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Design History Lecture 2023
The document discusses the history of chocolate, from its origins in Mesoamerica to its popularity in Europe. It details how the Maya and Aztecs cultivated the cocoa bean and used it in drinks. The Spanish conquest brought cocoa and chocolate drinks to Europe, where they became a trend among the elite before mass production made chocolate accessible to the public. The document provides context on chocolate's transition from a luxury good to a global commodity.
CH 5 | Defining Strategic Approaches
This document discusses strategic approaches for advertising, including being product-oriented or consumer-oriented. It defines key strategic concepts like unique selling proposition, positioning, brand image, and lifestyle. The main strategic approaches are product-oriented, which focuses on product features, benefits, and uniqueness, and consumer-oriented, which focuses on brand image, desired lifestyles, and attitudes. The document emphasizes examining the product, competition, consumer behavior, and target markets to develop an effective advertising strategy.
ETEC 6993 | Lesson Plan: Using Future Technology
This lesson plan introduces students to the basic visual design principles of contrast, alignment, repetition, and proximity (CARP). Students will learn about CARP through a video lecture and readings. They will complete self-assessments to test their understanding. Students will then apply CARP in two activities - evaluating designs and creating their own design. The instructor will use an artificial intelligence tool called the Creative Design Inspector to objectively assess student work and provide feedback.
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The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Client strategy book - example 1
This document provides a client strategy book for Wood Stone Craft Pizza, a pizza restaurant with two locations in Fayetteville, Arkansas. The objective of the book is to provide unique and thoughtful advertising tactics to increase Wood Stone's efforts. The book includes an introduction to Wood Stone, research on the client, customer personas and buying habits, a SWOT analysis, strategic advertising approaches including generic claims, product features, unique selling propositions, positioning, brand image and lifestyle advertising. The overall goal is to raise Wood Stone's profile and customer base through targeted advertising strategies.
Recommended
Design History Lecture 2023
The document discusses the history of chocolate, from its origins in Mesoamerica to its popularity in Europe. It details how the Maya and Aztecs cultivated the cocoa bean and used it in drinks. The Spanish conquest brought cocoa and chocolate drinks to Europe, where they became a trend among the elite before mass production made chocolate accessible to the public. The document provides context on chocolate's transition from a luxury good to a global commodity.
CH 5 | Defining Strategic Approaches
This document discusses strategic approaches for advertising, including being product-oriented or consumer-oriented. It defines key strategic concepts like unique selling proposition, positioning, brand image, and lifestyle. The main strategic approaches are product-oriented, which focuses on product features, benefits, and uniqueness, and consumer-oriented, which focuses on brand image, desired lifestyles, and attitudes. The document emphasizes examining the product, competition, consumer behavior, and target markets to develop an effective advertising strategy.
ETEC 6993 | Lesson Plan: Using Future Technology
This lesson plan introduces students to the basic visual design principles of contrast, alignment, repetition, and proximity (CARP). Students will learn about CARP through a video lecture and readings. They will complete self-assessments to test their understanding. Students will then apply CARP in two activities - evaluating designs and creating their own design. The instructor will use an artificial intelligence tool called the Creative Design Inspector to objectively assess student work and provide feedback.
ETEC 5213 | LMS Photoshop Basics
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Client strategy book - example 1
This document provides a client strategy book for Wood Stone Craft Pizza, a pizza restaurant with two locations in Fayetteville, Arkansas. The objective of the book is to provide unique and thoughtful advertising tactics to increase Wood Stone's efforts. The book includes an introduction to Wood Stone, research on the client, customer personas and buying habits, a SWOT analysis, strategic advertising approaches including generic claims, product features, unique selling propositions, positioning, brand image and lifestyle advertising. The overall goal is to raise Wood Stone's profile and customer base through targeted advertising strategies.
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The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Headline ads
The document provides advice on writing concise headlines and summaries. It recommends keeping language pithy by being concise yet forcefully expressive. An example headline is shortened from mentioning assault and prison time in America versus hockey to simply saying assault gets five years and in hockey only five minutes, followed by asking if this makes hockey a great game.
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The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
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The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against developing mental illness and improve symptoms for those who already have a condition.
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The document is a collection of advertisements for local businesses that focus on community, relationships, and experiences over simply consuming products or services. The ads highlight connecting with friends over conversations at a tap room, finding relaxation and community at a record store, and feeling like part of a family at the local bakery rather than just a customer. They portray the businesses as places where people can share experiences and feel at home rather than just purchase items.
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The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.
Design era examples 8am
The document discusses different design eras and examples of motifs from each era seen in various contemporary works. Specifically, it mentions:
1) The movie poster for "The Interview" takes inspiration from communist propaganda posters of the early modern period with its motifs.
