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Summary - partie 1.ppt
- 1. Secondary markets research Page 1 Stork secondary markets research 1. Analyze and validate Stork vertical Markets sales split 2. Characterize Stork secondary markets: In-House Graphics, Graphic Designer, Retail, GIS and CAD • Business activity • Compelling reason to buy • Use of the printer • Current Lamination needs • Future needs OBJECTIVES
- 2. Secondary markets research Page 2 1. Analyze and validate Stork vertical Markets sales split key findings (1/2) • It is confirmed a clear distinction among the 60” and 42” printer models addressing different markets Stork 60" Vertical sales split 30% 70% PSP non-PSP Stork 42" Vertical sales split 30% 70% PSP non-PSP
- 3. Secondary markets research Page 3 1. Analyze and validate Stork vertical Markets sales split key findings (2/2) • New CRC classification method provides a reasonable approximation of the ‘real’ vertical markets sales • Highlights: • In-House Graphics has been divided into 2 categories Centralized Printing departments (CPD): University, Medical imaging dept. Small IH Graphics: Small Museum, State government. • 42 inches: Highly versatile printer with no clear dominant vertical • 60 inches: PSP vertical is clearly dominating this printer size
- 4. Secondary markets research Page 4 Stork 42” vertical sales CAD 13% GIS 34% RETAIL 5% GADES 2% Small IH 8% CPD 9% PSP 29% Stork 42” Results after research GADES 6% RETAIL 7% PSP 22% CAD 19% GIS 25% IHGRAPHIC S 21% Initial CRC data • No major changes from initial CRC demographics split • Top 3: GIS (34%), PSP (29%) and In-House Graphics (17%) • Several CAD users really belong to GIS (CAD firm doing GIS graphics) 1 2 3 1 2 3
- 5. Secondary markets research Page 5 GADES 10% RETAIL 5% PSP 53% CAD 10% GIS 9% IHGRAPHIC S 13% Stork 60” vertical sales Stork 60” Results after research Initial CRC data • PSP vertical confirms its leadership (68%) • GIS moves to second position followed by In House graphics • Several Graphic Design really belong to PSP (GADES evolving to PSP) 1 2 3 PSP 68% CPD 6% Small IH 3% GADES 4% RETAIL 1% GIS 15% CAD 3% 1 2 3
- 6. Secondary markets research Page 6 2. Characterize Stork secondary markets Key findings In-House Graphics, Graphic Designer, Retail, GIS and CAD 1. Business activity 2. Compelling reason to buy 3. Use of the printer 4. Current Lamination needs 5. Future needs