This document outlines various codes and conventions used in newspaper articles, such as headlines that reference popular songs or movies to grab readers' attention. It explains elements like stand firsts that summarize the topic to engage readers, bylines that credit writers and photographers, images related to the subject that set the tone, drop caps to highlight paragraphs, quotes from subjects as inserts, and captions to explain pictures. The document provides examples of these different elements and how they are used to effectively communicate information to readers.