SlideShare a Scribd company logo
LA « LIFETIME VALUE » DANS
LES JEUX MOBILES PAR FRANCOIS GUILLEM
Lifetime value: sum of all past, present and future revenues generated by a player from from a
game
Not a real quantity that we can measure but an expectation:
Given the available information today, we expect that this group of users will spend XXX €
Super important to decide how much we are ready to spend in user acquisition
LTV
=
SUM OF PAST,
PRESENT
AND
FUTURE
REVENUES
GENERATED
BY
A USER
REVENUE GENERATED BY A SINGLE USER
AVERAGE ON MANY USERS
How much does a player spend after t days ?
Is he still
playing ?
Has he
decided to
buy?
Yes
What has he
decided to
buy?
Yes
Retention
Rate D+t
Daily
Conversion
Rate
DARPPU
𝑺𝒑𝒆𝒏𝒅 𝒕 = 𝒆𝒙𝒑
−𝒕 𝒌
𝒍
× 𝑫𝑪𝑹 × 𝑫𝑨𝑹𝑷𝑷𝑼 𝒕
THE WEIBULL DISTRIBUTION
Appears when many random events
may kill/break/inactivate something
𝑷𝒓𝒐𝒃𝒂𝒃𝒊𝒍𝒊𝒕𝒚 𝒔𝒕𝒊𝒍𝒍 𝒂𝒄𝒕𝒊𝒗𝒆 𝒂𝒇𝒕𝒆𝒓 𝒕 𝒅𝒂𝒚𝒔
=
𝐞𝐱𝐩 −
𝒕 𝒌
𝒍
REAL ARPU CURVES: SPPD
Deux paramètres pour la loi de
Weibull
Un paramètre d’ajustement
pour le premier jour
Un paramètre d’échelle par
cohorte
Obtenu par
minimisation de
coût
Déduit à partir
des paramètres
précédents
GITLAB
SERVEUR AWS AVEC R
ORDONANCEUR (AIRFLOW)
PREDICTIONS PAR JOUEUR
BASE DE DONNEES
(REDSHIFT)
PACKAGE UBIMOBILE ANALYSE AD HOC
OBJET « ltv_estimate »git push
git push
Dépoiement continu (aws code deploy)
Job quotidien
(ZOOM x 5)
THANK YOU!

More Related Content

Recently uploaded

原版一比一多伦多大学毕业证(UofT毕业证书)如何办理
原版一比一多伦多大学毕业证(UofT毕业证书)如何办理原版一比一多伦多大学毕业证(UofT毕业证书)如何办理
原版一比一多伦多大学毕业证(UofT毕业证书)如何办理
mkkikqvo
 
UofT毕业证如何办理
UofT毕业证如何办理UofT毕业证如何办理
UofT毕业证如何办理
exukyp
 
Build applications with generative AI on Google Cloud
Build applications with generative AI on Google CloudBuild applications with generative AI on Google Cloud
Build applications with generative AI on Google Cloud
Márton Kodok
 
一比一原版澳洲西澳大学毕业证(uwa毕业证书)如何办理
一比一原版澳洲西澳大学毕业证(uwa毕业证书)如何办理一比一原版澳洲西澳大学毕业证(uwa毕业证书)如何办理
一比一原版澳洲西澳大学毕业证(uwa毕业证书)如何办理
aguty
 
Experts live - Improving user adoption with AI
Experts live - Improving user adoption with AIExperts live - Improving user adoption with AI
Experts live - Improving user adoption with AI
jitskeb
 
A presentation that explain the Power BI Licensing
A presentation that explain the Power BI LicensingA presentation that explain the Power BI Licensing
A presentation that explain the Power BI Licensing
AlessioFois2
 
Open Source Contributions to Postgres: The Basics POSETTE 2024
Open Source Contributions to Postgres: The Basics POSETTE 2024Open Source Contributions to Postgres: The Basics POSETTE 2024
Open Source Contributions to Postgres: The Basics POSETTE 2024
ElizabethGarrettChri
 
