Louis calhoun proudly presents the
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With one click of a promotional mobile app and a $1 donation, users can enter to remodel their home and participate in a community revitalization project. Social media sites like Facebook, as well as YouTube and Twitter, will spread awareness of the "One Click Away" campaign to expand its reach. Google AdWords can also boost traffic and sales by placing ads in search results. The "One Click Away" sweepstakes is a proposed way for Home Depot to expand into new markets using a mobile app and social media promotions.
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Louis calhoun proudly presents the
- 1. You’re only “One Click Away” from changing your life and community. Download the app today to find out more!
- 2. With one click of our promotional mobile app and a donation of $1 you may enter for a chance to remodel your home as well as participate in a community revitalization!
- 3. Social Media sites such as Facebook will play a key role in getting out awareness of the “One Click Away” promotional campaign.
- 4. We also plan on developing Youtube vlogs and Twitter hashtag trending in order to expand the reach as well as boost visibility.
- 7. Google Ad words adds an interesting dynamic as it allows for advertisements next to Google search results boosting traffic and sales.
- 10. In conclusion, I would like to say that this completes my final presentation for Home Depot. I feel that the “One Click Away” sweepstakes is a great way for Hope Depot to expand thair business into the new generation. Thank You.
Editor's Notes
- With this promotional we will encourage all mobile users to download the Home Depot app so they will be able to click on the promotion and receive further details. I want to draw them in without giving away too much.
- In being our promotional tool, we must expound on the benefits of this sweepstakes and appeal first to existing customers by convincing them that by donating one dollar this will be the chance to remodel their homes as well as improve a community.
- Through sites like Facebook we will drive visitors to the mobile app by fully explaining in detail the importance that this sweepstakes will play not only in the community but in their own personal lives. We will gain an emotional response with visitors compelled to contribute. “It’s a mere dollar with the potential to create so much change”, will be a slogan used on the Facebook page developed for the campaign. The page will stress how important it is for mobile users to download the app.
- These methods are extremely valuable as they will be able to show actual participants in action from previously sponsored community events as well as attract new customers who will participate in the sweepstakes initially for the sole chance of winning but who can now potentially be converted to new customers when privy to the benefits of shopping at Home Depot.
- This is what I call a “technological grassroots campaign”. The funding will be used sparingly on television time as we are focusing on advertising through platforms that will stimulate word of mouth and seem more personable. We can also pay individuals to monitor and create social media content for us.One million dollars seems sufficient.
- When it pertains to customer buying habits they usually like to shop with the most trusted, recommended, and most importantly the most recognized brand. When searching for any content related to what we do at Home Depot we want to be first on everybody’s list. We will do that through the optimization of keywords.
- By using the keyword tool we basically have mathematical tools that will show performance estimates for specific keywords as well give ideas for ads and estimate budgets. We will use this to get high quality scores with our ads that will exceed expected add extensions.
- Home Depot has its own blog called the Apron blog but we not only plan on using this blog to do our bidding. Blogs from opinion leaders do-it-yourselfers such as diynetwork.com and uglyducklinghouse.com will prove valuable in garnering the needed attention and optimism.
- We will aim to drive customers, old and new, to the mobile device app with the fervor of an individual who is not only inspired to create change in their own personal home furnishings but as someone who has the opportunity to change the landscape of a community through rebuilding and urban farming. The mere donation of a dollar will be to contribute the acutal revitalization of an urban park or field and Home depot will match the amount of money donated to the public so its really a “win/win” for the community, the individual who gets the grand prize and the company who will have received all of this great publicity and coverage.
- This presentation is a strategy that has been developed to enhance Home Depot’s social media relevance and create a buzz around the company to boost customer awareness of the company.