The document provides a rhetorical analysis of a Pillow Pets commercial. It summarizes the commercial's use of marketing strategies to appeal to both children and parents, such as upbeat music, repetition, diversity in characters, and messaging that tugs at parents' heartstrings and pragmatism. The analysis also discusses how the commercial leverages children's cognitive abilities and advertisements' lack of regulation to be persuasive through animation and exaggeration of the product.
M. clark college writing seminar paper #2 second draft rhetorical analysismclark098
This document provides a rhetorical analysis of a Pillow Pets commercial. It examines the marketing strategies used to appeal to both children and parents. The commercial uses repetition, upbeat music, and animation to grab children's attention. It portrays Pillow Pets as real pets to appeal to children's imaginative thinking. The commercial also uses language and imagery to appeal to parents' desires for convenient, versatile toys. It promotes Pillow Pets as the perfect gift at a low price point. Overall, the analysis finds the two-minute commercial uses persuasive techniques grounded in logos, ethos and pathos to sell Pillow Pets to its target audiences.
The document provides a rhetorical analysis of a Pillow Pets commercial. It summarizes the marketing strategies used in the commercial, which appeal to both children and parents. These include using upbeat music, repetition of slogans, exaggerated product demonstrations, and portraying the pillow pets as real pets. The analysis also discusses how the commercial effectively targets children's inability to understand advertising and parents' desire to fulfill their children's wants.
This document discusses how marketers target children through advertising. It notes that children influence billions in family purchases despite not earning much money themselves. Marketers use psychologists to understand child development and create sophisticated ads. They aim to establish brand loyalty from a young age by exposing children to logos. The document also criticizes how schools have become venues for advertising through sponsored materials and exclusive deals with companies. It expresses concerns over marketing violent media and mature products to children.
The growing number of children in online game rooms and interactive websites provide ample opportunities for advertising campaigns aimed at kids. Combined with an ever-increasing number of broadcasters aimed at children’s audience, the media space for toy ads has grown quickly.
Deep description and marketing analysis of the Toy industry: https://pixelsutra.com/toy-industry/
Sarah Landless proposes five ideas for 2012:
1. Improving shopping by decreasing crowds and making it more convenient for busy parents aged 20-40.
2. Improving road safety awareness in children through mascots near schools to teach kids safe crossing.
3. Expanding the iPhone tracking app to allow parents to track their children's phones and help find lost phones.
4. Encouraging home farming to grow one's own fruits and vegetables to save costs as food prices rise.
5. Designing healthy food packaging for children to decrease obesity levels through characters that also appear in an app or poster.
Advertisements target children because they are easy to manipulate and build brand loyalty from a young age. The purpose is to attract children and make money by creating an impression that they need a product to feel good about themselves. Common advertising strategies used on children include using toys, celebrities, games, and cartoons to promote products in a fun way. While ads make children aware of new items, they can also encourage unhealthy consumption, teach demanding behavior, and negatively impact children's development if the messages and values promoted are not positive.
M. clark college writing seminar paper #1 first draft visual narrative essaymclark098
The document is a personal essay recounting the author's experience immigrating from Britain to the United States as a child in the 1970s. Some key details include:
- The author grew up in Britain watching American TV shows and envisioned America through that lens, without fully understanding what the move would mean.
- The family moved to Massachusetts in 1978, where the author struggled with culture shock, different food, and developing an American identity over many years.
- It took the author over 15 years living in the US before she felt fully settled and like America was truly her home.
The document provides a rhetorical analysis of a Pillow Pets commercial. It examines the marketing strategies used to appeal to both children and parents. These include using upbeat music and repetition to grab children's attention, as well as implying the Pillow Pets are real pets to appeal to children's imagination. Diversity of races and accurate portrayals of gender roles are also discussed. The commercial leverages children's desire for acceptance and popularity to encourage purchases.
M. clark college writing seminar paper #2 second draft rhetorical analysismclark098
This document provides a rhetorical analysis of a Pillow Pets commercial. It examines the marketing strategies used to appeal to both children and parents. The commercial uses repetition, upbeat music, and animation to grab children's attention. It portrays Pillow Pets as real pets to appeal to children's imaginative thinking. The commercial also uses language and imagery to appeal to parents' desires for convenient, versatile toys. It promotes Pillow Pets as the perfect gift at a low price point. Overall, the analysis finds the two-minute commercial uses persuasive techniques grounded in logos, ethos and pathos to sell Pillow Pets to its target audiences.
The document provides a rhetorical analysis of a Pillow Pets commercial. It summarizes the marketing strategies used in the commercial, which appeal to both children and parents. These include using upbeat music, repetition of slogans, exaggerated product demonstrations, and portraying the pillow pets as real pets. The analysis also discusses how the commercial effectively targets children's inability to understand advertising and parents' desire to fulfill their children's wants.
This document discusses how marketers target children through advertising. It notes that children influence billions in family purchases despite not earning much money themselves. Marketers use psychologists to understand child development and create sophisticated ads. They aim to establish brand loyalty from a young age by exposing children to logos. The document also criticizes how schools have become venues for advertising through sponsored materials and exclusive deals with companies. It expresses concerns over marketing violent media and mature products to children.
The growing number of children in online game rooms and interactive websites provide ample opportunities for advertising campaigns aimed at kids. Combined with an ever-increasing number of broadcasters aimed at children’s audience, the media space for toy ads has grown quickly.
