How logos have changed, then and now.

1. Logos (

2. Then and Now

3. What are logos?
Logos are a type of a symbol to represent
the identity of the companies.

5. Why are logos so important?
Because we can remember pictures easier
than text, so logos become the brand
identities.

6. Do you believe?
Let’s find out

7. What we call ‘brand identity’

8. I’ll give you 0.01 second to tell me
what the companies they are.

9. Ready?

10. GO!

12. HYUNDAI

14. Har¡y
Pot¤e¥

15. NIKON

17. CADILLAC

18. Wasn’t it too hard, right?

19. We can recognise shapes rather than text

20. What if a company changes its logo?

21. Will you recognise them?

22. PayPal
Old 2014

23. VISA
Old 2014

24. Facebook
Old 2013

25. Apple
1976 (Prototype) 1999 -

26. Bing
Old 2013

27. Google
Old 2013

28. Google
2013 2014

29. Did you see some changes?

30. Did you notice something?

31. LOL

32. Why don’t they change their logos differently?

33. Because…
We have remembered the previous one.
It takes time to remember the different one.

34. If…
Would you install it?

36. LOL

37. Logo swops

40. If so, we won’t remember them, will we?

41. That’s it

42. Questions?

43. All of images are used for educational purposes.
All of images are the property of the companies.

44. Sources
The Brand Colour Swap — Paula Rúpolo | http://www.printsome.com/blog/2013/the-brand-
colour-swap-graphic-design
Logos are from Wikimedia Commons
Logos are from Business Insider:
http://www.businessinsider.com/2014-logo-changes-olive-garden-2014-5
http://www.businessinsider.com/best-corporate-logo-changes-of-2013-2013-12
Questions | Derek Bridges | https://flic.kr/p/5DeuzB | CC: BY
McDonald's | _Skynet | https://flic.kr/p/6CWXFT | CC: BY-NC-ND
Joi Ito | Steve Jobs and Bill Gates | https://flic.kr/p/NbX3t | CC: BY
Blue screen of Death | Public Domain

45. Logos (