This document discusses how online video provides endless opportunities for storytelling, sharing, and extending brand exposure through social media integration. It notes that online video allows companies to reach consumers across devices and provides a blank canvas, but there is a need for standard metrics to measure performance.
20121009 Allons State of the Battalion Brief215FAR_Allons
The document provides an overview of an upcoming battalion training event at the National Training Center at Fort Irwin, California in September and October 2012. It includes an agenda for a pre-deployment briefing, the battalion training calendar, information on Family Readiness Groups and support services, and the battalion's reception plan for soldiers returning from the training event. The training will involve situational training exercises, live-fire exercises, and a force-on-force exercise to prepare the battalion for an upcoming deployment.
This document summarizes key statistics about online video from a January 2010 presentation. It notes that 89 million people in the US watch 1.2 billion videos daily. From 2006-2010, the number of videos watched increased 600% while ad spending increased 344%. Long-form content is also rising, with a 162% increase in viewing time. 16.4% of online videos are ads, compared to 20-30% of viewing time for TV being ads. The document discusses opportunities to better monetize online video to levels closer to TV and conditioning viewers to fewer ads online. It also notes the social sharing of online video content.
The document discusses successful social video campaigns and how to measure their impact on brands. It provides examples of Old Spice and Evian campaigns that employed best practices like memorable creative content, audience participation, extending the campaign, and surge media. These practices helped Old Spice capture 75% of the male grooming category and Evian gain views through memorable content and extensions. The document advocates for using Share of Choice metric to measure true brand performance compared to competitors in the social video space.
Choose the right ice-breaker for your group considering the size of the group, how well they already know each other, and what you are comfortable leading.
The document discusses how consumer behavior around media consumption is changing, with many people moving to streaming content on demand through various devices and avoiding traditional live television with advertisements. It identifies three key groups - "Opt Outs" who have cut the cord and watch no live TV, "On Demanders" who supplement live TV with streaming, and the "Rest of the Internet" for comparison. It finds that these new groups are younger, wealthier consumers who value convenience and control over their viewing experience, and have less tolerance for advertisements. The document advocates for rethinking advertising strategies to better engage these audiences on their own terms.
The document summarizes key differences in how men and women consume online video content based on a survey conducted by AtomicOnline. It finds that women find informative articles more valuable than men and prefer additional features on videos like recipes. Men value humorous videos more and are willing to watch longer videos. The document provides recommendations for marketers on how to engage different genders, such as providing advice for women and entertainment for men, using humor to engage men and emotional stories for women. It also suggests the right environments for each, such as women preferring landing pages and men liking video playlists.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
20121009 Allons State of the Battalion Brief215FAR_Allons
The document provides an overview of an upcoming battalion training event at the National Training Center at Fort Irwin, California in September and October 2012. It includes an agenda for a pre-deployment briefing, the battalion training calendar, information on Family Readiness Groups and support services, and the battalion's reception plan for soldiers returning from the training event. The training will involve situational training exercises, live-fire exercises, and a force-on-force exercise to prepare the battalion for an upcoming deployment.
This document summarizes key statistics about online video from a January 2010 presentation. It notes that 89 million people in the US watch 1.2 billion videos daily. From 2006-2010, the number of videos watched increased 600% while ad spending increased 344%. Long-form content is also rising, with a 162% increase in viewing time. 16.4% of online videos are ads, compared to 20-30% of viewing time for TV being ads. The document discusses opportunities to better monetize online video to levels closer to TV and conditioning viewers to fewer ads online. It also notes the social sharing of online video content.
The document discusses successful social video campaigns and how to measure their impact on brands. It provides examples of Old Spice and Evian campaigns that employed best practices like memorable creative content, audience participation, extending the campaign, and surge media. These practices helped Old Spice capture 75% of the male grooming category and Evian gain views through memorable content and extensions. The document advocates for using Share of Choice metric to measure true brand performance compared to competitors in the social video space.
Choose the right ice-breaker for your group considering the size of the group, how well they already know each other, and what you are comfortable leading.
The document discusses how consumer behavior around media consumption is changing, with many people moving to streaming content on demand through various devices and avoiding traditional live television with advertisements. It identifies three key groups - "Opt Outs" who have cut the cord and watch no live TV, "On Demanders" who supplement live TV with streaming, and the "Rest of the Internet" for comparison. It finds that these new groups are younger, wealthier consumers who value convenience and control over their viewing experience, and have less tolerance for advertisements. The document advocates for rethinking advertising strategies to better engage these audiences on their own terms.