Deep description and marketing analysis of the Toy industry: https://pixelsutra.com/toy-industry/
Sarah Landless proposes five ideas for 2012:
1. Improving shopping by decreasing crowds and making it more convenient for busy parents aged 20-40.
2. Improving road safety awareness in children through mascots near schools to teach kids safe crossing.
3. Expanding the iPhone tracking app to allow parents to track their children's phones and help find lost phones.
4. Encouraging home farming to grow one's own fruits and vegetables to save costs as food prices rise.
5. Designing healthy food packaging for children to decrease obesity levels through characters that also appear in an app or poster.
Advertisements target children because they are easy to manipulate and build brand loyalty from a young age. The purpose is to attract children and make money by creating an impression that they need a product to feel good about themselves. Common advertising strategies used on children include using toys, celebrities, games, and cartoons to promote products in a fun way. While ads make children aware of new items, they can also encourage unhealthy consumption, teach demanding behavior, and negatively impact children's development if the messages and values promoted are not positive.
M. clark college writing seminar paper #1 first draft visual narrative essaymclark098
The document is a personal essay recounting the author's experience immigrating from Britain to the United States as a child in the 1970s. Some key details include:
- The author grew up in Britain watching American TV shows and envisioned America through that lens, without fully understanding what the move would mean.
- The family moved to Massachusetts in 1978, where the author struggled with culture shock, different food, and developing an American identity over many years.
- It took the author over 15 years living in the US before she felt fully settled and like America was truly her home.
The document provides a rhetorical analysis of a Pillow Pets commercial. It examines the marketing strategies used to appeal to both children and parents. These include using upbeat music and repetition to grab children's attention, as well as implying the Pillow Pets are real pets to appeal to children's imagination. Diversity of races and accurate portrayals of gender roles are also discussed. The commercial leverages children's desire for acceptance and popularity to encourage purchases.
Luvs is a brand of disposable diapers made by Procter & Gamble that specializes in diapers for various ages and sizes. In 2011, Luvs launched a revamped line of diapers and created an animated TV ad campaign called "Poop, There It Is" featuring infants in a "heavy dooty" pageant. However, the ad received largely negative feedback for being too focused on excrement and for not showing what the product was or who the target audience was intended to be.
This document summarizes a study on Pakistani children's attitudes toward cartoon advertising on television. The study surveyed 160 Pakistani children ages 6-10 on their awareness, entertainment and credibility perceptions of TV cartoon ads. The results showed that children found cartoon ads entertaining but did not necessarily believe the claims made in them. Children were also aware that ads do not always tell the truth and aim to promote products. The study concluded that cartoon ads can effectively target children if developed professionally while considering children's understanding of advertising claims and purposes.
This document discusses advertising directed at children in the United States. It notes that billions are spent annually marketing to American youth, especially foods high in sugar, fast food, candy, soda, and toys. While children influence household purchases, they are also easily impressionable. The US government regulates children's advertising through the FCC and FTC to address issues like childhood obesity. The document then provides an overview of advertising techniques commonly used on children internationally and regulations in different world regions.
Marketing to children is a big business that exploits their vulnerabilities for profit. Children see over 40,000 advertisements per year on TV alone, and marketing influences children's purchase requests, materialism, and even their physical health. There is a growing movement to protect children from manipulative marketing and promote healthy play instead.
The document discusses the TV series Black Mirror and how it portrays problems that arise from rapid technological growth. It notes that Black Mirror dramatizes issues that come with technology for contemporary audiences. The series examines society's relationship with new technologies and how they could potentially impact human interaction, behavior and culture in both positive and negative ways.
San Mao Advertising and Marketing DissertationSan Mao
The document analyzes how attitudes have changed regarding using children in advertising and branding. It discusses how children are now often active participants in ads rather than just targets. Some key examples given include a John Lewis Christmas ad that features a young girl helping an elderly man feel less lonely, and a Windows 10 ad that shows smiling children from around the world to represent the future. The document argues these ads aim to invoke emotional responses from adult viewers and position brands as family-friendly. While using children was once more controversial, it is now a common marketing technique.
Examples Of Speech Essay. Example of Speech Essay - LewisabbCaseyDana Burks
The document discusses the four stages of team cohesiveness: forming, storming, norming, and performing. It states that the forming, storming, and norming stages lead a team to develop self-cohesiveness. Once a team is able to work together, they can then focus on performing. Team-building activities aim to develop problem-solving skills and address issues through planned facilitation by an outside consultant working with intact work groups. However, some managers are pessimistic about team-building's effects, having seen unproductive debriefing sessions that focus on mistakes instead of improvement.
Debate Script Examples For Students. Online assignment writing service.Lori Mitchell
Bal Gangadhar Tilak was born in India to a Brahmin family. He was a bright child who was good at mathematics and had a strong sense of fairness from a young age. As an adult, he became a prominent Indian nationalist who was a leader in the Indian independence movement. He advocated for self-rule and the concept of swaraj (self-governance). Tilak was imprisoned for sedition by the British authorities. He is considered one of the earliest advocates for complete Indian independence.
