Acxiom transformed from an offline marketing services company into a leading identity platform through strategic acquisitions including LiveRamp in 2014. LiveRamp was later acquired by IPG in 2018 for $2.3 billion, valuing the identity business significantly higher than perceived. The divestiture allowed Acxiom to focus on its identity business, improving growth and margins over time through increased scale and efficiencies.

1. Acxiom / LiveRamp Case Study
October 2018

2. FY 2013 FY 2019
Revenue $1.1bn ~$285mm
Revenue
Growth %
~(3%) 35%+
Gross Margin % 23% 70%+
Revenue Mix 100% Managed Services
80% Subscription
Software
Core Solution Direct Mail Identity Resolution
Target Market
Offline Marketing
Services
Omnichannel Media
Ecosystem and Beyond
Forward Trading
Multiple
6.8x NTM EBITDA(1) 7.3x FY19 Revenue(2)
Acxiom’s Successful Transformation: From Database Marketing to Identity Platform
Source: Company filings, FactSet (as of 10/5/18)
Note: Fiscal year ends 3/31
(1) Multiple as of 3/31/13
(2) Multiple as of 10/5/18; assumes $1.7bn in net cash proceeds from AMS sale and uses FY19E LiveRamp revenue
1
Marketing Solutions
Acquired by
for $2.3bn
(~13.9x FY2018A EBITDA)
Jul 2, 2018
Started trading as RAMP on
the NYSE on Oct 2,2018
Acxiom has fundamentally transformed its strategic positioning in the marketing ecosystem from an offline-centric
marketing services provider to a ubiquitous technology infrastructure play
ACXM 5-year
Share Price
CAGR: 17.8%

3. FY13 FY14 FY15 FY16 FY17 FY18 FY19FY13 FY14 FY15 FY16 FY17 FY18 FY19
A Multi-Year Journey Combining Savvy Acquisitions and Meticulous Execution
Source: Company filings, news reports
Note: Fiscal year ends 3/31
2
($ in millions)
Acxiom Segment Revenue Performance Over Time
Services (Marketing Services
+ Audience Solutions)
Connectivity (LiveRamp)
5/14/14: Acxiom acquires
LiveRamp for $266m in
cash
2/15/18: LiveRamp
acquires Pacific Data
Partners
11/17/16: LiveRamp
acquires Arbor
Technologies and
Circulate
8/4/16: Acxiom sold
Acxiom Digital to Zeta for
$22m
5/20/15: Acxiom sold IT
Outsourcing business to
M/C Partners for $190m
5/30/14: Acxiom sold
2Touch to Hancock
Venture Partners
Over the Last 5 Years, Acxiom Meaningfully Grew Its Software Business While Continuing to
Rationalize and Optimize the Marketing Services Portfolio
$793
~$665
$14
~$285

4. A Thoughtful Separation of Services and Software . . .
On February 6, 2018, Acxiom announced it would separate into two distinct businesses to better align with client needs
Acxiom Business Segments (Post-Separation)
Marketing Solutions
Value
Strategy / Model
Key Offerings
Investment
Objectives
/ Needs
 People-based identity technology solution for the open
ecosystem
 Ubiquitous identity platform for marketing and beyond
 Software-as-a-Service (SaaS) subscription
 Identity
 Integrations
 Data Store
 Data and Data Services
 Database Services
 Consulting & Analytics
 Combination of process, people, data and technology
expertise that powers seamless customer experiences
 Agnostic technology go-to partner to build and manage the
unified foundational layer that powers data-driven
experiences across the customer journey
 Long-term service contracts
Identity Platform Data Solutions Offerings
Additionally, Acxiom announced it would explore strategic alternatives for the AMS business
 Build best-in-class technologies
 Attract top-tier talent in highly competitive markets
 Maintain high growth profile
 Reaccelerate growth
 Improve operational efficiencies
 Invest in digital capabilities and value-added services
Financial Profile
 High revenue growth profile
 Improving scale helping margins
 High EBITDA Margins
 Consistent, predictable revenue
3
Deliver Greater
Value to Clients
Enhance Strategic
Flexibility
Simplify Business
Model for Clients
and Investors

5.  Purchase price: $2.3 billion (100% cash consideration)
 Implied multiple: ~13.9x FY2018A EBITDA(1) (2)
 Commercial Partnership: Expands existing IPG +
LiveRamp relationship with a 5 year agreement (plus
extension)
 LiveRamp will use proceeds to:
 Pay off existing debt
 Initiate $500m tender offer for common stock
 Increase existing share repurchase authorization by
~$500m
 Retain remaining cash for strategic optionality
. . . Resulted in One of the Most Successful Corporate Divestitures in the
Marketing Services Industry
 Highly complementary businesses
 Combine foundational data solution for enhanced
insights to enhance world-class marketing Company
 Increases marketing opportunities for clients
 Personalized marketing coupled with creative
insights at scale
 Cross-sell opportunities for both client bases
 Accelerates Audience Management Platform (AMP) and
data management capabilities
 Enhances IPG’s revenue, margin and growth profile
$29.24
$48.93 (+67%)
$23.33
$23.35 (+0.1%)
$10.00
$25.00
$40.00
$55.00
6/27/18 7/17/18 8/6/18 8/26/18 9/15/18 10/5/18
ACXM (RAMP) IPG
On July 2, 2018 Acxiom announced the sale of the AMS business to IPG (and closed on October 1, 2018)
Transaction Highlights
Strategic Rationale for IPG
(1) AMS 2018A fiscal year ends 3/31/18
(2) Based on purchase price and does not include tax asset benefit
4
Stock Price Reaction
Analyst Commentary for Acxiom (LiveRamp)
“The deal would be a positive from several
perspectives: the value of the combined entity is
materially greater than perceived, the deal should
allow the company to unlock the inherent value in
the LiveRamp business, and the deal should
provide greater confidence in management’s
ability to execute. Bottom line, we continue to
believe stock has significant value”
William Blair (7/2/18)

6. Consumers
LiveRamp: The Largest Identity Platform Powering Omnichannel Marketing
Strong Financial Momentum
Source: Company presentation
5
Platforms
 570+ platforms integrated
 100+ platforms as customers
Data
 850+ data partners
 45+ years of historical contact data
 2Bn+ individuals (knowledge base)
 200M+ unique matched digital ID’s in
US
Publishers
 180+ publishers / 1500+ properties
 18 of top 20 publishers as partners
Agencies
 5 of 6 global holding companies
 5 of top 10 programmatic agencies
Brands
 200+ leading US brands as
customers
 18 of top 25 advertisers in US
Better ResultsMore Usage
More Data
Better Identity
Revenue Gross Margin (%) EBITDA and Margin (%)
60% 60%
67%
71%
FY16A FY17A FY18A FY19E
$106
$154
$220
37%+
ex FB
FY16A FY17A FY18A FY19E
$4
$17
$36
$52
4%
11%
16%
21%
FY16A FY17A FY18A Q119A
Annualized
($ in millions)