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A KO S O M S A P O H Á D A L
SO SVOJÍM
MNOŽINA BULLSHITOV
WTF?!
Čo je pravda    Čo tiež funguje      A tiež opak



 1 – 2 minúty     Nad 20 minút    Aj 10 sekúnd je veľa




  Ideamaker       Focus group       Crowdsourcing




 Tr ojaktovka     Minimalizmus       Antištrúktúra
MUSÍ ZA TÝM
BYŤ VYŠŠÍ
P R I N C Í P, N I E ?
TA K S A P O PA S U J T E S T Ý M T O :

       •    F U N G U J E (S KO R O) V Š E T KO. Z Á R O V E Ň
       •    PA R A D O X T U N I E J E V Ý N I M K A , A L E N O R M A
       •    A N I E J E TO N U T N E T Ý M , Ž E V I E M E M Á LO
5
                                                 Biologická
1    Psycho-
                                                    terapia
    dynamická
                       2
     terapia               Kognitívno-
                           behaviorálna
                             terapia


     3
         Humanistická                     4

         a existenciálna                  Systémová

             terapia                          terapia
5
                                                 Biologická
1    Psycho-
                                                    terapia
    dynamická
                       2
     terapia               Kognitívno-
                           behaviorálna
                             terapia


     3
         Humanistická                     4

         a existenciálna                  Systémová

             terapia                          terapia
Očuj, mozog, ako funguješ?


         Viem, ale nepoviem... :P


Nebuď debil :((((




                    Hello Kitty veľryba
NIE SME SI VEDOMÍ SVOJICH
VLASTNÝCH PROCESOV
DETEKTÍV ŠIFRA
Z A Č Í N A PÁT R A N I E
Čo spôsobuje rakovinu
(podľa Daily Mail):
  •   Prechladnutie
  •   Víno
  •   Deodorant
  •   Čipsy
  •   Vitamín E
  •   Klobásy
  •   Slané polievky
  •   Ústna voda
  •   Špirála
  •   Čokoláda
  •   Červené mäso
  •   Facebook
  •   Orálny sex
  •   ... hocičo iné
MNOŽINA PEKNÝCH ZDROJOV
3 VECI:
Č I A S T KO V É I N F O / N Á S T R OJ E / M I N D S E T
1
Č I A S T KOV É I N F O   / NÁSTROJE / MINDSET
S V E T N I E J E T A K Ý,
A KO H O V N Í M A M E
I S TO V E I T E , Ž E P R I S O L ÁV C H N E L Á E Z Ž Í
NA PROADÍ PÍMSEN, SAČTÍ ABY PVRÉ A PSOELNDÉ
B L O O R V O A K N É , A T X E T A J TA K V T E I E P E Č R Í TAŤ.
                  ALE ČO TO ZANMNEÁ?!
I S TO V E I T E , Ž E P R I S O L ÁV C H N E L Á E Z Ž Í
   NA PROADÍ PÍMSEN, SAČTÍ ABY PVRÉ A PSOELNDÉ
    B L O O R V O A K N É , A T X E T A J TA K V T E I E P E Č R Í TAŤ.
                        ALE ČO TO ZANMNEÁ?!

       1.                             2.                            3.
Mozog vie, že to               Pozná typickú               Vie dĺžku slova a
má dávať zmysel          syntax vety a gramatiku       vyskytujúce sa písmená
I S TO V E I T E , Ž E P R I S O L ÁV C H N E L Á E Z Ž Í
   NA PROADÍ PÍMSEN, SAČTÍ ABY PVRÉ A PSOELNDÉ
    B L O O R V O A K N É , A T X E T A J TA K V T E I E P E Č R Í TAŤ.
                        ALE ČO TO ZANMNEÁ?!

       1.                             2.                            3.
Mozog vie, že to               Pozná typickú               Vie dĺžku slova a
má dávať zmysel          syntax vety a gramatiku       vyskytujúce sa písmená




                Chceš aby ti rozumeli? Kontext je PODSTATNÝ
2
ČIASTKOVÉ INFO /   NÁSTROJE   / MINDSET
( A K B U D E T E D ÁTA D OS Ť D L H O M U ČI Ť,
        NAKONIEC SA PRIZNAJÚ)
scr.bi/skreslenia
3
ČIASTKOVÉ INFO / NÁSTROJE /   MINDSET
MOZOG POTREBUJE ZMYSEL.
H Ľ A D Á H O A J TA M , K D E N I E J E
P O V E D AŤ „ N E V I E M “ N I E J E H A N B A .
H A N B A J E N E H Ľ A D AŤ
LEPŠIE ODPOVEDE
SLUŠNÝ MOZOG BY MAL
Č Í TAŤ
AMEN
@mirosifra
Ako som sa pohádal so svojim mozgom

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Ako som sa pohádal so svojim mozgom

