2. 2
Opportunities and
Outlook: Wide-Format Ink
Jet
G
G
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Gr
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H
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3. 3
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M
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:
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c
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n
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In
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4. 4
I
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In
n
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nc
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C
C
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8
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II
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A
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In
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N
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p
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14. 14
L
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yr
r
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ra
a
a
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S
S
Su
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H
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or
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r
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m
m
ma
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t
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p
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n
n
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G
G
Ge
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p
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n
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• Q
Q
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on
n
n
ns
s
s
s:
:
:
:
– B
B
B
Br
r
r
ra
a
a
an
n
n
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d
d
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p
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s
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W
W
Wh
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m
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U
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E
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t
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c
c.
.
.
.
16. 16
F
F
F
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g
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r
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re
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e 5
5
5
5-
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-
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1
1
19
9
9
9:
:
:
: F
F
F
Fo
o
o
or
r
r
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T
T
Th
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h
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T
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h
ha
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t
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B
B
Bu
u
u
uy
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B
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n
n
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d
d
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In
n
n
nk
k
k
k,
,
,
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H
H
Ho
o
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w
w
w M
M
M
Mu
u
u
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c
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h
h
h
A
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f
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n
n
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u
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l
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E
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M
M
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B
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Br
r
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ra
a
a
an
n
n
nd
d
d
d?
?
?
?
0%
20%
40%
60%
80%
100%
HP ENCAD Colorspan
less than half is
aftermarket
more than half is
aftermarket
sample size: 62 out of 304
O
O
O
OE
E
E
EM
M
M
M v
v
v
ve
e
e
er
r
r
rs
s
s
su
u
u
us
s
s
s A
A
A
Af
f
f
ft
t
t
te
e
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er
r
r
rm
m
m
ma
a
a
ar
r
r
rk
k
k
ke
e
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et
t
t
t
I
I
I
In
n
n
nk
k
k
k
17. 17
W
W
W
Wa
a
a
ay
y
y
ys
s
s
s t
t
t
to
o
o
o C
C
C
Cl
l
l
la
a
a
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s
s
ss
s
s
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i
if
f
f
fy
y
y
y I
I
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In
n
n
nk
k
k
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s
s
s
• B
B
B
By
y
y
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t
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th
h
h
he
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v
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eh
h
h
hi
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c
c
cl
l
l
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u
u
us
s
s
se
e
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d
d
d f
f
f
fo
o
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or
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r
r d
d
d
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l
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v
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r
r
ry
y
y
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w
w
wa
a
a
at
t
t
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e
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r
r
r,
,
,
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s
s
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l
l
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v
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t
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s
s
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B
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t
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h
h
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c
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r
r
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f
fe
e
e
e C
C
C
Cy
y
y
yc
c
c
cl
l
l
le
e
e
e
0
0.5
1
1.5
2
2.5
3
3.5
1994 1996 1998 2000 2002 2004 2006 2008 2010
duratrans
baklit IJ film
digital displays/eink
29. 29
Channel Position:
Dealers/VAR
• L
L
L
Ly
y
y
yr
r
r
ra
a
a
a e
e
e
es
s
s
st
t
t
ti
i
i
im
m
m
ma
a
a
at
t
t
te
e
e
es
s
s
s a
a
a
ab
b
b
bo
o
o
ou
u
u
ut
t
t
t 1
1
1
1,
,
,
,3
3
3
30
0
0
00
0
0
0 W
W
W
WF
F
F
F i
i
i
in
n
n
nk
k
k
k
j
j
j
je
e
e
et
t
t
t m
m
m
me
e
e
ed
d
d
di
i
i
ia
a
a
a d
d
d
de
e
e
ea
a
a
al
l
l
le
e
e
er
r
r
rs
s
s
s i
i
i
in
n
n
n t
t
t
th
h
h
he
e
e
e U
U
U
U.
.
.
.S
S
S
S.
.
.
.
