SlideShare a Scribd company logo
Location based Discovery & Engagement Service

                 Copyright 2009-2012
Top Lifestyle App for Android in India
Lifestyle > What’s Hot




             On iPhone & Android
News              Partnerships             Weather



                            10+
Major Publishers, Local
                                             Available for across the
  Portals, NGO news
                                             country updated every
   outlets & Citizen
                          more coming soon         30 minutes
       Journals



      Daily Deals                               Neighbourhoods


  1200+                                            20K
  & 600+ branded deals
                                                     Zipcodes




 Events & Screenings          Cities               Citizen Info



  2000+                       50               Citizen Information
                                             such as MP, MLA info &
                          more coming soon     Tools for reporting
  screens & 400+ events                               issues



Content & Partnerships
Local Search                                                                      LBS Opportunity



        5x                                                                            500M
      Growth YoY                                                                           USD in 2012




 Mobile Local Search                                                               Mobile Internet Usage



    50%                                                                                  1.2B
   of the local searches                                                            pages served as of Mar’ 2010




Mobile Internet Users                                                              Smartphone Shipments



    60M                                                                                  12M
      as of Jan’ 2011      Stats from Google, InMobi, Navteq & internal research       to be shipped in 2011
                                    http://bit.ly/f2GPjt & http://bit.ly/ksAgPm




Local & Mobile Opportunity in India
As Featured On



                 Must have App for India            Top 10 Android Apps               Indispensable App




                                           Brilliant App                  Top 10 Indian Apps
                                                                            across OS’es




Recommended by




Accolades & Recommendations
City News      Real Time     Mobile Friendly

       Locality News   15 + Topics   Offline Reading



News
Local listings   Panoramic View    Driving directions

            Search        100+ Categories        Checkin



Places
Fabulous discounts     Reviews           Click to Buy

        Sort Options     Outlet details   Driving Directions


Deals
Movie Listings     Plays & Stage      Click to Buy

    Nearby with times      Trailer      Driving Directions




Events
Report issues   Voting   Share




Citizen Tools
Social Sharing   Panoramic View   Weather Forecast

      Instapaper       Instream Ads        App Tips




Other Features
Coming Soon ..
Background

    Taazza is a Bangalore based company founded in 2009 by folks with multiple years in technology startups &
    consulting companies with experience of building award winning consumer & enterprise products for
    Fortune 500 companies




 How can we help ?

  Your audience is increasingly looking for information around them. We help you engage them with a rich local
  experience with our hyperlocal content.




About Us
Taazza’s technology delivers
                      hyper-local information & engagement
                                 around the user




 News Articles                     Content Tagger


   Partners

                 Crawlers
                                                                                  Web
                                   Entity Extractor

                                                           API Server


     Deals
                 Crawlers
                                                                                Localbeat



                                   Disambiguator        Analytics Server

    Events




                                                                           White Label Platform
                                      Geocoder        PLATFORM SERVER
   Weather




Platform

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Localbeat mobile apps

  • 1. Location based Discovery & Engagement Service Copyright 2009-2012
  • 2. Top Lifestyle App for Android in India Lifestyle > What’s Hot On iPhone & Android
  • 3. News Partnerships Weather 10+ Major Publishers, Local Available for across the Portals, NGO news country updated every outlets & Citizen more coming soon 30 minutes Journals Daily Deals Neighbourhoods 1200+ 20K & 600+ branded deals Zipcodes Events & Screenings Cities Citizen Info 2000+ 50 Citizen Information such as MP, MLA info & more coming soon Tools for reporting screens & 400+ events issues Content & Partnerships
  • 4. Local Search LBS Opportunity 5x 500M Growth YoY USD in 2012 Mobile Local Search Mobile Internet Usage 50% 1.2B of the local searches pages served as of Mar’ 2010 Mobile Internet Users Smartphone Shipments 60M 12M as of Jan’ 2011 Stats from Google, InMobi, Navteq & internal research to be shipped in 2011 http://bit.ly/f2GPjt & http://bit.ly/ksAgPm Local & Mobile Opportunity in India
  • 5. As Featured On Must have App for India Top 10 Android Apps Indispensable App Brilliant App Top 10 Indian Apps across OS’es Recommended by Accolades & Recommendations
  • 6. City News Real Time Mobile Friendly Locality News 15 + Topics Offline Reading News
  • 7. Local listings Panoramic View Driving directions Search 100+ Categories Checkin Places
  • 8. Fabulous discounts Reviews Click to Buy Sort Options Outlet details Driving Directions Deals
  • 9. Movie Listings Plays & Stage Click to Buy Nearby with times Trailer Driving Directions Events
  • 10. Report issues Voting Share Citizen Tools
  • 11. Social Sharing Panoramic View Weather Forecast Instapaper Instream Ads App Tips Other Features
  • 13. Background Taazza is a Bangalore based company founded in 2009 by folks with multiple years in technology startups & consulting companies with experience of building award winning consumer & enterprise products for Fortune 500 companies How can we help ? Your audience is increasingly looking for information around them. We help you engage them with a rich local experience with our hyperlocal content. About Us
  • 14. Taazza’s technology delivers hyper-local information & engagement around the user News Articles Content Tagger Partners Crawlers Web Entity Extractor API Server Deals Crawlers Localbeat Disambiguator Analytics Server Events White Label Platform Geocoder PLATFORM SERVER Weather Platform