Embed presentation
Download to read offline















































Ideas that spread widely and connect with large audiences are more likely to succeed. To spread an idea, it's important to get publicity through mass media like TV and the internet. However, some ideas may seem boring and fail to capture attention. To get noticed, one strategy is to do something risky that makes the idea public in a memorable way, even if it seems disconnected from the core idea. When in doubt about spreading an idea, the best approach is to make it public and get more people connected to it through various online and in-person channels.














