– 3
3
3
3M
M
M
M:
:
:
: 1
1
1
10
0
0
06
6
6
6
– A
A
A
Az
z
z
zo
o
o
on
n
n
n:
:
:
: 1
1
1
11
1
1
13
3
3
3
– E
E
E
EN
N
N
NC
C
C
CA
A
A
AD
D
D
D:
:
:
: 1
1
1
11
1
1
15
5
5
5
– H
H
H
HP
P
P
P:
:
:
: 9
9
9
90
0
0
08
8
8
8
– R
R
R
Ra
a
a
ay
y
y
yv
v
v
ve
e
e
en
n
n
n:
:
:
: 6
6
6
69
9
9
9
– R
R
R
Re
e
e
ex
x
x
xa
a
a
am
m
m
m:
:
:
: 1
1
1
14
4
4
45
5
5
5
– S
S
S
Si
i
i
ih
h
h
hl
l
l
l:
:
:
: 6
6
6
60
0
0
0
30. 30
Wide-Format Media Dealers
F
F
F
Fi
i
i
ig
g
g
gu
u
u
ur
r
r
re
e
e
e 3
3
3
3:
:
:
: D
D
D
Di
i
i
is
s
s
st
t
t
tr
r
r
ri
i
i
ib
b
b
bu
u
u
ut
t
t
to
o
o
or
r
r
r B
B
B
Br
r
r
re
e
e
ea
a
a
ak
k
k
ko
o
o
ou
u
u
ut
t
t
t—
—
—
—W
W
W
Wi
i
i
id
d
d
de
e
e
e-
-
-
-F
F
F
Fo
o
o
or
r
r
rm
m
m
ma
a
a
at
t
t
t
S
S
S
Su
u
u
up
p
p
pp
p
p
pl
l
l
li
i
i
ie
e
e
es
s
s
s D
D
D
De
e
e
ea
a
a
al
l
l
le
e
e
er
r
r
rs
s
s
s/
/
/
/R
R
R
Re
e
e
es
s
s
se
e
e
el
l
l
ll
l
l
le
e
e
er
r
r
rs
s
s
s
6
6
6
6 7
7
7
7
1
1
1
1 2
2
2
2
7
7
7
7
d
d
d
de
e
e
ea
a
a
al
l
l
le
e
e
er
r
r
rs
s
s
s m
m
m
me
e
e
en
n
n
nt
t
t
ti
i
i
io
o
o
on
n
n
ne
e
e
ed
d
d
d o
o
o
on
n
n
nc
c
c
ce
e
e
e
d
d
d
de
e
e
ea
a
a
al
l
l
le
e
e
er
r
r
rs
s
s
s m
m
m
me
e
e
en
n
n
nt
t
t
ti
i
i
io
o
o
on
n
n
ne
e
e
ed
d
d
d 2
2
2
2-
-
-
-3
3
3
3 t
t
t
ti
i
i
im
m
m
me
e
e
e
d
d
d
de
e
e
ea
a
a
al
l
l
le
e
e
er
r
r
rs
s
s
s m
m
m
me
e
e
en
n
n
nt
t
t
ti
i
i
io
o
o
on
n
n
ne
e
e
ed
d
d
d >
>
>
> 3
3
3
3 t
t
t
ti
i
i
im
m
m
me
e
e
es
s
C
C
C
Ch
h
h
ha
a
a
ar
r
r
rr
r
r
re
e
e
et
t
t
tt
t
t
te
e
e
e:
:
:
: 1
1
1
12
2
2
2
M
M
M
Mi
i
i
il
l
l
le
e
e
e H
H
H
Hi
i
i
ig
g
g
gh
h
h
h:
:
:
: 9
9
9
9
H
H
H
Ha
a
a
al
l
l
ll
l
l
l-
-
-
-m
m
m
ma
a
a
ar
r
r
rk
k
k
k:
:
:
: 7
7
7
7
P
P
P
Pi
i
i
in
n
n
na
a
a
ac
c
c
co
o
o
or
r
r
r 5
5
5
5
D
D
D
Di
i
i
ie
e
e
et
t
t
tg
g
g
gz
z
z
ze
e
e
en
n
n
n 5
5
5
5
D
D
D
Di
i
i
ie
e
e
et
t
t
te
e
e
er
r
r
ri
i
i
ic
c
c
ch
h
h
h P
P
P
Po
o
o
os
s
s
st
t
t
t:
:
:
: 4
4
4
4
A
A
A
Ac
c
c
cc
c
c
ce
e
e
es
s
s
ss
s
s
s G
G
G
Gr
r
r
ra
a
a
ap
p
p
ph
h
h
hi
i
i
ic
c
c
cs
s
s
s:
:
:
: 4
4
4
4
shops (not including 75 that didn't know): 229
instances of dealers (multiple responses permitted): 141
number of discrete dealers/resellers: 86
Source: Lyra Research
31. 31
Breakout of Wide-Format
Media Sales (based on
Survey)
B
B
B
Br
r
r
re
e
e
ea
a
a
ak
k
k
ko
o
o
ou
u
u
ut
t
t
t o
o
o
of
f
f
f S
S
S
Sa
a
a
al
l
l
le
e
e
es
s
s
s f
f
f
fo
o
o
or
r
r
r
W
W
W
Wi
i
i
id
d
d
de
e
e
e-
-
-
-F
F
F
Fo
o
o
or
r
r
rm
m
m
ma
a
a
at
t
t
t M
M
M
Me
e
e
ed
d
d
di
i
i
ia
a
a
a
(
(
(
(B
B
B
Ba
a
a
as
s
s
se
e
e
ed
d
d
d o
o
o
on
n
n
n S
S
S
Su
u
u
ur
r
r
rv
v
v
ve
e
e
ey
y
y
y D
D
D
Da
a
a
at
t
t
ta
a
a
a)
)
)
)
4
4
4
42
2
2
2%
%
%
%
2
2
2
27
7
7
7%
%
%
%
2
2
2
23
3
3
3%
%
%
%
5
5
5
5 %
%
%
%
2
2
2
2 %
%
%
%
1
1
1
1 %
%
%
%
D
D
D
De
e
e
ea
a
a
al
l
l
le
e
e
er
r
r
r/
/
/
/R
R
R
Re
e
e
es
s
s
se
e
e
el
l
l
ll
l
l
le
e
e
er
r
r
r
M
M
M
Me
e
e
ed
d
d
di
i
i
ia
a
a
a M
M
M
Ma
a
a
an
n
n
nu
u
u
uf
f
f
fa
a
a
ac
c
c
ct
t
t
tu
u
u
ur
r
r
re
e
e
er
r
r
r
D
D
D
Do
o
o
on
n
n
n'
'
'
't
t
t
t K
K
K
Kn
n
n
no
o
o
ow
w
w
ws
s
s
s
P
P
P
Pr
r
r
ri
i
i
in
n
n
nt
t
t
te
e
e
er
r
r
r M
M
M
Ma
a
a
an
n
n
nu
u
u
uf
f
f
fa
a
a
ac
c
c
ct
t
t
tu
u
u
ur
r
r
re
e
e
er
r
r
r
C
C
C
Co
o
o
on
n
n
nt
t
t
tr
r
r
ra
a
a
ac
c
c
ct
t
t
t S
S
S
St
t
t
ta
a
a
at
t
t
ti
i
i
io
o
o
on
n
n
ne
e
e
er
r
r
r
O
O
O
Of
f
f
ff
f
f
fi
i
i
ic
c
c
ce
e
e
e S
S
S
Su
u
u
up
p
p
pe
e
e
er
r
r
rs
s
s
st
t
t
to
o
o
or
r
r
re
e
e
e
32. 32
Breakout of Wide-Format
Media Sales (based on Lyra
Assessment)
B
B
B
Br
r
r
re
e
e
ea
a
a
ak
k
k
ko
o
o
ou
u
u
ut
t
t
t o
o
o
of
f
f
f S
S
S
Sa
a
a
al
l
l
le
e
e
es
s
s
s f
f
f
fo
o
o
or
r
r
r
W
W
W
Wi
i
i
id
d
d
de
e
e
e-
-
-
-F
F
F
Fo
o
o
or
r
r
rm
m
m
ma
a
a
at
t
t
t M
M
M
Me
e
e
ed
d
d
di
i
i
ia
a
a
a
(
(
(
(B
B
B
Ba
a
a
as
s
s
se
e
e
ed
d
d
d o
o
o
on
n
n
n L
L
L
Ly
y
y
yr
r
r
ra
a
a
a A