原版制作(unimelb毕业证书)墨尔本大学毕业证Offer一模一样
原版制作(unimelb毕业证书)墨尔本大学毕业证Offer一模一样原版制作(unimelb毕业证书)墨尔本大学毕业证Offer一模一样
原版制作(unimelb毕业证书)墨尔本大学毕业证Offer一模一样
ihavuls
 
一比一原版(UCSB文凭证书)圣芭芭拉分校毕业证如何办理
一比一原版(UCSB文凭证书)圣芭芭拉分校毕业证如何办理一比一原版(UCSB文凭证书)圣芭芭拉分校毕业证如何办理
一比一原版(UCSB文凭证书)圣芭芭拉分校毕业证如何办理
nuttdpt
 
Building a Quantum Computer Neutral Atom.pdf
Building a Quantum Computer Neutral Atom.pdfBuilding a Quantum Computer Neutral Atom.pdf
Building a Quantum Computer Neutral Atom.pdf
cjimenez2581
 
一比一原版(Sheffield毕业证书)谢菲尔德大学毕业证如何办理
一比一原版(Sheffield毕业证书)谢菲尔德大学毕业证如何办理一比一原版(Sheffield毕业证书)谢菲尔德大学毕业证如何办理
一比一原版(Sheffield毕业证书)谢菲尔德大学毕业证如何办理
1tyxnjpia
 
[VCOSA] Monthly Report - Cotton & Yarn Statistics March 2024
[VCOSA] Monthly Report - Cotton & Yarn Statistics March 2024[VCOSA] Monthly Report - Cotton & Yarn Statistics March 2024
[VCOSA] Monthly Report - Cotton & Yarn Statistics March 2024
Vietnam Cotton & Spinning Association
 
Jio cinema Retention & Engagement Strategy.pdf
Jio cinema Retention & Engagement Strategy.pdfJio cinema Retention & Engagement Strategy.pdf
Jio cinema Retention & Engagement Strategy.pdf
inaya7568
 
Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You...
Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You...Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You...
Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You...
Aggregage
 
一比一原版(harvard毕业证书)哈佛大学毕业证如何办理
一比一原版(harvard毕业证书)哈佛大学毕业证如何办理一比一原版(harvard毕业证书)哈佛大学毕业证如何办理
一比一原版(harvard毕业证书)哈佛大学毕业证如何办理
taqyea
 
Palo Alto Cortex XDR presentation .......
Palo Alto Cortex XDR presentation .......Palo Alto Cortex XDR presentation .......
Palo Alto Cortex XDR presentation .......
Sachin Paul
 
4th Modern Marketing Reckoner by MMA Global India & Group M: 60+ experts on W...
4th Modern Marketing Reckoner by MMA Global India & Group M: 60+ experts on W...4th Modern Marketing Reckoner by MMA Global India & Group M: 60+ experts on W...
4th Modern Marketing Reckoner by MMA Global India & Group M: 60+ experts on W...
Social Samosa
 
一比一原版(GWU,GW文凭证书)乔治·华盛顿大学毕业证如何办理
一比一原版(GWU,GW文凭证书)乔治·华盛顿大学毕业证如何办理一比一原版(GWU,GW文凭证书)乔治·华盛顿大学毕业证如何办理
一比一原版(GWU,GW文凭证书)乔治·华盛顿大学毕业证如何办理
bopyb
 
Template xxxxxxxx ssssssssssss Sertifikat.pptx
Template xxxxxxxx ssssssssssss Sertifikat.pptxTemplate xxxxxxxx ssssssssssss Sertifikat.pptx
Template xxxxxxxx ssssssssssss Sertifikat.pptx
TeukuEriSyahputra
 
在线办理(英国UCA毕业证书)创意艺术大学毕业证在读证明一模一样
在线办理(英国UCA毕业证书)创意艺术大学毕业证在读证明一模一样在线办理(英国UCA毕业证书)创意艺术大学毕业证在读证明一模一样
在线办理(英国UCA毕业证书)创意艺术大学毕业证在读证明一模一样
v7oacc3l
 

