The document discusses the logos of several companies including EA Sports, Coca-Cola, Xbox 360, Manchester United, and Vodafone. It describes key design elements and symbolism for each logo such as the "E" in the EA Sports logo representing sports, the consistent use of the Coca-Cola logo since 1885, the "X" representing Xbox, and the speech mark in Vodafone representing phones. Overall, the document examines how these company logos effectively communicate their brands through simple yet symbolic design.

1. Logo Design

2. EA Sports
 I like it because it is simple, but effective.
 It promotes the games the company makes.
 It tells people they are buying a sports game.
 EA is a game company who use this distinctive logo
so you can recognise their games.
 They make sports games and other genres, but they
are known mostly for their sports games.
 They have done the lines on the ‘E’ like they have,
this is because it looks like a sports team logo.

3. Coca Cola
 The company has had the same logo since 1885.
 The famous Coca-Cola logo was created by
John Pemberton's bookkeeper, Frank Mason
Robinson,
in 1885.
 The typeface used, known as Spencerian
script, was developed in the mid-19th century and
was the dominant form of formal handwriting in the
United States during that period.
 They use it to advertise the soft drinks they make.

4. Xbox 360
 All of the colours are the same throughout
the logo.
 There is an ‘X’ in the middle of the logo this is
why it is called an Xbox.
 Xbox is a console for playing games on.
 The Xbox is a video game console
manufactured by Microsoft.
 Xbox's successor, the Xbox 360, was
launched in November 2005.
 Xbox Live support was discontinued on April
15, 2010.

5. Manchester United
 The colours they use on the logo is the colours
they use on the kit.
 There is a devil in the middle of the logo, this
is why they call them the red devils.
 The club crest is derived from the Manchester
City Council coat of arms.
 The badge has been the same since
1878, although there has been a few changes.

6. Vodafone
 Vodaphone is a phone company.
 The logo and company was founded in
1991.
 There is a speech mark inside the logo
which shows it’s a phone company
because you speak on a phone.