A
A
As
s
s
ss
s
s
se
e
e
es
s
s
ss
s
s
sm
m
m
me
e
e
en
n
n
nt
t
t
t
6
6
6
67
7
7
7%
%
%
%
1
1
1
13
3
3
3%
%
%
%
5
5
5
5 %
%
%
%
1
1
1
13
3
3
3%
%
%
%
2
2
2
2 %
%
%
%
D
D
D
De
e
e
ea
a
a
al
l
l
le
e
e
er
r
r
r/
/
/
/R
R
R
Re
e
e
es
s
s
se
e
e
el
l
l
ll
l
l
le
e
e
er
r
r
r
M
M
M
Me
e
e
ed
d
d
di
i
i
ia
a
a
a M
M
M
Ma
a
a
an
n
n
nu
u
u
uf
f
f
fa
a
a
ac
c
c
ct
t
t
tu
u
u
ur
r
r
r
P
P
P
Pr
r
r
ri
i
i
in
n
n
nt
t
t
te
e
e
er
r
r
r M
M
M
Ma
a
a
an
n
n
nu
u
u
uf
f
f
fa
a
a
ac
c
c
ct
t
t
tu
u
u
u
C
C
C
Co
o
o
on
n
n
nt
t
t
tr
r
r
ra
a
a
ac
c
c
ct
t
t
t S
S
S
St
t
t
ta
a
a
at
t
t
ti
i
i
io
o
o
on
n
n
ne
e
e
e
O
O
O
Of
f
f
ff
f
f
fi
i
i
ic
c
c
ce
e
e
e S
S
S
Su
u
u
up
p
p
pe
e
e
er
r
r
rs
s
s
st
t
t
to
o
o
or
r
r
re
e
e
e
Source: Lyra Researc
33. 33
Changing Channels
• M
M
M
Mo
o
o
or
r
r
re
e
e
e i
i
i
in
n
n
nk
k
k
k a
a
a
an
n
n
nd
d
d
d m
m
m
me
e
e
ed
d
d
di
i
i
ia
a
a
a v
v
v
vi
i
i
ia
a
a
a c
c
c
co
o
o
on
n
n
nt
t
t
tr
r
r
ra
a
a
ac
c
c
ct
t
t
t
s
s
s
st
t
t
ta
a
a
at
t
t
ti
i
i
io
o
o
on
n
n
ne
e
e
er
r
r
rs
s
s
s
• n
n
n
ne
e
e
ew
w
w
w “
“
“
“c
c
c
co
o
o
on
n
n
nt
t
t
tr
r
r
ra
a
a
ac
c
c
ct
t
t
t”
”
”
” a
a
a
ap
p
p
pp
p
p
pr
r
r
ro
o
o
oa
a
a
ac
c
c
ch
h
h
he
e
e
es
s
s
s t
t
t
to
o
o
o w
w
w
wi
i
i
id
d
d
de
e
e
e-
-
-
-
f
f
f
fo
o
o
or
r
r
rm
m
m
ma
a
a
at
t
t
t m
m
m
me
e
e
ed
d
d
di
i
i
ia
a
a
a s
s
s
sa
a
a
al
l
l
le
e
e
es
s
s
s
– H
H
H
HP
P
P
P B
B
B
Bi
i
i
iz
z
z
zM
M
M
Ma
a
a
ax
x
x
x
• $
$
$
$8
8
8
82
2
2
25
5
5
5 p
p
p
pe
e
e
er
r
r
r m
m
m
mo
o
o
on
n
n
nt
t
t
th
h
h
h i
i
i
in
n
n
nc
c
c
cl
l
l
lu
u
u
ud
d
d
de
e
e
es
s
s
s l
l
l
le
e
e
ea
a
a
as
s
s
se
e
e
e o
o
o
on
n
n
n D
D
D
De
e
e
es
s
s
si
i
i
ig
g
g
gn
n
n
nJ
J
J
Je
e
e
et
t
t
t,
,
,
,
m
m
m
me
e
e
ed
d
d
di
i
i
ia
a
a
a a
a
a
an
n
n
nd
d
d
d i
i
i
in
n
n
nk
k
k
k
34. 34
Changing Channel
• B
B
B
Be
e
e
ey
y
y
yo
o
o
on
n
n
nd
d
d
d C
C
C
CA
A
A
AD
D
D
D a
a
a
an
n
n
nd
d
d
d g
g
g
gr
r
r
ra
a
a
ap
p
p
ph
h
h
hi
i
i
ic
c
c
cs
s
s
s
• I
I
I
In
n
n
nt
t
t
to
o
o
o t
t
t
th
h
h
he
e
e
e P
P
P
Ph
h
h
ho
o
o
ot
t
t
to
o
o
o d
d
d
de
e
e
ea
a
a
al
l
l
le
e
e
er
r
r
r c
c
c
ch
h
h
ha
a
a
an
n
n
nn
n
n
ne
e
e
el
l
l
l
– S
S
S
Si
i
i
ih
h
h
hl
l
l
l’
’
’
’s
s
s
s c
c
c
co
o
o
om
m
m
mp
p
p
pl
l
l
le
e
e
et
t
t
te
e
e
e l
l
l
li
i
i
in
n
n
ne
e
e
e a
a
a
at
t
t
t M
M
M
Ma
a
a
ar
r
r
rd
d
d
de
e
e
el
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L
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N
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36. 36
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p
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q
q
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37. 37
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4
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0
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5
5
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6
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8
8
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3
3
3
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6
6
6 %
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4
4
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3
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5
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5 %
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%
2
2
2
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3
3
3 %
%
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%
2
2
2
2 4
4
4
4 %
%
%
%
2
2
2
2 3
3
3
3 %
%
%
%
2
2
2
2 5
5
5
5 %
%
%
%
2
2
2
2 0
0
0
0 %
%
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%
1
1
1
1 8
8
8
8 %
%
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%
1
1
1
1 6
6
6
6 %
%
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%
1
1
1
1 3
3
3
3 %
%