2) Artist Ashley Longshore's bright colorful and over-the-top art pieces in her New Orleans studio exhibit motifs of the Kitsch design era.
3) A album cover features bright contrasting colors, which are motifs of the psychedelic design era.
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The document discusses the benefits of exercise for both physical and mental health. It notes that regular exercise can reduce the risk of diseases like heart disease and diabetes, improve mood, and reduce feelings of stress and anxiety. Exercise is also credited with boosting brain health and improving cognitive function as we age.
Chapter 5 - Defining Strategic Approaches
The document discusses strategic approaches for advertising as either product-oriented or consumer-oriented. Product-oriented strategies focus on product features, benefits, or positioning compared to competitors. Consumer-oriented strategies focus on building a brand image, promoting a lifestyle, or cultivating a particular attitude. Creative strategy statements are then discussed as an important planning tool used by advertising agencies to define the purpose, target market, and strategic approach for a campaign in just a few sentences to guide creative development.
Design Eras #3
The document discusses the benefits of exercise for mental health. It states that regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help boost feelings of calmness and well-being.
Design Eras #1
The document discusses the benefits of exercise for both physical and mental health. It notes that regular exercise can reduce the risk of diseases like heart disease and diabetes, improve mood, and reduce feelings of stress and anxiety. Staying active also helps maintain a healthy weight and keeps muscles, bones and joints healthy as we age.
Psychedelia
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.
Walmart Business+ and Spark Good for Nonprofits.pdf
"Learn about all the ways Walmart supports nonprofit organizations.
You will hear from Liz Willett, the Head of Nonprofits, and hear about what Walmart is doing to help nonprofits, including Walmart Business and Spark Good. Walmart Business+ is a new offer for nonprofits that offers discounts and also streamlines nonprofits order and expense tracking, saving time and money.
The webinar may also give some examples on how nonprofits can best leverage Walmart Business+.
The event will cover the following::
Walmart Business + (https://business.walmart.com/plus) is a new shopping experience for nonprofits, schools, and local business customers that connects an exclusive online shopping experience to stores. Benefits include free delivery and shipping, a 'Spend Analytics” feature, special discounts, deals and tax-exempt shopping.
Special TechSoup offer for a free 180 days membership, and up to $150 in discounts on eligible orders.
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The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
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The document provides advice on writing concise headlines and summaries. It recommends keeping language pithy by being concise yet forcefully expressive. An example headline is shortened from mentioning assault and prison time in America versus hockey to simply saying assault gets five years and in hockey only five minutes, followed by asking if this makes hockey a great game.
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The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
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The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against developing mental illness and improve symptoms for those who already have a condition.
Stories... short
The document is a collection of advertisements for local businesses that focus on community, relationships, and experiences over simply consuming products or services. The ads highlight connecting with friends over conversations at a tap room, finding relaxation and community at a record store, and feeling like part of a family at the local bakery rather than just a customer. They portray the businesses as places where people can share experiences and feel at home rather than just purchase items.
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The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.
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The document discusses different design eras and examples of motifs from each era seen in various contemporary works. Specifically, it mentions:
1) The movie poster for "The Interview" takes inspiration from communist propaganda posters of the early modern period with its motifs.
2) Artist Ashley Longshore's bright colorful and over-the-top art pieces in her New Orleans studio exhibit motifs of the Kitsch design era.
3) A album cover features bright contrasting colors, which are motifs of the psychedelic design era.
4) Another album cover is minimalistic with white space and uses a sans serif font, motifs of the Swiss design era.
5) The packaging of two
C.A.R.P.
The document discusses the benefits of exercise for both physical and mental health. It notes that regular exercise can reduce the risk of diseases like heart disease and diabetes, improve mood, and reduce feelings of stress and anxiety. Exercise is also credited with boosting brain health and improving cognitive function as we age.
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The document discusses strategic approaches for advertising as either product-oriented or consumer-oriented. Product-oriented strategies focus on product features, benefits, or positioning compared to competitors. Consumer-oriented strategies focus on building a brand image, promoting a lifestyle, or cultivating a particular attitude. Creative strategy statements are then discussed as an important planning tool used by advertising agencies to define the purpose, target market, and strategic approach for a campaign in just a few sentences to guide creative development.
Design Eras #3
The document discusses the benefits of exercise for mental health. It states that regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help boost feelings of calmness and well-being.
Design Eras #1
The document discusses the benefits of exercise for both physical and mental health. It notes that regular exercise can reduce the risk of diseases like heart disease and diabetes, improve mood, and reduce feelings of stress and anxiety. Staying active also helps maintain a healthy weight and keeps muscles, bones and joints healthy as we age.
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The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.
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