SlideShare a Scribd company logo
1 of 29
meaningful business wins
target   offer
market    positioning
distribution




                awareness




           engagement



post use
partner
    activities



 internal
activities



        internal
      resources



                 infrastructure
direction
the story within




meaningful employee development
leadership in fair trade practices




                                     educating a community
‘green’ procurement




                      recycled by business
how do we use this ?
1.15-25 y




                                                                                    !
                        tar




                                                                                  er
                                            ear olds,




                                                                               off
                                 in urban


                         ge




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                                                                               b
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                                                                         dis
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                                                                           ships to store!
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inter
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                                                       n fun an
          ctivit
                 ie                   to pro vide gree
                   s!                              transport
 attending to                         inspiring or tourists and
                                                 ve f
 customers,                            alternati             unities
                                                  i ld comm                        on line Trip
 maintaining                           locals. bu                                  Advisor,!
                                                  t!
 scooters,                              of suppor          fu      n,
                                                   bouncy,
 marketing                                                                         walk by's!
                                                            !
 activities!          s!                           informed                           engag
             eso urce                                                                        emen
      r nal r                                                           reliable, silent,         t!
  inte shop attendants,                                                 clean!
         finance,scooter                                                community
         maintenance,!                                                  pollution is
                                                        route they took addressed!
         marketing!
                                 !
                              ure




                                                        documented
1.15-25 y          provide




                                                                         tri o ffer!
                        tar
                                            ear olds,




                                                                              tio er
                                 in urban


                         ge




                                                                                  o

                                                                                 n!
               pa                          areas!
                                                      provide rental
                                                    rental
                            t




                                                                            bu ff
                 rtn            2. 15-45


                            ma
                                          year old
                      er        vacatione             scooters!

                                rke
                        ac                rs!
                                                                           scooter

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                                                                         dis
                           ti
                   vide                                                    manufacturer
                           vit
      part ner pro
                              ies
                                                                           ships to store!
               , trip
      scooters
                                 !

                      book!
       advis or, face
                                                                                               es  s!
inter
     nal a                                                     d                       aw aren
                                                       n fun an
          ctivit
                 ie                   to pro vide gree
                   s!                              transport
 attending to                         inspiring or tourists and
                                                 ve f
 customers,                            alternati             unities
                                                  i ld comm                      on line Trip
 maintaining                           locals. bu                                Advisor,!
                                                  t!
 scooters,                              of suppor          fu      n,
                                                   bouncy,
 marketing                                                                       walk by's!
                                                            !
 activities!          s!                           informed                         engag
             eso urce                                                                        emen
      r nal r                                                           reliable, silent,         t!
  inte shop attendants,                                                 clean!
         finance,scooter                                                community
         maintenance,!                                                  pollution is
                                                        route they took addressed!
         marketing!
                                 !
                              ure




                                                        documented
1.15-25 y          provide




                                                                         tri o ffer!
                        tar
                                            ear olds,




                                                                              tio er
                                 in urban


                         ge




                                                                                  o

                                                                                 n!
               pa                          areas!
                                                      provide rental
                                                    rental
                            t




                                                                            bu ff
                 rtn            2. 15-45


                            ma
                                          year old
                      er        vacatione             scooters!

                                rke
                        ac                rs!
                                                                           scooter

                                    t!
                                                    scooters!




                                                                         dis
                           ti
                   vide                                                    manufacturer
                           vit
      part ner pro
                              ies
                                                                           ships to store!
               , trip
      scooters
                                 !

                      book!
       advis or, face
                                                                                               es  s!
inter
     nal a                                                     d                       aw aren
                                                       n fun an
          ctivit
                 ie                   to pro vide gree
                   s!                              transport
 attending to                         inspiring or tourists and
                                                 ve f
 customers,                            alternati             unities
                                                  i ld comm                      on line Trip
 maintaining                           locals. bu                                Advisor,!
                                                  t!
 scooters,                              of suppor          fu      n,
                                                   bouncy,
 marketing                                                                       walk by's!
                                                            !
 activities!          s!                           informed                         engag
             eso urce                                                                        emen
      r nal r                                                           reliable, silent,         t!
  inte shop attendants,                                                 clean!
         finance,scooter                                                community
         maintenance,!                                                  pollution is
                                                        route they took addressed!
         marketing!
                                 !
                              ure