The document summarizes key differences in how men and women consume online video content based on a survey conducted by AtomicOnline. It finds that women find informative articles more valuable than men and prefer additional features on videos like recipes. Men value humorous videos more and are willing to watch longer videos. The document provides recommendations for marketers on how to engage different genders, such as providing advice for women and entertainment for men, using humor to engage men and emotional stories for women. It also suggests the right environments for each, such as women preferring landing pages and men liking video playlists.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
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Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
4. sto·ry·tell·ing [stawr-ee-tel-ing, stohr-] -noun the conveying of events in words, images and sounds shared by culture, often as a means of entertainment, cultural preservation, and education
Thank you X. Good morning everyone! Thank you for having me here. I’m so glad to spend the time with you today to talk about on-line video. As I reviewed case studies for the presentation today, it was immediately apparent that we don’t have “just one way” we are implementing on-line video in our communication plans. Just as we develop unique packages to meet consumer needs and occasions – from the mini-sleek can and 8 oz. glass bottle to the fountain beverage and 2-liter, we also customize our approach to using online video to deliver unique experiences with our brands in the right occasion, on the right platform with the most relevant content.
For a media professional, the world of online video is unique. While it delivers the sight, sound and motion of television advertising and uses similar content, it brings new complexities into the mix. The ad lengths, placements, and formats are extensive – with the industry still feeling its way for what works. The technology and players supporting online video are complicated and changing every day. No one ever had to think about caching and load times in the TV-centric world. And from a metrics standpoint, many marketing mix models fail to recognize the unique contribution of online video so proving out the investment is challenging. Does it behave like TV or like digital? Plus, there’s this thing called the e-GRP…The use of online video for the Coca Cola Company has played an increasingly larger role across many of our digital advertising efforts over the last several months. When asked to come and speak at today’s OMMA Video Conference, while I was looking over the variety of Brand campaign’s that used online video, what struck me as incredibly interesting, was the fact that online video was used in so many different capacities.
As a marketer, we recognize with this uncertainty comes a huge opportunity to explore new ways to connect with our consumers. As an avid reader of Video Insider (thank you MediaPost), we know consumption of online video continues to grow at a rapid rate. And it’s not because consumers say “I’m going to go consume online video now.” It’s just a part of their on-going experience with content and hopefully, our brands. For Coca-Cola brands, we use online video as a way to bring value to these experiences, and ultimately, achieve our brand goals and objectives. But just as the trends suggest, the use of online video for The Coca Cola Company has played an increasingly larger role across many of our digital advertising efforts over the last several months. From video syndication, to product placement, to live streaming, to user generated content, online video has shown up in our plans in very unique ways that deliver upon different communication goals, audience segments, and brand objectives. Today, I am going to give you a preview into how Coca-Cola thinks about online video, as well as share some specific campaign examples that successfully addressed the needs for each of the Brand’s core objectives.But, before we start, it’s important to ground you in our approach to advertising – The Art of Storytelling.
Storytelling has been at the heart of the Coca-Cola Company’s approach to consumer advertising for over a century. If you look at the definition of Storytelling, you can see why Online Video would play such a large role in the way we communicate to consumers online. According to Wikipedia, Storytelling is defined as “the conveying of events in words, images and sounds shared by culture often as a means of entertainment, cultural preservation, and education.” As a Company that will be celebrating it’s 125th anniversary year in 2011, our Brands have always strived to be much more than a product – we desire to be a Brand that connects deeply with a consumers’ lifestyle on an emotional level through entertainment and cultural relevancy. It’s about selling an experience versus pushing product and online video provides us with the dynamic platform to bring these experiences to life for our brands and consumers.