My Mother Essay for Students & Children | 200 Words Essay on Mother. How to Write My Mother Essay: Example Included!. An essay about My Mother/essay writing/handwriting/Mother's Day. My Mother Essay | Essay on My Mother for Students and Children in .... 11 Best Written Essays On My Mother For Everyone! [ 2023 ]. Short descriptive essay about my mother in 200-250 words – MOTHER. Motherhood Essay | Essay on Motherhood for Students and Children in .... My mother essay writing in english || Essay on my mother. My mother Essay in english | 20 lines easy essay on my mother | Meri .... Essay on My Mother [My Mother Easy in English] - Myriadstory. Short essay on my mother in english. Write an essay on How I help my mother at home | Essay Writing | English. The importance of my mother essay.
This document describes Parihug, a product that allows loved ones to hug each other remotely through connected stuffed animals. Parihug aims to address the issue of physical separation by focusing on touch through "haptic hugs". The document outlines the company's plush product design, technology, market opportunity, competition, team, advisors, and future plans.
Funny Compare And Contrast Essay Topics. Compare and contrast essay topics: i...Mimi Williams
Funny compare and contrast topics. 150 Best Compare And Contrast Essay .... Funny Compare and Contrast Essay Topics Essay topics, Essay, Essay writer. 101 Compare and Contrast Essay Ideas for Students. 127 Compare and Contrast Essay Topics HandMadeWriting.com Blog. 35 Fun Compare and Contrast Essay Topics 2024 - Elimu Centre. funny compare and contrast essay topics for college - 50 Compare and .... Funny compare and contrast essay topics. Funny compare and contrast .... Funny Compare And Contrast Essay Topics cause essays neednt be boring. 80 Compare and Contrast Essay Topics for Kids and Teens. Compare and Contrast Essay Topics for College Students Essay topics .... Compare and Contrast Essay Topics Middle School Essay topics, Essay .... List of Excellent Compare and Contrast Essay Topics for Students. Compare and Contrast Activity Fun! - Miss DeCarbo. Compare-Contrast-Topics-SMI.png. Compare and Contrast Essay Topics. Good compare contrast topics. 200 Best Compare And Contrast Essay .... 6 compare and contrast essay topics Essay topics, Compare, contrast .... 101 Compare and Contrast Essay Ideas for Students Essay Topics, Compare .... This complete compare/contrast essay unit is common core aligned .... Compare and contrast writing topics. Compare and Contrast Essay .... Comparison and contrast essay high school vs college life. Compare .... How to Write a Compare and Contrast Essay with Pictures. 10 Amazing Ideas For Compare And Contrast Essays 2024. Compare And Contrast Essay Topics - YouTube. 007 Compare Contrast Topics List Of And Essay Example Thatsnotus. 019 Comparison Essay Sample Thatsnotus. awesome How to Write a Compare and Contrast Essay? -- Topics, Examples .... How To Write An Compare And Contrast Essay For Kids. College essay: Compare contrast essay papers. Funny compare contrast essay topics. 80 Compare and Contrast Essay .... Compare and contrast essay topics: influential people kibin. Surprising Funny Compare And Contrast Essay Topics Thatsnotus. 6 Compare and Contrast Essay Topics for High School Essay topics .... 150 Interesting Compare and Contrast Essay Topics Funny Compare And Contrast Essay Topics Funny Compare And Contrast Essay Topics. Compare and contrast essay topics: influential people kibin
Gender and Sexual Exploitation in Advertisement (300 Words) - PHDessay.com. (PDF) Sexual appeals in advertisements. Sexism and Sexuality in Advertising. Influence of advertising sex appeal on product consumption and by .... Research Paper on Sexual Objectification of Women in Indian Advertise…. Advertising Essay: Choosing Simple, Making It Complex. How do I report a sexist or sexual advertisement or message? - YWCA .... (PDF) Relevant Sex Appeals in Advertising: Gender and Commitment .... (PDF) Study on Sex Appeal in Advertising: Does it Effect Consumer .... essay – the advantage of sex. Advertising Essay. Comprehensive sex education persuasive speech - writingquizzes.web.fc2.com. Commercial Sex, Prostitution Essay Example | Topics and Well Written .... (PDF) Sex Appeal in Advertising: What Consumers Think. Sex, Ads & Rock 'n Roll - Some Social Effects of MTV in Europe - GRIN. Sexism in Advertising | Sexism, Reading comprehension, Teaching english. Ads Analysis Essay – Telegraph. (PDF) Understanding the Effects of Sexual Appeal in Food Advertisement .... (PDF) The Impact of Sex Appeal Advertising on Organizational Sales. Advertising essay by Umu - Issuu. Persuasive Essay: Advertising essay sample. (PDF) AN EXPERIMENTAL STUDY ON ROLE OF LEVEL OF SEX APPEAL IN PRINT .... advertising essay. Essay advertising on women Sex In Advertising Essay
The document summarizes four case studies of social action and community media campaigns:
1) The RSPCA animal cruelty prevention advert aims to raise awareness of animal cruelty and change public attitudes. Techniques include childlike font and bold text to convey innocence and a clear message.
2) The PETA "Here's the rest of your fur coat" advert uses bright colors and shocking imagery of models holding skinned animals to challenge attitudes towards fur. Celebrities are featured to reach wider audiences.
3) The Accessible Arts and Media home page uses bright colors and upbeat copy/images to promote opportunities for disabled and young people in media. They have created an award-winning inclusive choir.