Recently uploaded (20)

原版一比一多伦多大学毕业证(UofT毕业证书)如何办理
原版一比一多伦多大学毕业证(UofT毕业证书)如何办理原版一比一多伦多大学毕业证(UofT毕业证书)如何办理
原版一比一多伦多大学毕业证(UofT毕业证书)如何办理
 
UofT毕业证如何办理
UofT毕业证如何办理UofT毕业证如何办理
UofT毕业证如何办理
 
Build applications with generative AI on Google Cloud
Build applications with generative AI on Google CloudBuild applications with generative AI on Google Cloud
Build applications with generative AI on Google Cloud
 
一比一原版澳洲西澳大学毕业证(uwa毕业证书)如何办理
一比一原版澳洲西澳大学毕业证(uwa毕业证书)如何办理一比一原版澳洲西澳大学毕业证(uwa毕业证书)如何办理
一比一原版澳洲西澳大学毕业证(uwa毕业证书)如何办理
 
Experts live - Improving user adoption with AI
Experts live - Improving user adoption with AIExperts live - Improving user adoption with AI
Experts live - Improving user adoption with AI
 
A presentation that explain the Power BI Licensing
A presentation that explain the Power BI LicensingA presentation that explain the Power BI Licensing
A presentation that explain the Power BI Licensing
 
Open Source Contributions to Postgres: The Basics POSETTE 2024
Open Source Contributions to Postgres: The Basics POSETTE 2024Open Source Contributions to Postgres: The Basics POSETTE 2024
Open Source Contributions to Postgres: The Basics POSETTE 2024
 
原版制作(unimelb毕业证书)墨尔本大学毕业证Offer一模一样
原版制作(unimelb毕业证书)墨尔本大学毕业证Offer一模一样原版制作(unimelb毕业证书)墨尔本大学毕业证Offer一模一样
原版制作(unimelb毕业证书)墨尔本大学毕业证Offer一模一样
 
一比一原版(UCSB文凭证书)圣芭芭拉分校毕业证如何办理
一比一原版(UCSB文凭证书)圣芭芭拉分校毕业证如何办理一比一原版(UCSB文凭证书)圣芭芭拉分校毕业证如何办理
一比一原版(UCSB文凭证书)圣芭芭拉分校毕业证如何办理
 
Building a Quantum Computer Neutral Atom.pdf
Building a Quantum Computer Neutral Atom.pdfBuilding a Quantum Computer Neutral Atom.pdf
Building a Quantum Computer Neutral Atom.pdf
 
一比一原版(Sheffield毕业证书)谢菲尔德大学毕业证如何办理
一比一原版(Sheffield毕业证书)谢菲尔德大学毕业证如何办理一比一原版(Sheffield毕业证书)谢菲尔德大学毕业证如何办理
一比一原版(Sheffield毕业证书)谢菲尔德大学毕业证如何办理
 
[VCOSA] Monthly Report - Cotton & Yarn Statistics March 2024
[VCOSA] Monthly Report - Cotton & Yarn Statistics March 2024[VCOSA] Monthly Report - Cotton & Yarn Statistics March 2024
[VCOSA] Monthly Report - Cotton & Yarn Statistics March 2024
 
Jio cinema Retention & Engagement Strategy.pdf
Jio cinema Retention & Engagement Strategy.pdfJio cinema Retention & Engagement Strategy.pdf
Jio cinema Retention & Engagement Strategy.pdf
 
Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You...
Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You...Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You...
Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You...
 
一比一原版(harvard毕业证书)哈佛大学毕业证如何办理
一比一原版(harvard毕业证书)哈佛大学毕业证如何办理一比一原版(harvard毕业证书)哈佛大学毕业证如何办理
一比一原版(harvard毕业证书)哈佛大学毕业证如何办理
 
Palo Alto Cortex XDR presentation .......
Palo Alto Cortex XDR presentation .......Palo Alto Cortex XDR presentation .......
Palo Alto Cortex XDR presentation .......
 