                                                        documented
provide




               er
rental




            off
scooters!
the story within

provide




               er
rental




            off
scooters!
is an energy alternative
         the community is energized
        the story within


provide




               er
rental




            off
scooters!
is an energy alternative
         the community is energized
        the story within


provide
rental
scooters!
metrics for success
results
potent marketing ideas
     potent product ideas ...




      re-energized employees
aligned by a common call to action

   a clear focus for leadership
profits
                              brand equity
                              internal effectiveness
                              = ROI




shiftalliance for the next curve
contact us so we can understand your business challenges
        and discuss whether shiftalliance can help
meaningful business wins




 www.shiftalliance.com

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Shiftalliance M2∞ Introduction

  • 2.
  • 3.
  • 4. target offer market positioning
  • 5. distribution awareness engagement post use
  • 6. partner activities internal activities internal resources infrastructure
  • 8. the story within meaningful employee development
  • 9. leadership in fair trade practices educating a community
  • 10. ‘green’ procurement recycled by business
  • 11. how do we use this ?
  • 12. 1.15-25 y ! tar er ear olds, off in urban ge ! pa areas! on provide rental t rtn 2. 15-45 ma year old uti er vacatione scooters! b rke rs! tri ac scooter t! dis ti vide manufacturer vit part ner pro ies ships to store! , trip scooters ! book! advis or, face ess! inter nal a d aw aren n fun an ctivit ie to pro vide gree s! transport attending to inspiring or tourists and ve f customers, alternati unities i ld comm on line Trip maintaining locals. bu Advisor,! t! scooters, of suppor fu n, bouncy, marketing walk by's! ! activities! s! informed engag eso urce emen r nal r reliable, silent, t! inte shop attendants, clean! finance,scooter community maintenance,! pollution is route they took addressed! marketing! ! ure documented
  • 13. 1.15-25 y provide tri o ffer! tar ear olds, tio er in urban ge o n! pa areas! provide rental rental t bu ff rtn 2. 15-45 ma year old er vacatione scooters! rke ac rs! scooter t! scooters! dis ti vide manufacturer vit part ner pro ies ships to store! , trip scooters ! book! advis or, face es s! inter nal a d aw aren n fun an ctivit ie to pro vide gree s! transport attending to inspiring or tourists and ve f customers, alternati unities i ld comm on line Trip maintaining locals. bu Advisor,! t! scooters, of suppor fu n, bouncy, marketing walk by's! ! activities! s! informed engag eso urce emen r nal r reliable, silent, t! inte shop attendants, clean! finance,scooter community maintenance,! pollution is route they took addressed! marketing! ! ure documented
  • 14. 1.15-25 y provide tri o ffer! tar ear olds, tio er in urban ge o n! pa areas! provide rental rental t bu ff rtn 2. 15-45 ma year old er vacatione scooters! rke ac rs! scooter t! scooters! dis ti vide manufacturer vit part ner pro ies ships to store! , trip scooters ! book! advis or, face es s! inter nal a d aw aren n fun an ctivit ie to pro vide gree s! transport attending to inspiring or tourists and ve f customers, alternati unities i ld comm on line Trip maintaining locals. bu Advisor,! t! scooters, of suppor fu n, bouncy, marketing walk by's! ! activities! s! informed engag eso urce emen r nal r reliable, silent, t! inte shop attendants, clean! finance,scooter community maintenance,! pollution is route they took addressed! marketing! ! ure documented
  • 15. provide er rental off scooters!
  • 16.
  • 17.
  • 18. the story within provide er rental off scooters!
  • 19. is an energy alternative the community is energized the story within provide er rental off scooters!
  • 20. is an energy alternative the community is energized the story within provide rental scooters!
  • 21.
  • 22.
  • 25. potent marketing ideas potent product ideas ... re-energized employees aligned by a common call to action a clear focus for leadership
  • 26. profits brand equity internal effectiveness = ROI shiftalliance for the next curve
  • 27.
  • 28. contact us so we can understand your business challenges and discuss whether shiftalliance can help
  • 29. meaningful business wins www.shiftalliance.com

Editor's Notes

  1. Little Pickle Press is a 21st Century children's media publisher dedicated to by inspiring our readers to help children in need, celebrate diversity, and protect the environment.
  2. Little Pickle Press is a 21st Century children's media publisher dedicated to by inspiring our readers to help children in need, celebrate diversity, and protect the environment.