4)
Pet Haven Productions is a production firm based in Omaha, NE that provides development and promotional services. The company is seeking to develop a cutting edge app to help connect pets in shelters with potential owners. The proposed app, called Care 2 Adopt, would allow users to see adoptable pets in their area and help shelters update pets as they become available. The goals of the app are to not only financially benefit the company but also raise awareness about adopting pets and reducing the number of pets euthanized in shelters each year. The primary target audience for the app are pet breeders looking to adopt out animals, while the secondary audience is individuals looking to adopt pets ages 18-65.
M. clark creative writing seminar visual narrative essay presentation finalmclark098
This document is the author's visual narrative essay about moving from England to America as a child. It describes her imagination about a new life in America, but also what she didn't account for leaving behind, like her grandparents who gave her gifts. The move was difficult, with her getting sick on the plane and finding American drinks like Dr Pepper too spicy. She felt torn between cultures for a long time before eventually becoming a citizen and putting down roots in America by getting married, having a child, and living in the same neighborhood she moved to originally.
M. clark creative writing seminar visual narrative essay presentation finalmclark098
This document is the author's visual narrative essay about moving from England to America as a child. It describes her imagination about a new life in America, but also what she didn't account for leaving behind, like her grandparents who gave her gifts. The author details some of the difficulties of adjusting to American culture as an immigrant child, like finding foods like Dr Pepper too spicy. Though it was hard to let go of England, over time she came to feel like America is where she belongs through experiences like becoming a citizen, getting married, having a daughter, and buying a home in the same neighborhood she originally moved to.
M. clark college writing seminar visual narrative essay finalmclark098
The document recounts the author's experience immigrating from England to the United States as a child in the 1970s. Some of the key events summarized are:
1) The author recalls being excited yet naive about moving to America, imagining it as a blend of western films and colorful landscapes.
2) The move was difficult, with culture shock experienced through differences in food, language, and climate compared to England.
3) After some struggles adjusting, the author gradually took on more American customs and identity over the decades, culminating in citizenship and starting a family in the US.
M. clark creative writing seminar presentation 1mclark098
The document is a visual narrative essay by Maxine Clark about moving from England to America as a child. It summarizes her experiences through images and captions, including watching American Westerns on TV, saying goodbye to family and pets in England, experiencing culture shock after arriving in America, and gradually becoming accustomed to her new home over many years.
M. clark college writing seminar paper #1 first draft visual narrative essaymclark098
The document is a personal essay recounting the author's experience immigrating from Britain to the United States as a child in the 1970s. Some key details include:
- The author grew up in Britain watching American TV shows and envisioning America through that lens, without fully understanding what moving would mean.
- The family moved to Massachusetts in 1978, where the author struggled with culture shock, different food, and developing an American identity over many years.
- It took the author over 15 years living in the US before she felt fully settled and accepted America as her home, such as when she became a citizen and got married in Massachusetts.
The document is a personal narrative by Maxine Clark describing her experience immigrating from England to the United States as a child in the 1970s. Some key details:
- She grew up in England watching American TV shows but didn't fully understand America. Her family moved to Massachusetts for her father's job.
- The move was difficult, as she left behind family in England and struggled with culture shock after arriving. American food, customs, and language were unfamiliar.
- She gradually assimilated over years, adopting an American accent and lexicon but still felt torn between her English and American identities for a long time. She became a citizen at age 24.
M. clark creative writing seminar visual narrative essay presentation second ...mclark098
This document is the author's visual narrative essay reflecting on moving from England to America as a child. In 3 sentences:
The author shares memories of leaving England as a child and moving to America, from saying goodbye to relatives and pets to the culture shock of American food and lifestyle. She discusses the challenges of adjusting to her new home over many years, including becoming a citizen, getting married, having a daughter, and ultimately feeling like America is where she belongs. The essay uses photos and memories to tell the story of her family's immigration experience.
M. clark creative writing seminar visual narrative essay presentation second ...mclark098
This document is the author's visual narrative essay about moving from England to America as a child. It describes her initial excitement about moving but also the difficulties of leaving friends and family behind in England. The essay uses photos from her childhood and life in both countries to illustrate her journey of eventually feeling like America is her home after living there for many years and starting a family of her own.
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Luvs is a brand of disposable diapers made by Procter & Gamble that specializes in diapers for various ages and sizes. In 2011, Luvs launched a revamped line of diapers and created an animated TV ad campaign called "Poop, There It Is" featuring infants in a "heavy dooty" pageant. However, the ad received largely negative feedback for being too focused on excrement and for not showing what the product was or who the target audience was intended to be.
This document summarizes a study on Pakistani children's attitudes toward cartoon advertising on television. The study surveyed 160 Pakistani children ages 6-10 on their awareness, entertainment and credibility perceptions of TV cartoon ads. The results showed that children found cartoon ads entertaining but did not necessarily believe the claims made in them. Children were also aware that ads do not always tell the truth and aim to promote products. The study concluded that cartoon ads can effectively target children if developed professionally while considering children's understanding of advertising claims and purposes.
This document discusses advertising directed at children in the United States. It notes that billions are spent annually marketing to American youth, especially foods high in sugar, fast food, candy, soda, and toys. While children influence household purchases, they are also easily impressionable. The US government regulates children's advertising through the FCC and FTC to address issues like childhood obesity. The document then provides an overview of advertising techniques commonly used on children internationally and regulations in different world regions.
