L.L. Bean's social media strategy aims to increase brand awareness and strengthen its online presence to better compete with other retailers like Lands' End. The goals are to boost catalogue requests, improve the user experience of the online catalogue, and drive more traffic to the website. Key tactics include increasing online specials and easy-to-use web features. Success will be measured by growth in Facebook fans, Adwords clicks, and Twitter followers. The strategy will launch additional promotions during holiday periods and operate within the allocated budget and timeline.

1. L.L. Bean Meghann Coleman Social Media Strategy

2. Made to last, our guarantee.

3. GOALS Increase brand awareness to target market Create a stronger web presence to help compete against other online stores. Increase catalogue request and make online catalogue more user friendly.

4. Competing with other online stores such as Lands End. Attracting attention to the website since the company is web based. Challenges

5. Online Presence

6. Increase online specials

7. Easy to use web features

8. Measuring Success Facebook Fans Google Adwords Twitter Followers

9. Budget Timeline Increased attention during holiday times.

10. Made to last, our guarantee.