The first case study I’d like to share with you was part of our global Open Happiness campaign – called the Happiness Machine. The idea was simple, create a piece of online content that would surprise, entertain and connect with consumers globally, and be scalable for markets around the world to emulate and build upon. …But the little film took on a life of its own, starting with 2.8 million online views, then reaching out, touched more than 200 Million people globally (to date), receiving industry recognition and acclaim . Let’s roll the film.(Click image of video to play. Will link out to YouTube: http://www.youtube.com/watch?v=lqT_dPApj9U&feature=player_popout)Awards to date included:- Gold Clio Award (interactive Category) - American Interactive Marketing Association (AiMA) Gold Award- Gold MIXX award, IAB (Interactive Advertising Bureau)- Gold Telly Award - People's Choice Category- Cannes Finalist in Interactive Film Category Ad Age - Small Agency, Campaign of the YearThe “Where Will Happiness Strike Next?” Theme has beenreplicated in10+ markets around the world. This is an example of long-form content developed and syndicated through available channels, then reapplied to markets around the world.
We view online video as an outstanding tool to bring our stories to the forefront. With the rapid growth of online video consumption, we have been able to take what we have done in TV advertising for the last 60+ years and up the ante…the beauty of online video is the fact that it isn’t just a push message anymore, its an opportunity to interact directly with your consumer audiences and – taking it even further thanks to social media – even allow consumers to be a contributor to the Brands’ overall storyline. So the benefit we see of online video at the Coca-Cola Company is it ability to be an interactivestorytelling tool. For most of our campaigns with online video – our approach takes us beyond Pre-Roll and Video Syndication - and into more sophisticated uses that can amplify a Brand message or inspire a user interaction.
The next case study is for Sprite – called Jerk AllStars. Sprite developed a 14-episode video series on MySpace tapping into the cutting-edge new dance trend happening on the west coast called Jerkin’. The goal of the campaign was to create a reality competition series called the Jerk AllStars, which was in search for the next best Jerkin’ crew in America. As an original content series developed in partnership with MySpace, Sprite had deep integration into the show. The brand leveraged the audience reach of MySpace, along with Sprite owned assets to gain momentum of the web series. A rich social experience was wrapped around the program, inviting users to engage with the reality series, as well as upload their personal videos to enter in to be the next Jerk AllStars Crew. Here’s one of the episodes from the program:(Click image to play – should play directly in ppt.)File name: Sprite_FINAL.wmv
The Sprite JerkAllStars example is a good depiction on how we use online video as a way to express a Brand’s personality and invite users into a branded experience. The idea of leveraging co-creation of content through social media and video is a huge opportunity for us to connect deeply with consumers and foster conversations. The opportunity to crowd-source the video content from online users led to a significant amount of content to support the overall program. Additionally, the program was deemed a tremendous success by both Sprite and MySpace, beating previous MySpace benchmarks. This campaign reported 4x more average view per video and 5x times more friends than then any other original Myspace programs. The campaign continues to see more friends joining the competition, with nearly 1.5MM friends to date!
In this example, Vitaminwater used video as a way to entertain audiences through professionally produced, branded content. Vitaminwater leveraged their sport celebrities - Adrian Peterson, Shaq and Kobe Bryant - along with famed film actor Gary Busey to create a 2 min film called “time to collect.” Busey appears as Norman Tugwater, a loose cannon fantasy sports attorney who defends Professional athletes' entitlements to a cut from Fantasy Football team owners. The 2 minute video went viral - spreading like rapid fire on sports blogs and pop culture blogs alike. Let’s take a look at the video:(Click image to play – should play directly in ppt.)File name: Tugwater_FINAL.wmv
In the first week of the release of this video, it became the fourth most shared video according to zocialtv. The video posted on sites such as ESPN, Digg, PerezHilton, AOL Fanhouse, NYmag, WSJ and many other key, trusted sites. Significant sharing of the video within the social sphere across YouTube, MySpace, Facebook, and Twitter further extended the exposure of this video. Overall, Vitaminwater saw great value from this campaign, being able to piggy-back on the value of using an actor, sports athletes, as well as the high-brow irony of an actual Fantasy Sports Lawyer drove a high value exchange between the Consumer and the Brand. On the Consumer side it was piece of content that provided free entertainment value; while on the Brand side it generated a massive amount of positive buzz and earned media value that appealed to all types of users across a wide set of media outlets. ESPN ultimately picked up the 2 minute video for its broadcast during the Fantasy League draft weekend which had incredible value to the brand.