Marketing to children is a big business that exploits their vulnerabilities for profit. Children see over 40,000 advertisements per year on TV alone, and marketing influences children's purchase requests, materialism, and even their physical health. There is a growing movement to protect children from manipulative marketing and promote healthy play instead.
The document discusses the TV series Black Mirror and how it portrays problems that arise from rapid technological growth. It notes that Black Mirror dramatizes issues that come with technology for contemporary audiences. The series examines society's relationship with new technologies and how they could potentially impact human interaction, behavior and culture in both positive and negative ways.
San Mao Advertising and Marketing DissertationSan Mao
The document analyzes how attitudes have changed regarding using children in advertising and branding. It discusses how children are now often active participants in ads rather than just targets. Some key examples given include a John Lewis Christmas ad that features a young girl helping an elderly man feel less lonely, and a Windows 10 ad that shows smiling children from around the world to represent the future. The document argues these ads aim to invoke emotional responses from adult viewers and position brands as family-friendly. While using children was once more controversial, it is now a common marketing technique.
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The document discusses the four stages of team cohesiveness: forming, storming, norming, and performing. It states that the forming, storming, and norming stages lead a team to develop self-cohesiveness. Once a team is able to work together, they can then focus on performing. Team-building activities aim to develop problem-solving skills and address issues through planned facilitation by an outside consultant working with intact work groups. However, some managers are pessimistic about team-building's effects, having seen unproductive debriefing sessions that focus on mistakes instead of improvement.
Debate Script Examples For Students. Online assignment writing service.Lori Mitchell
Bal Gangadhar Tilak was born in India to a Brahmin family. He was a bright child who was good at mathematics and had a strong sense of fairness from a young age. As an adult, he became a prominent Indian nationalist who was a leader in the Indian independence movement. He advocated for self-rule and the concept of swaraj (self-governance). Tilak was imprisoned for sedition by the British authorities. He is considered one of the earliest advocates for complete Indian independence.
My Mother Essay for Students & Children | 200 Words Essay on Mother. How to Write My Mother Essay: Example Included!. An essay about My Mother/essay writing/handwriting/Mother's Day. My Mother Essay | Essay on My Mother for Students and Children in .... 11 Best Written Essays On My Mother For Everyone! [ 2023 ]. Short descriptive essay about my mother in 200-250 words – MOTHER. Motherhood Essay | Essay on Motherhood for Students and Children in .... My mother essay writing in english || Essay on my mother. My mother Essay in english | 20 lines easy essay on my mother | Meri .... Essay on My Mother [My Mother Easy in English] - Myriadstory. Short essay on my mother in english. Write an essay on How I help my mother at home | Essay Writing | English. The importance of my mother essay.
This document describes Parihug, a product that allows loved ones to hug each other remotely through connected stuffed animals. Parihug aims to address the issue of physical separation by focusing on touch through "haptic hugs". The document outlines the company's plush product design, technology, market opportunity, competition, team, advisors, and future plans.
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The document summarizes four case studies of social action and community media campaigns:
1) The RSPCA animal cruelty prevention advert aims to raise awareness of animal cruelty and change public attitudes. Techniques include childlike font and bold text to convey innocence and a clear message.
2) The PETA "Here's the rest of your fur coat" advert uses bright colors and shocking imagery of models holding skinned animals to challenge attitudes towards fur. Celebrities are featured to reach wider audiences.
3) The Accessible Arts and Media home page uses bright colors and upbeat copy/images to promote opportunities for disabled and young people in media. They have created an award-winning inclusive choir.
4)
Pet Haven Productions is a production firm based in Omaha, NE that provides development and promotional services. The company is seeking to develop a cutting edge app to help connect pets in shelters with potential owners. The proposed app, called Care 2 Adopt, would allow users to see adoptable pets in their area and help shelters update pets as they become available. The goals of the app are to not only financially benefit the company but also raise awareness about adopting pets and reducing the number of pets euthanized in shelters each year. The primary target audience for the app are pet breeders looking to adopt out animals, while the secondary audience is individuals looking to adopt pets ages 18-65.
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M. clark creative writing seminar visual narrative essay presentation finalmclark098
This document is the author's visual narrative essay about moving from England to America as a child. It describes her imagination about a new life in America, but also what she didn't account for leaving behind, like her grandparents who gave her gifts. The move was difficult, with her getting sick on the plane and finding American drinks like Dr Pepper too spicy. She felt torn between cultures for a long time before eventually becoming a citizen and putting down roots in America by getting married, having a child, and living in the same neighborhood she moved to originally.
M. clark creative writing seminar visual narrative essay presentation finalmclark098
This document is the author's visual narrative essay about moving from England to America as a child. It describes her imagination about a new life in America, but also what she didn't account for leaving behind, like her grandparents who gave her gifts. The author details some of the difficulties of adjusting to American culture as an immigrant child, like finding foods like Dr Pepper too spicy. Though it was hard to let go of England, over time she came to feel like America is where she belongs through experiences like becoming a citizen, getting married, having a daughter, and buying a home in the same neighborhood she originally moved to.
