Lipoatrophy and sitting pain seminar with discret, padded underwear solution.

1. Lipoatrophy and Sitting Pain
An Under Reported Problem
Joe Bollert, PhD
Cofounder of LipoWear

2. “Dedicated to Helping
Patients Thrive"

3. 22.8 million Americans suffer significant sitting
pain severe enough to reduce or eliminate
daily activities
31.8 million UK, European and Australians
have the same problem

4. Lipoatrophy (loss of fat) Background
The condition occurs in seniors, cancer
and AIDS patients
In legs and buttocks can be severely
painful (burning pain) - even disabling

5. Lipoatrophy in HIV/AIDS

8. Consequences
Crushed nerve > severe sitting pain
Leads to withdrawal from normal daily
activities requiring sitting
– Social and Work activities affected
Effects jobs, socialization and Quality of
Life

9. First LipoWear Product
SitRelief Shorts- Padded Underwear for
Men
– Replaces the missing fat and muscle padding

10. Product Design
Features
Anatomically designed Superior moisture wicking
Ergonomic features Washable & quick drying
Lightweight Breathable fabrics
Comfortable Durable
Performance apparel design Shape restoring/or Shape
enhancing
Pressure point cushioning
Clinically tested
Pain relieving
Proprietary technology
Ventilated & heat releasing
Made in the USA
Smart/Highly Engineered
Fabrics

11. SitRelief Shorts

12. SitRelief Shorts

13. Clinically Tested
HIV physicians in Newport Beach &
Laguna Beach
HIV male patients with lipoatrophy & sitting
pain
2 month evaluation
– Sitting pain evaluation
– New England Research Institute HIV Quality
of Life Survey

14. HIV Patient Data

15. Results
Instant pain relief
Resume normal activities requiring sitting
– Social
– Work
Increased Quality of Life
Improved physical appearance
– Clothes fit better

16. Quality of Life Survey
Significant Improvement in the following:
Physical Function
Social Function
Cognitive Function

17. Product Evaluations from HIV Patients
– “Wow!” is a common response
– “Thank you, thank you”
– “Great pain relief”
– “Wonderful”
– “Why didn’t someone think of this before???”
– “Feel good about appearance for first time in a long
time”
– “The Shorts changed my life!”
– “Every chair felt better”
– “Clothes fit better”
– “I can’t imagine life without them”

18. Product Evaluations from Seniors
– “I could sit thru my grand daughter’s college
graduation in comfort”
– “Thank you very much”
– “Attended outdoor concert I would have not
gone to, great product”
– “You have a winner for seniors!”
– “Driving was more comfortable”

19. Other Products
Bicycle shorts and other padded athletic
garments not effective for pain relief
Padded briefs to enhance appearance of
buttocks
– www.Buttforyou.com
– www.bottomsup.ca

20. Butt For You

21. Bottoms Up

22. Second LipoWear Product
LipoWear Padded Shorts for Women
– Focus group being formed
– Design changes will be made

23. Lipoatrophy & Sitting Pain
Summary
Significant problem
Products available
Choose right product
for you
Get sitting pain relief
Return to activities
abandoned
Thrive again
Sitting is believing!

24. Contact Information:
Joe A. Bollert, Ph.D.
LipoWear
2102 Business Center Dr.
Irvine, CA 92612
(714) 323-2116 Fax: (413)410-0120
jbollert@lipowear.com