Making the Coca-Cola brand an essential part of the 2010 World Cup celebration was the primary objective of the next example. As the official FIFA sponsor globally, Coca-Cola Classic seized the opportunity to connect with the growing US Hispanic market to grow consumption by immersing the Brand deeply into the DNA of this audience primary passion…Soccer. The campaign connected two major media brands, Univision and YouTube. The partnership with Univision included an exclusive category package across the properties on-line and on-air assets, including: In-game integration of all 64 live matches, as well as inauguration concert, all streamed LIVE – in real time – online. Our media drive consumers to YouTube, where they were invited to join the “Longest World Cup Celebration” across the globe by uploading a video showcasing how they celebrate the World Cup and their country for a chance to win significant prizes, including 7 trips for two to South Africa to attend the final match, free MP3 download of the global hit song “Wave your flag” and 3 flat screen TVs with BluRay for an enhanced in home World Cup viewing experience. To make the video upload easy, Coke provided consumers with a video application allowing users to customize their very own celebration video. Here’s the sizzle reel of the 2010 World Cup (Click image to play. Will link out to YouTube:http://www.youtube.com/watch_popup?v=6TujKRcXsiQ&vq=large)
Overall, the 2010 World Cup was the most viewed tournament ever for both Univision and Coca-Cola. Seen by over 200 million viewers, Coke Classic reported a double digit increase in sales growth among the US Hispanic market during the May-June time period, during the heart of the World Cup timeframe.
And finally, another example of custom produced video content for the Vitaminwater brand, but this time, we leveraged a partnership with Vevo to help produce original programming. Named the Vitaminwater “Go Shows”, we created a dedicated web series of custom flash mob 5-song concerts, put on around the country using popular music artists, including Nas, Florence & the Machine, Hey Monday, Nelly, and Neon Trees. Leading up to each concert of the series, Vevo utilized the artists, Vitaminwater and Vevo ‘s social channels across Facebook and Twitter communities, blogs and PR Outreach to initiate promotion of these flash concerts within the collective fanbases. The videos had seamless product integration, with real-world samples for the attendees while they enjoyed the flash mob concerts; as well as artist endorsement of Vitaminwater during their interviews and concert performance. Let’s see one of the Go Shows with the group, Hey Monday. (Click image to play – should play in directly in ppt.)File name: GoShow_FINAL.wmv
Overall, these custom flash mob concerts drove significant positive buzz and attention to the Vitaminwater brand among Music enthusiasts. The campaign positively drove new members to the Vitaminwaterfacebook community, fostering an on-going relationship among its fanbase.
Looking ahead As you can see from these examples, the Coca-Cola Company certainly does not have a one size fits all approach to online video use. Despite their differences in approach, what I hope you can glean from the examples is how online video can significantly amplify a Brand message through interactive storytelling. The tool is a unique opportunity for Brand marketers looking to effectively bring a core creative concept to life, convey emotion, depict a brand personality and invite consumers to participate and share in the Brand experience – all rolled up in one nice format.
And most importantly, we need to closely monitor changes in consumer behavior and adoption of online video to ensure we’re continuing to meet their needs.
It is important to put the consumer first in this “On Demand” world by being a part of the consumer journey and how they are consuming video. They don’t see it as “TV, Online, or Mobile” channels, young audiences see it as “Video”. And they don’t care where they view it, as long as it is relevant to them. It is impetrative that Brand Marketers develop content that is “device agnostic” that engage consumers no matter what platform – when they want it, where they want it and how they want it.
It is also important that Marketers move beyond the pre roll. Unlock the potential of online video to be a blank canvas and tell your brand story in a unique and customized way. Online video gets us out of the confined time restriction of a :15, :30, or :60 that TV brings and opens up a whole new world to be creative Brand marketers again!
And finally, we also need to continue to push as an industry to develop more standardization in metrics for online video campaigns. Developing industry benchmarks and sharing best practices will only help us evolve the online creative formats and sizes. Getting beyond traditional display banners and pre-roll units will only be a win-win situation for both Consumer and Brand; but, without more rigor around the metrics, it will be hard to justify the premium prices of online video, as well as the ROI contribution of this tool.
To close my section, I thought I would share some of the common elements the Coca-Cola Company has seen over the last several campaign’s that we feel have made our online video efforts successful. When you bubble it down to five bullets, the thoughts aren’t completely new, but are good best practices for you to consider for your future campaigns: Understand how your audience consume online video – lean forward or participatory Make it EntertainingLeverage the Power of the People for ContentMake it Searchable and Shareable!Syndicate...to scale audience reach