M. clark college writing seminar visual narrative essay finalmclark098
The document recounts the author's experience immigrating from England to the United States as a child in the 1970s. Some of the key events summarized are:
1) The author recalls being excited yet naive about moving to America, imagining it as a blend of western films and colorful landscapes.
2) The move was difficult, with culture shock experienced through differences in food, language, and climate compared to England.
3) After some struggles adjusting, the author gradually took on more American customs and identity over the decades, culminating in citizenship and starting a family in the US.
M. clark creative writing seminar presentation 1mclark098
The document is a visual narrative essay by Maxine Clark about moving from England to America as a child. It summarizes her experiences through images and captions, including watching American Westerns on TV, saying goodbye to family and pets in England, experiencing culture shock after arriving in America, and gradually becoming accustomed to her new home over many years.
M. clark college writing seminar paper #1 first draft visual narrative essaymclark098
The document is a personal essay recounting the author's experience immigrating from Britain to the United States as a child in the 1970s. Some key details include:
- The author grew up in Britain watching American TV shows and envisioning America through that lens, without fully understanding what moving would mean.
- The family moved to Massachusetts in 1978, where the author struggled with culture shock, different food, and developing an American identity over many years.
- It took the author over 15 years living in the US before she felt fully settled and accepted America as her home, such as when she became a citizen and got married in Massachusetts.
The document is a personal narrative by Maxine Clark describing her experience immigrating from England to the United States as a child in the 1970s. Some key details:
- She grew up in England watching American TV shows but didn't fully understand America. Her family moved to Massachusetts for her father's job.
- The move was difficult, as she left behind family in England and struggled with culture shock after arriving. American food, customs, and language were unfamiliar.
- She gradually assimilated over years, adopting an American accent and lexicon but still felt torn between her English and American identities for a long time. She became a citizen at age 24.
M. clark creative writing seminar visual narrative essay presentation second ...mclark098
This document is the author's visual narrative essay reflecting on moving from England to America as a child. In 3 sentences:
The author shares memories of leaving England as a child and moving to America, from saying goodbye to relatives and pets to the culture shock of American food and lifestyle. She discusses the challenges of adjusting to her new home over many years, including becoming a citizen, getting married, having a daughter, and ultimately feeling like America is where she belongs. The essay uses photos and memories to tell the story of her family's immigration experience.
M. clark creative writing seminar visual narrative essay presentation second ...mclark098
This document is the author's visual narrative essay about moving from England to America as a child. It describes her initial excitement about moving but also the difficulties of leaving friends and family behind in England. The essay uses photos from her childhood and life in both countries to illustrate her journey of eventually feeling like America is her home after living there for many years and starting a family of her own.
M. clark college writing seminar paper #1 second draft visual narrative essaymclark098
1) The document recounts the author's experience immigrating from England to the United States as a child in the 1970s. She describes leaving behind friends and family as well as the culture and food she was accustomed to in England.
2) Upon arriving in the US, the author experienced significant culture shock. American foods, customs, and language were unfamiliar to her. She had difficulty understanding others and assumed an American accent to fit in at her new school.
3) Though the author missed England greatly at first, over time she gradually adopted American culture through her education, friendships, and travels within the country. She became a naturalized US citizen in her 20s, seeing her transition to American
M. clark college writing seminar paper #1 first draft visual narrative essaymclark098
The document is a personal essay recounting the author's experience immigrating from Britain to the United States as a child in the 1970s. Some key details include:
- The author grew up in Britain watching American TV shows and envisioned America through that lens, without fully understanding what the move would mean.
- The family moved to Massachusetts in 1978, where the author struggled with culture shock, different food, and developing an American identity over many years.
- It took the author over 15 years living in the US before she felt fully settled and like America was truly her home.
M. clark college writing seminar paper #1 first draft visual narrative essay
M. clark college writing seminar paper #2 first draft rhetoric analysis
1. PILLOW PETS AD RHETORICAL ANALYSIS 1
Rhetorical Analysis of a Pillow Pets Commercial
Maxine Clark
Endicott College
Van Loan School of Professional and Graduate Studies
2. PILLOW PETS AD RHETORICAL ANALYSIS 2
Abstract
Although the As Seen on TV concept has been around for decades, with virtually hundreds of
products marketed using the ubiquitous logo, the advent of the internet coupled with television
infomercials has had a powerful effect on the marketing and sales strategies employed to sell
these types of products. One of them is the Pillow Pet. Who among us hasn't seen a commercial
for Pillow Pets and thought to ourselves, "Now why didn't I think of that?" That is because the
idea for the Pillow Pet came from Jennifer Telfer, an ordinary mother of two boys who noticed
that her children "smashed down their stuffed animals in order to sleep on them." Telfer
modified the idea to create the Pillow Pet. (http://mypillowpets.com/message-from-the-founder/)
The Pillow Pets commercial on YouTube one example of many products for children that
leverage this type of television-internet, one-two punch strategy of advertising. This paper lays
out a rhetorical analysis of a recent Pillow Pets commercial by exploring the marketing strategies
employed to create appeal for children and parents.