4th Modern Marketing Reckoner by MMA Global India & Group M: 60+ experts on W...
4th Modern Marketing Reckoner by MMA Global India & Group M: 60+ experts on W...4th Modern Marketing Reckoner by MMA Global India & Group M: 60+ experts on W...
4th Modern Marketing Reckoner by MMA Global India & Group M: 60+ experts on W...
 
一比一原版(GWU,GW文凭证书)乔治·华盛顿大学毕业证如何办理
一比一原版(GWU,GW文凭证书)乔治·华盛顿大学毕业证如何办理一比一原版(GWU,GW文凭证书)乔治·华盛顿大学毕业证如何办理
一比一原版(GWU,GW文凭证书)乔治·华盛顿大学毕业证如何办理
 
Template xxxxxxxx ssssssssssss Sertifikat.pptx
Template xxxxxxxx ssssssssssss Sertifikat.pptxTemplate xxxxxxxx ssssssssssss Sertifikat.pptx
Template xxxxxxxx ssssssssssss Sertifikat.pptx
 
在线办理(英国UCA毕业证书)创意艺术大学毕业证在读证明一模一样
在线办理(英国UCA毕业证书)创意艺术大学毕业证在读证明一模一样在线办理(英国UCA毕业证书)创意艺术大学毕业证在读证明一模一样
在线办理(英国UCA毕业证书)创意艺术大学毕业证在读证明一模一样
 

Featured

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot
Marius Sescu
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
Expeed Software
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
Pixeldarts
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
ThinkNow
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
marketingartwork
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
Skeleton Technologies
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
Neil Kimberley
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
contently
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
Albert Qian
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
Kurio // The Social Media Age(ncy)
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
SpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Lily Ray
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
Rajiv Jayarajah, MAppComm, ACC
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
Christy Abraham Joy
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
Vit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
MindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
RachelPearson36
 

Featured (20)

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 

Ltv r addicts

  • 1. LA « LIFETIME VALUE » DANS LES JEUX MOBILES PAR FRANCOIS GUILLEM
  • 2. Lifetime value: sum of all past, present and future revenues generated by a player from from a game Not a real quantity that we can measure but an expectation: Given the available information today, we expect that this group of users will spend XXX € Super important to decide how much we are ready to spend in user acquisition LTV = SUM OF PAST, PRESENT AND FUTURE REVENUES GENERATED BY A USER
  • 3.
  • 4. REVENUE GENERATED BY A SINGLE USER
  • 6. How much does a player spend after t days ? Is he still playing ? Has he decided to buy? Yes What has he decided to buy? Yes Retention Rate D+t Daily Conversion Rate DARPPU 𝑺𝒑𝒆𝒏𝒅 𝒕 = 𝒆𝒙𝒑 −𝒕 𝒌 𝒍 × 𝑫𝑪𝑹 × 𝑫𝑨𝑹𝑷𝑷𝑼 𝒕
  • 7.
  • 8. THE WEIBULL DISTRIBUTION Appears when many random events may kill/break/inactivate something 𝑷𝒓𝒐𝒃𝒂𝒃𝒊𝒍𝒊𝒕𝒚 𝒔𝒕𝒊𝒍𝒍 𝒂𝒄𝒕𝒊𝒗𝒆 𝒂𝒇𝒕𝒆𝒓 𝒕 𝒅𝒂𝒚𝒔 = 𝐞𝐱𝐩 − 𝒕 𝒌 𝒍
  • 10. Deux paramètres pour la loi de Weibull Un paramètre d’ajustement pour le premier jour Un paramètre d’échelle par cohorte Obtenu par minimisation de coût Déduit à partir des paramètres précédents
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16. GITLAB SERVEUR AWS AVEC R ORDONANCEUR (AIRFLOW) PREDICTIONS PAR JOUEUR BASE DE DONNEES (REDSHIFT) PACKAGE UBIMOBILE ANALYSE AD HOC OBJET « ltv_estimate »git push git push Dépoiement continu (aws code deploy) Job quotidien