  • 1. A KO S O M S A P O H Á D A L SO SVOJÍM
  • 2.
  • 3.
  • 6.
  • 7.
  • 8. Čo je pravda Čo tiež funguje A tiež opak 1 – 2 minúty Nad 20 minút Aj 10 sekúnd je veľa Ideamaker Focus group Crowdsourcing Tr ojaktovka Minimalizmus Antištrúktúra
  • 9. MUSÍ ZA TÝM BYŤ VYŠŠÍ P R I N C Í P, N I E ?
  • 10. TA K S A P O PA S U J T E S T Ý M T O : • F U N G U J E (S KO R O) V Š E T KO. Z Á R O V E Ň • PA R A D O X T U N I E J E V Ý N I M K A , A L E N O R M A • A N I E J E TO N U T N E T Ý M , Ž E V I E M E M Á LO
  • 11. 5 Biologická 1 Psycho- terapia dynamická 2 terapia Kognitívno- behaviorálna terapia 3 Humanistická 4 a existenciálna Systémová terapia terapia
  • 12. 5 Biologická 1 Psycho- terapia dynamická 2 terapia Kognitívno- behaviorálna terapia 3 Humanistická 4 a existenciálna Systémová terapia terapia
  • 13.
  • 14. Očuj, mozog, ako funguješ? Viem, ale nepoviem... :P Nebuď debil :(((( Hello Kitty veľryba
  • 15. NIE SME SI VEDOMÍ SVOJICH VLASTNÝCH PROCESOV
  • 16. DETEKTÍV ŠIFRA Z A Č Í N A PÁT R A N I E
  • 17. Čo spôsobuje rakovinu (podľa Daily Mail): • Prechladnutie • Víno • Deodorant • Čipsy • Vitamín E • Klobásy • Slané polievky • Ústna voda • Špirála • Čokoláda • Červené mäso • Facebook • Orálny sex • ... hocičo iné
  • 18.
  • 20.
  • 21.
  • 22. 3 VECI: Č I A S T KO V É I N F O / N Á S T R OJ E / M I N D S E T
  • 23. 1 Č I A S T KOV É I N F O / NÁSTROJE / MINDSET
  • 24. S V E T N I E J E T A K Ý, A KO H O V N Í M A M E
  • 25.
  • 26. I S TO V E I T E , Ž E P R I S O L ÁV C H N E L Á E Z Ž Í NA PROADÍ PÍMSEN, SAČTÍ ABY PVRÉ A PSOELNDÉ B L O O R V O A K N É , A T X E T A J TA K V T E I E P E Č R Í TAŤ. ALE ČO TO ZANMNEÁ?!
  • 27. I S TO V E I T E , Ž E P R I S O L ÁV C H N E L Á E Z Ž Í NA PROADÍ PÍMSEN, SAČTÍ ABY PVRÉ A PSOELNDÉ B L O O R V O A K N É , A T X E T A J TA K V T E I E P E Č R Í TAŤ. ALE ČO TO ZANMNEÁ?! 1. 2. 3. Mozog vie, že to Pozná typickú Vie dĺžku slova a má dávať zmysel syntax vety a gramatiku vyskytujúce sa písmená
  • 28. I S TO V E I T E , Ž E P R I S O L ÁV C H N E L Á E Z Ž Í NA PROADÍ PÍMSEN, SAČTÍ ABY PVRÉ A PSOELNDÉ B L O O R V O A K N É , A T X E T A J TA K V T E I E P E Č R Í TAŤ. ALE ČO TO ZANMNEÁ?! 1. 2. 3. Mozog vie, že to Pozná typickú Vie dĺžku slova a má dávať zmysel syntax vety a gramatiku vyskytujúce sa písmená Chceš aby ti rozumeli? Kontext je PODSTATNÝ
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34. 2 ČIASTKOVÉ INFO / NÁSTROJE / MINDSET
  • 35.
  • 36.
  • 37.
  • 38. ( A K B U D E T E D ÁTA D OS Ť D L H O M U ČI Ť, NAKONIEC SA PRIZNAJÚ)
  • 39.
  • 41. 3 ČIASTKOVÉ INFO / NÁSTROJE / MINDSET
  • 42. MOZOG POTREBUJE ZMYSEL. H Ľ A D Á H O A J TA M , K D E N I E J E
  • 43. P O V E D AŤ „ N E V I E M “ N I E J E H A N B A . H A N B A J E N E H Ľ A D AŤ LEPŠIE ODPOVEDE
  • 44. SLUŠNÝ MOZOG BY MAL Č Í TAŤ

Editor's Notes

  1. In their case study, "Crowdsourcing: Leveraging Innovation through Online Idea Competitions," Schweitzer, Buchinger, Gassmann, and Obrist address the business question: is crowdsourcing better than traditional focus groups for generating ideas? They compare the results of side-by-side experiments using focus groups and crowdsourcing to solve the same problem. The results, though only indicative at this point, are provocative. Crowdsourcing methods led to more ideas, more truly new ideas, more implementable ideas, and at a lower cost per idea. This might reflect the paradoxical view that to serve customers better, you should interact with non-customers.