Getting onto the housing ladder as a first-time, young buyer can be difficult without help. The document details the design process for a logo to help first-time home buyers, which included choosing a modern font, modifying the font's kerning and characters to depict a house with smoke, rooftops, and a doorknob, and experimenting with grayscale and color versions before deciding on a final two-rooftop design intended to appear trustworthy, welcoming, vibrant, energetic and youthful.

1. Getting onto the
housing ladder can
be difficult…

2. Especially when
you’re a young,
first-time buyer…

3. You may need
some help…

4. We’re here to help you
to buy your first home.

5. THE
DESIGN
PROCESS

6. Choosing a font which is modern
and aesthetically pleasing to
younger people.

7. • Working with the chosen font.
• Changing the kerning.
• Adding an arrow to look like a roof.
• Breaking up the stem of the h to look like smoke
from a chimney and adding a doorknob.
• Adding a second rooftop.

8. • Greyscale versions.
• Colour combinations.

9. • Comparing final design ideas together.
• Deciding to go with two roof tops.

10. Final Design.
Trustworthy,
welcoming, vibrant,
energetic and youthful