At Ljubljana Tourism we are selling an array of unique and interesting experiences for visitors to Ljubljana on our website (www.visitljubljana.com) and they are selling really well. Lately, that transformed our whole approach to digital marketing. Since the end of last year when we upgraded the website with online bookings and payments, our sales have risen significantly. We might be a proof that DMO-based online bookings are not dead yet and we are totally excited about that. Read the article about this at: http://thinkdigital.travel/opinion/ljubljana-is-selling-experiences Presented at Digital Innovation Campus, November 2015. (More info: http://thinkdigital.travel/events/digital-tourism-innovation-campus-2015#programme-thursday-19th)

1. November 23, 2015
Ljubljana sells experiencesLjubljana sells experiences

2. #DTTAward 2013

3. In 2014 we set up online shop of
experiences
featuring
online booking & credit card payments for:
1.Ljubljana city tours,
2.Day trips across Slovenia & organized activities,
3.Ljubljana Card,
4.Hotel package deals
Before that we featured:
•online sale of Ljubljana Card
•city tours, trips, activities, packages - bookable on request only

4. Where are we on the market?
1.Ljubljana city tours
(VisitLjubljana.com, Viator.com, GetYourGuide.com, Peek.com…)
2.Day trips across Slovenia & organized activities
(VisitLjubljana.com, Viator.com, GetYourGuide.com, Peek.com…)
3.Ljubljana Card
4.Hotel package deals
(Booking.com, Expedia, Hotels.com and countless other global
OTAs, meta searches etc.)

5. Our only exclusive marketplace left:

6. Our only exclusive marketplace left:

7. Statistics
City Tours Trips &
Activities
Ljubljana Card Hotel Deals
+ 115 % + 63 % + 111 % + 210 %
Increase of online sales after the launch of experience shop
(Comparison between 1 Jan–31 Oct 2014 / 1 Jan–31 Oct 2015)
• Overnight stays in Ljubljana: + 19 %
• Sales overall: + 26 %
• Online sales: + 98 %

9. Twitter post Google ad Facebook promoted post

10. Facebook ad UGC: Blog post

11. Thank you!