3. PILLOW PETS AD RHETORICAL ANALYSIS 3
Rhetorical Analysis of a Pillow Pets Commercial
The advertising industry is self-regulated, with guidelines recommended by the
Children's Advertising Review Unit of the Council of Better Business Bureaus (CARU),
established to protect the interests of children from inappropriate and predatory advertising
strategies and marketing campaigns. While the networks have collaboratively implemented
similar standards closely resembling those of CARU's, independent cable television stations
decide for themselves which guidelines to follow. CARU's internet regulations are even less
stringent than those for television, but nevertheless, some regulation has been put into place to
define what is ethical and what crosses the line. (AEF, 2005; Calvert, 2008; Shah, 2010)
According to the American Academy of Pediatrics (2005), the average child watches
about four hours of television a day and sees more than 20,000 commercials each year. "In 2000
alone, U.S. toy companies spent more than $837 million on advertising their products." (Shah,
2010, ). Pillow Pets have been around since 2003 (http://mypillowpets.com/about/), and have
steadily built their brand through carefully crafted advertisements which appeal to children of all
ages and genders, as well as their parents. "What began with the simple goal of transforming a
simple stuffed animal into a functional item for children has grown into an amazing jungle of
popular retail and wholesale products." (http:/mypillowpets.com/about/)
The widespread allure of the Pillow Pet is the key to its success, as evidenced by their
successful internet commercial. It hits all the right notes, including the "Four Ps" of marketing
which include product, place, price and promotion. (Calvert, 2008, p. 206) The ad incorporates
"production features like lively action and sounds designed to grab a child's attention" (Calvert,
2008) For example, consider the upbeat, female voice used in describing the Pillow Pet. The
marketer's message is delivered loud and clear, via a pleasant female voice, possibly of a mother
4. PILLOW PETS AD RHETORICAL ANALYSIS 4
who knows what a child wants and needs, who also understands that parents need justification to
buy a pillow pet for their child. "In the U.S., research from the American Psychological
Association (APA) shows that children under the age of eight are unable to critically
comprehend televised advertising messages and are prone to accept advertiser messages as
truthful, accurate and unbiased." (Shah, 2010) The fact that the marketers know this is clearly
evident in the ad by the kind, but authoritative tone of the speaker, not asking or commanding,
but firmly directing viewers to "say hello to the Pillow Pet."
Consider next that the ad incorporates a cheerful, repetitive, catchy jingle which builds
"familiarity with the product and, therefore, increases the probability of purchasing and using it."
(Calvert, 2008, p. 208) Also according to Calvert (2008), "Studies have found that children aged
three to eight were more attentive to commercials that were higher in audio than in video
complexity." The message used in the jingle is direct and easy for a child to understand. It is
sung by a group of children and quite simply states, "It's a pillow. It's a pet. It's a Pillow Pet." As
mentioned, a strategy to get a child's attention is use of repetition. (Calvert, 2008) During the
course of the commercial, children are shown hugging, stroking or sleeping on their Pillow Pets
thirty-three times. Of course, there is more than one form of repetition going on as it relates to
the ad itself. Another method of repetition not featured in the commercial, but used by the
company, includes repeating the commercial during a single commercial break or throughout a
single program to reinforce the message. (Wisconsin Department of Agriculture, Trade and
Consumer Protection, 2004)
Toy advertisements are notorious for exaggerating a toy's performance, and the Pillow
Pet commercial is no exception. For adults, a Pillow Pet is obviously not a pet, but for a child
young child, it is quite possible that the Pillow Pet could be construed as an actual pet. The
5. PILLOW PETS AD RHETORICAL ANALYSIS 5
photography shows the pets' Velcro straps being torn open by smiling, children, all between the
ages of two and approximately six or seven. Interestingly, Calvert (2008) suggests it is during the
stage of preoperational thought, roughly from age two to age seven, in which young children use
animistic thinking, believing that imaginary events and characters can be real. Given the images
projected in the ad, and particularly one sequence showing Pillow Pets popping open, it is easy to
miss the swift, almost undetectable hand, moving in and out of each frame to unfasten the Velcro
strap. The attention-grabbing technique of using animated stars and magical-sounding chimes
only adds to the enchanted effect. (Wisconsin Department of Agriculture, Trade and Consumer
Protection, 2004) And as if all of that doesn't evoke an emotional response from a child, the ad
directs consumers to "adopt your Pillow Pet today," as if the Pillow Pet were a real animal.
Between the ages of three and seven, children gradually draw clearer distinctions
between what is real and what is imaginary, and their attention can be held longer. (Chandler,
1997) This is also usually the time they make their first independent purchase. These children
have become increasingly attractive to marketers because they have their own significant sources
of income acquired through allowances and gifts. (Calvert, 2008) To that end, when it comes to
the language used to market the Pillow Pet, the advertisers speak directly to the child consumer
in their own language. They bombard children with adjectives normally used in reference to
stuffed toys such as cute, huggable, soft, and cuddly, concurrently reinforcing the message by
flashing the words "soft and cuddly" on the screen. This technique is replicated several times
throughout the advertisement, with expressions displayed across in a kid-friendly font, each
followed by an exclamation mark. Following this, the ad shows a hand smoothing the pastel
chenille fabric to still further emphasize this message through visual means.
6. PILLOW PETS AD RHETORICAL ANALYSIS 6
Marketers understand the need child consumers have for something new, for acceptance,
for being noticed, for change, to become attractive, and for the ideal family and ideal kids. The
bandwagon approach is used as "a form of propaganda that exploits the desire of most people to
join the crowd or be on the winning side." (Management Style Guide, 2008) The advertisement
makes use of this strategy informing viewers that "over a million kids are already enjoying their
very own Pillow Pet," and panning to a shot of some girls at a sleepover party, each laying on a
Pillow Pet. This could easily lead young children to think that in order to fit in with their peers,
they will need a Pillow Pet too.
