AppsFlyer - Mobile Advertising Analytics - Japanese AppsFlyer
Founded in 2011, AppsFlyer is a leading mobile advertising measurement platform that enables app marketers, ad agencies and brands to optimize their marketing spend by measuring their campaigns across more than 900 integrated mobile advertising network partners. As an official Facebook & Twitter Mobile Measurement Partner, AppsFlyer is a one stop shop for any mobile advertiser providing unbiased attribution, mobile campaign analytics, in-app user engagement, lifetime value analysis, ROI and retargeting.
A single real-time dashboard, powered by AppsFlyer’s NativeTrackTM, gives users all the tools they need to achieve the biggest return on their marketing dollars, smart deeplinking and more. The platform currently measures more than $900 million in annual mobile ad spend and more than 250 million installs every month. Clients include Samsung, Baidu, Foursquare, Hipmunk, Mail.Ru and YPlan.
For more information, visit www.appsflyer.com
AppsFlyer - Mobile Advertising Analytics - Japanese AppsFlyer
Founded in 2011, AppsFlyer is a leading mobile advertising measurement platform that enables app marketers, ad agencies and brands to optimize their marketing spend by measuring their campaigns across more than 900 integrated mobile advertising network partners. As an official Facebook & Twitter Mobile Measurement Partner, AppsFlyer is a one stop shop for any mobile advertiser providing unbiased attribution, mobile campaign analytics, in-app user engagement, lifetime value analysis, ROI and retargeting.
A single real-time dashboard, powered by AppsFlyer’s NativeTrackTM, gives users all the tools they need to achieve the biggest return on their marketing dollars, smart deeplinking and more. The platform currently measures more than $900 million in annual mobile ad spend and more than 250 million installs every month. Clients include Samsung, Baidu, Foursquare, Hipmunk, Mail.Ru and YPlan.
For more information, visit www.appsflyer.com
Bit.ly is a URL shortening service that sees high usage on Twitter, with 70-80% of short URLs on the platform using Bit.ly. Bit.ly Enterprise provides additional analytics and customization features for companies using Bit.ly at scale. The document discusses a case study of Pepsi's use of Bit.ly to shorten the URL for its Pepsi Refresh campaign, driving significant social media engagement through their shortened PEP.SI URL.
Bit.ly is a URL shortening service that sees high usage on Twitter, with 70-80% of short URLs on the platform using Bit.ly. Bit.ly Enterprise provides additional analytics and customization features for companies using Bit.ly at scale. The document discusses a case study of Pepsi's use of Bit.ly to shorten URLs for its Pepsi Refresh campaign, driving significant social media engagement through their shortened PEP.SI URL.
Setup: Analytics show that customers are engaging with ads while on a trip – this suggest that customers are clicking ads while in a walk or run, which seems unlikely. Animation: More detailed analytics show that although customers might have a “trip in progress”, they are actually standing still when engaging with ads. This suggests that ads should only be shown when the user stops moving, probably at the end of a trip.