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1
1
1
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8
8
8 %
%
%
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1
1
1
1 5
5
5
5 %
%
%
%
2
2
2
2 3
3
3
3 %
%
%
%
2
2
2
2 1
1
1
1 %
%
%
%
2
2
2
2 1
1
1
1 %
%
%
%
7
7
7
7 %
%
%
%
3
3
3
3 1
1
1
1 %
%
%
%
2
2
2
2 4
4
4
4 %
%
%
%
1
1
1
1 4
4
4
4 %
%
%
%
3
3
3
3 6
6
6
6 %
%
%
%
0
0
0
0 %
%
%
%
1
1
1
1 0
0
0
0 %
%
%
%
2
2
2
2 0
0
0
0 %
%
%
%
3
3
3
3 0
0
0
0 %
%
%
%
4
4
4
4 0
0
0
0 %
%
%
%
5
5
5
5 0
0
0
0 %
%
%
%
6
6
6
6 0
0
0
0 %
%
%
%
7
7
7
7 0
0
0
0 %
%
%
%
8
8
8
8 0
0
0
0 %
%
%
%
9
9
9
9 0
0
0
0 %
%
%
%
1
1
1
1 0
0
0
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0
0
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%
%
%
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t
t
t o
o
o
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t
t
t a
a
a
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l 1
1
1
1 >
>
>
> 1
1
1
1 H
H
H
H P
P
P
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E
E
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N
N
N C
C
C
C A
A
A
A D
D
D
D C
C
C
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o
o
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l
l
l o
o
o
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r
r
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s
s
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5
5
5
51
1
1
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t
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10
0
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2
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26
6
6
6 t
t
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5
5
50
0
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t
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5
5
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sample: 304
38. 38
F
F
F
Fi
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i
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g
g
gu
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r
r
re
e
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e 5
5
5
5-
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2
2
21
1
1
1:
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n
n
nk
k
k
k J
J
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ol
l
l
ll
l
l
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s
s
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P
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Pe
e
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r
r
r M
M
M
Mo
o
o
on
n
n
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t
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h
h
h
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f
f
fo
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or
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3
3
3
3 4
4
4
4 %
%
%
%
5
5
5
5 1
1
1
1 %
%
%
%
2
2
2
2 2
2
2
2 %
%
%
%
3
3
3
3 2
2
2
2 %
%
%
% 2
2
2
2 9
9
9
9 %
%
%
% 2
2
2
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5
5
5 %
%
%
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1
1
1
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9
9
9 %
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2
2
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6
6
6 %
%
%
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1
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1
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3
3
3 %
%
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1
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5
5
5 %
%
%
% 1
1
1
1 8
8
8
8 %
%
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2
2
2 5
5
5
5 %
%
%
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1
1
1
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2
