This document discusses personality traits represented by different colors. It notes that open-mindedness, being colorful, imaginative, and universal can be represented by a sort of goofy looking color. Different colors are said to reflect playfulness and dynamism, intelligence and solemnity, technical and educated qualities, and narcissism or curiosity and cheerfulness. The shapes used - ovals representing creativity, multiple ovals for layers, and rectangles looking for ways to change and grow - are meant to explain the individual's personality. The use of individually drawn letters is to express creativity and individuality rather than a standard font.