This document provides an overview of startups in London, England. It discusses key areas like the creative economy, Silicon Roundabout which is home to over 1000 tech companies, seed funding options from accelerators, the importance of building a strong team beyond just a good idea, focusing on product-market fit, applying lean startup principles, and how corporate startups are evolving. Tips are provided on how to get started in the London startup scene such as creating a GitHub profile, renting a desk at a coworking space, attending meetups and events, and following trendsetters.