The document summarizes a logo and t-shirt design project completed by the LEO Team for Keuka College and the International School of the Vietnam National University (IS VNU). The team designed a new combined logo using colors and shapes from each school's logo. They also designed a new t-shirt with the logos located over the heart and elements on the back representing unity, freedom, and the relationship between the two schools. The designs aim to represent the strong relationship and international cooperation between Keuka and IS VNU.

1. Team: LEO Team members:
Tran Thuy Linh
Class: VISK2012B Tran Thi
Hoai Thuong
Le Thi Thuy Quynh
Nguyen Thi Thu Thao
Nguyen Duy Phuoc
Logo Competition
MKT 220

2. Outline
 The meaning of Keuka’s logo & IS VNU’s logo
 Colors (Nguyen Duy Phuoc)
 Shapes (Le Thi Thuy Quynh)
 The new logo designed by our team (Tran Thuy Linh)
 Shapes
 Colors
 The meaning of the logo
 New T-shirt designed by our team
 Front (Tran Thi Hoai Thuong & Nguyen Thi Thu
Thao)
 Back

3. Oak tree, diversity,
environmental
protection,
development, hope
Peace,
communicati
on, earth
Emotion, feeling,
creativity,
friendship
Color
s
Shap
e
Shield, “IS” stands
for International
School

4. The New Logo

5. Colors:
Three main colors taken from the two school’s logos:
Green, Blue and Yellow
Shapes:
Letter “U” is replaced by the shield which is the logo of
IS
Under the shield is letter VNU in blue color

6. The meaning of the new logo
Show the strong
and close
relationship
between two
schools

7. How about the new T-shirt ?

8. The front
The logo of
two schools is
located at the
position of the
heart
The two schools are always in our
heart and always stand side-by-
side

9. The back
The centre is the circle
formed by all the students
and teachers of IS VNU and
Keuka holding hands
together
Represents unity and
friendship. Also
symbolizes international
cooperation with the
alternating green and
blue colors.
The two wings with
Keuka and ISVNU in
each side
Represent the freedom to
seek knowledge and joint
strength which IS VNU and
Keuka together provide for

10. The
back
The centre of the
circle is the logo
of two schools
Represents the
sun ‘shines light’
on the logos of
the two schools
The waves with
websites of two
schools on it
Represent Keuka
lake and the sea
of knowledge

11. The picture
combines five
elements:
Steel, Wood,
Water, Fire
and Earth
The back

12. The meaning of our design
Two schools give us the opportunities to gain
knowledge, fly overseas to access the international
education environment. The two schools are the
sunshine that leads us to a bright future. It represents
the strong relationship between the students and
teachers of the two schools.

13. The new T-shirt

14. References
 Keuka LogoFile:Keuka-150x99-Clean.gif,
WikiPedia, 2011, viewed 16 Oct 2012,
<http://en.wikipedia.org/wiki/File:Keuka-150x99-
Clean.gif>
 IS-VNU Logo, Google, Viewed 16 Oct 2012,
<https://www.google.com.vn/search?hl=en&noj=1
&prmd=imvns&tbm=isch&source=univ&sa=X&ei=
dcl-
UImCCNCPiAf3yIGwAg&ved=0CGIQsAQ&biw=1
366&bih=607&q=IS-VNU%20logo&orq=IS-
VNU++logo>

15. Thank you for listening!