2
2 %
%
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9
9
9
9 %
%
%
%
1
1
1
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4
4
4 %
%
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1
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3
3
3 %
%
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1
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6
6
6 %
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3
3
3
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5
5
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%
%
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1
1
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4
4
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5
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1
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4
4
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4 0
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3
3
3 7
7
7
7 %
%
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4
4
4
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6
6
6 %
%
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4
4
4
4 %
%
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0
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0
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0 %
%
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2
2
2
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0
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%
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3
3
3
3 0
0
0
0 %
%
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%
4
4
4
4 0
0
0
0 %
%
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5
5
5
5 0
0
0
0 %
%
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6
6
6
6 0
0
0
0 %
%
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7
7
7
7 0
0
0
0 %
%
%
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8
8
8
8 0
0
0
0 %
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9
9
9
9 0
0
0
0 %
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1
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0
0
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0
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%
%
t
t
t
t o
o
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t
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a l
l
l
l 1
1
1
1 >
>
>
> 1
1
1
1 H
H
H
H P
P
P
P E
E
E
E N
N
N
N C
C
C
C A
A
A
A D
D
D
D C
C
C
C o
o
o
o l
l
l
l o
o
o
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r
r
r s
s
s
s p
p
p
p a
a
a
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n
n
n
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v
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1
10
0
0
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r
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l
l
ll
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l
ls
s
s
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7
7
7
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1
1
10
0
0
0 r
r
r
ro
o
o
ol
l
l
ll
l
l
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4
4
4
4 t
t
t
to
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6
6
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r
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ro
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o
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ll
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s
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1
1
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3
3
3 r
r
r
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l
l
ll
l
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s
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sample: 304
W
W
W
