various social media platforms, creating a media database, and designing a manual to aid future marketing. A 12-month content calendar is proposed with planned posts for each month to increase awareness of Teach 2 Reach, promote mission trips, and encourage donations. Recommendations are made to find more teachers and develop on-campus partnerships to engage students in the program.