An effective marketing technique that appeals to both parents and children is use of
diversity. This is achieved by incorporating different races and nationalities into the imaginary to
reflect the product's universal appeal. The Pillow Pets advertisement scored well in this category
by representing several races and nationalities as well as both genders. "When it comes to
gender, toys for girls are generally presented in an indoor setting with an adult present, while
toys ads directed at boys typically show the toy in an outdoor setting, with a boy playing without
adult supervision." (Nzegwu, 2000) The Pillow Pets commercial stays true to form by clearly
defining the gender characteristics of each Pillow Pet based on the setting. The masculine Pillow
Pets were all filmed outdoors, with the green frog and the brown dog both photographed on
grass. The brown monkey that looked to be climbing a tree was later shown being held by a little
boy in a tree. In contrast, the decidedly feminine, light purple unicorn and the pink pig were both
located on beds featuring pastel linens.
The advertisement's messages to adults address moms and grandparents, noticeably
circumventing dads. In a shot showing a girl enjoying a game of dress-up and tea party with her
Pillow Pet, the ad appeals to overworked parents by describing it as "fun and easy," implying
7. PILLOW PETS AD RHETORICAL ANALYSIS 7
that an adult's help or involvement will not be needed when their child plays with their pillow
pet. The same message is communicated during a scene in which a toddler boy unfastens his
Pillow Pet without any help. These are both shrewd tactics given today's economic pressures
require households to work many more hours to support themselves than in the past, detracting
from parent's time for their children. In the same vein, this ad puts pressure on those same
overworked parents to respond to their child's desire to assuage their guilt. In other words, the
Pillow Pets advertisement effectively "makes kids want what they don't need and puts a lot of
pressure on parents to respond to those needs." (Shah, 2010)
In their appeal to adults, the Pillow Pet marketers incorporate language that speaks to
parents' pragmatism, emphasizing the Pillow Pet's versatility when it comes to "playtime, sleep
time, or anytime." Reason and logic are further drawn upon with phrases such as "great for kids
of all ages" paired with a image of teens hanging out on bed, followed by another scene of a
toddler reaching out for her Pillow Pet. The advertisement suggests that the Pillow Pet is "perfect
for the overnight trips to Grandma's house," an idea supported by a sequence of pajamas being
folded into the Pillow Pet. Additionally, phrases such as "this is a pillow that your child or
grandchild will use every night," and "it's a pet with a purpose," reinforce the rationale. As the
word "durability" flashes across the screen, a pair of hands pries at the stitching to demonstrate
the quality of the product. Another message aimed at parents is of a woman putting a Pillow Pet
into a washing machine while the narration describes the Pillow Pet as "machine washable." And
if all of that isn't enough to convince an adult to buy a Pillow Pet, consider the price. It is hard to
argue that it is "the perfect $20 gift for any special occasion."
According to Calvert (2008), "Before they reach the age of eight, children believe that the
purpose of commercials to help them in their purchasing decisions; they are unaware that
8. PILLOW PETS AD RHETORICAL ANALYSIS 8
commercials are designed to persuade them to buy specific products." A typical television
advertisement in the U.S. is thirty seconds, but the Pillow Pets commercial two minutes long.
Although on the surface it would appear an advertisement of this length risks losing child's
interest, studies have shown that two-year olds do not recognize the beginnings and endings of
programs, and children between the ages of five and eight continue to pay attention to when
commercials come on. At first glance, the Pillow Pet commercial looks amateur and cheap.
However, when viewed through the lenses of logos, ethos, and a great deal of pathos, the Pillow
Pet advertisement is very persuasive to both children and adults.
9. PILLOW PETS AD RHETORICAL ANALYSIS 9
References
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http://www.aef.com/on_campus/classroom/speaker_pres/data/3005
Calvert, S. (2008). Children as consumers: advertising and marketing. The Future of Children,
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https://www.princeton.edu/futureofchildren/publications/journals/article/index.xml?journali
j=32&articleid=62§ionid=304
Chandler, D. (1997). Children's understanding of what is "real" on television: a review of
literature. Retrieved from http://www.aber.ac.uk/media/Documents/short/realrev.html
Hollis, L. (2007, Jan 19). When toys take over. The Guardian. Retrieved from
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Management Study Guide. (2008). Advertising techniques - 13 most common techniques used
by the advertisers. Retrieved from http://www.managementstudyguide.com/advertising-
techniques.htm
Nzegwu, U. (2000, May 15). Gender in toy commercials. Retrieved from
http://fubini.swarthmore.edu/~WS30/WS30F2000/toyads.html
(http://mypillowpets.com/message-from-the-founder/)
(http:/mypillowpets.com/about/)
Shah, A. (2010, November 21). Children as consumers. Retrieved from Speaker Presentation
Online Web site: http://www.aef.com/on_campus/classroom/speaker_pres/data/3005
Wisconsin Department of Agriculture, Trade and Consumer Protection. (2004). Toy ads on
television. Retrieved from http://datcp.wi.gov/uploads/Consumer/pdf/ToyAdsOnTv191.pdf