Wi
i
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id
d
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de
e
e
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r
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rm
m
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t
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g
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D
D
Da
a
a
at
t
t
ta
a
a
a
39. 39
F
F
F
Fi
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g
g
gu
u
u
ur
r
r
re
e
e
e 5
5
5
5-
-
-
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2
2
23
3
3
3:
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: W
W
W
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d
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A
A
Av
v
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r
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C
C
Co
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on
n
n
ns
s
s
su
u
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um
m
m
mp
p
p
pt
t
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ti
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io
o
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on
n
n
n,
,
,
, P
P
P
Pr
r
r
ri
i
i
in
n
n
nt
t
t
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s
s
s P
P
P
Pe
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r
r
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W
W
We
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k
k
k
0
0
0
0
1
1
1
1 0
0
0
0
2
2
2
2 0
0
0
0
3
3
3
3 0
0
0
0
4
4
4
4 0
0
0
0
5
5
5
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6
6
6
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7
7
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8
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t
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a
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n
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1
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1 H
H
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H P
P
P
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N
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C
C
C A
A
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C
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l
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a
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average based on images
averaged based on rolls
average based on ink
W
W
W
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id
d
d
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r
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rm
m
m
ma
a
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t
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U
U
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s
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sa
a
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ag
g
g
ge
e
e
e D
D
D
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Hardware CAD 24-42 inch CAD
graphics 24-42 inch graphics
43-72 inch
> 72 inch
Media graphics photo IJ
vinyl IJ
fabric iJ
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41. 41
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2,638 3,008 3,281 3,517 3,774 4,055 4,305 4,471
463 608 747 876 996 1,109
137 277
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
1997 1998 1999 2000 2001 2002 2003 2004
Graphics Media Rev.
CAD Media Rev.
43. 43
US CAD/Graphics Revenue:
All Media (1997-2004)
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$184
$210
$247
$284
$300 $311
$92
$237
$283
$332
$381
$430
$477
$265
$230
$163
$0.0
$100.0
$200.0
$300.0
$400.0
$500.0
$600.0
1997 1998 1999 2000 2001 2002 2003 2004
CAD media rev.
graphics media r
