This document discusses marketing principles and strategies used by Swatch watches. It covers Swatch's history of bankruptcy in the 1980s due to a focus on production over customers. Swatch redesigned its watches to be thinner, cheaper to produce, and offered in diverse styles and colors. Its marketing mix included $40 watches promoted through unique advertising. Swatch targeted teens and young adults with reliable, stylish watches at a lower price point than competitors, positioning itself for success.
Swatch is a brand of affordable, colorful plastic watches known for fun, youthful designs. The document discusses Swatch's target audience of trendy young adults and proposes a marketing campaign featuring TV commercials and print ads. The TV ads would showcase Swatch's versatility in allowing users to reinvent and evolve their style daily. The print ads would feature interactive in-store kiosks letting customers design their own looks for a chance to be featured in future Swatch ads and win prizes.
This document discusses marketing principles and strategies used by Swatch watches. It covers Swatch's history of bankruptcy in the 1980s due to a focus on production over customers. Swatch redesigned its watches to be thinner, cheaper to produce, and offered in diverse styles and colors. Its marketing mix included $40 watches promoted through unique advertising. Swatch targeted teens and young adults with reliable, stylish watches at a lower price point than competitors, positioning itself for success.
Swatch is a brand of affordable, colorful plastic watches known for fun, youthful designs. The document discusses Swatch's target audience of trendy young adults and proposes a marketing campaign featuring TV commercials and print ads. The TV ads would showcase Swatch's versatility in allowing users to reinvent and evolve their style daily. The print ads would feature interactive in-store kiosks letting customers design their own looks for a chance to be featured in future Swatch ads and win prizes.
2. παρουςία ςε 120 χώρεσ
Η επιχείρηςη προφανώσ και
διατηρεί πολλουσ ιςτοχώρουσ
Καινοτομεί και να προςφέρει ςε
όςο το δυνατόν περιςςότερουσ
καταναλωτέσ
3. Ο επιςκέπτησ εκεί μπορεί να μαθεί για όλα τα προΰόντα τησ L’oreal.
πιο ευχρηςτη και πιο απλή
«Μυςτικά από ειδικούσ»
Μια έξτρα υπηρεςία που δίνει τη δυνατότητα ςτουσ πελάτεσ να μείνουν
περιςςότερη ώρα ςτον ιςτόχωρο.
4. Target group Γυναίκεσ 15 – 65
ετών
Ενδιαφέρονται για την
εξωτερική τουσ εμφάνιςησ
Καταναλώνουν χρήματα και
χρόνο για την αναζήτηςη των
κατάλληλων προΰόντων
5.
6. Divs
Images
Αποχρώςεισ από διάφορα προΰόντα
Χρυςό – μαυρο
extra υπηρεςίεσ «υμβουλέσ»