2. The Power of Partnership
Partnership (pärt n r-sh p ),
A relationship between
individuals or groups that
is characterized by mutual
cooperation and
responsibility, as for the
achievement of a
specified goal.
www.visionps.com The Vision Graphics Group
3. Today’s Overview
Introduction to ‘Applied Media’
Who We Are
Core Services
Our Focus
Emerging Technologies
• VDP
• Integrated Marketing
• Corporate Communication
•In Review
Next Steps
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4. Who We Are
The Vision Group
Leading provider of marketing communication solutions that are
sustainable in their deployment, exceed client expectations and
provide a positive Return-on-Investment
Uniquely positioned to create more value and opportunity for our
customers to build their business
Among the Nations’ largest single provider of digital output
technology
Forest Stewardship Council (FSC) certified
Launch Creative– a PROMO 100 (#32) brand marketing agency
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5. Core Services
Digital Print
Conventional Printing
Large Format Printing
Mail & Fulfillment
Warehouse & Distribution Photo
Prepress & Imaging
Creative Services
Finishing & Full Bindery
Photography
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6. Growing Our Business
Vision is the 2nd Largest HP Indigo User
Printing Over 11 Million
Variable Data Impressions Per Month
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7. The One-To-One Future
What Is One-To-One
One to One Marketing is a radical rethinking
of modern marketing practices
Digital printing technology now gives us the
ability to personalize all of our printed materials
Tracking customer buying habits and interests is now
possible by using well minded databases and lists
With this information you can target those known to
have purchased your product, similar products, or are or
would be interested in a future purchase
Response rates and return on investment increase when
using One-to-One Marketing techniques
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8. The Audience of One
Think One-To-One
Variable Data Printing uses your Database
information to target your customers and
address them individually
Meeting their individual needs
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9. Mass Market Printing
Think One-To-One
Traditional Marketing
Techniques
Depends on a Single Generic
Message to Appeal to a Large
Group of People
Yields Average Response
Rates
of 1% to 2%
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10. Versioning
Think One-To-One
Addresses the
Interests of the Group
Every Audience Varies
Widely by
Demographics or
Preferences
Versions Speak More
Directly to Different
Groups
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11. Customization
The Ultimate One-To-One Piece
Addresses the
Interests of the
Individual
Using the information in your
database to distinguish
between each member or
patient acknowledging what
makes that person unique.
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12. Relevant Personalization = Profits
Gains Achieved Using Relevant, Personalized
Communication Marketing
50
45 Order Size
40
35 Revenue
30
Response Time
25
20
Response Rate
15
10 Repeat Orders
5
0 SOURCE: CAP VENTURE SURVEY
“Campaigns that utilize relevant graphics and text commonly see a
3-5 x lift in response rates” – PODi, The Digital Printing Initiative
“42% of direct mail recipients prefer to respond online” – 2008 DMA Study
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13. Customize
Why Not One-To-One?
Names in 4-color
Personalize
Custom Copy
Unique Images
The Possibilities Are Endless
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14. Visually Customize
Create Visual Appeal
Photos and
illustrations were
selected from a data
base of images
enabling each piece
to be visually
customized
Personalized Photography Creates Visual Interest
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15. Use Your Data for Profit
Increase
Membership/Sales
Market Share
and Return on Investment
Customization
Through
Digital Printing Get Your
Re-Opens Message to
Markets Your Buyers
To You
www.visionps.com The Vision Graphics Group
16. Integrated Marketing Strategies – Increasing ROI
Strategic marketing approach
Improve direct mail/email response rates
Capture online response in real time
Provide relevant content in response to
preferences.
Engage responders in a more meaningful
dialogue.
Convert responders’ preferences into
revenue.
Real time reports on responses to online
activity.
www.visionps.com The Vision Graphics Group
17. Integrated Marketing Campaign Blueprint
Database
Sales & Marketing
1
Postcard or
Email
6 Campaign
Thank You
Email or Letter
2
Campaign Leads
4
5 to Personalized URL
Alert! Email
Direct www.JoeSmith.GotPurl.com
Responses To Sales
Saved in Sales Call
Database
3
Personalized
Dashboard for Response Tracking
Survey Page With
All Information
Filled In
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18. Case Study – On Line Ordering
Personalization for Each Location, by Location
via Web Based Order Form
On-line
Order for Sizes From:
Poster to Postcard
Individual
Customize
Locations
Hours
Hours and
Services Offered
Services
Locations
United States Benefit to Customer
Postal
Service • Each location can customize own pieces on-line
www.visionps.com The Vision Graphics Group
19. Case Study
Personalize Direct Mail for Results
Customize
Customer’s
An Entire Name
Campaign Events and
For The Locations
Individual
Mailing
Address
The
Bradford Benefit to Customer
Exchange
• Proven response and sales increases
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20. Case Study
Bernina Online Ordering
On-line Variable address
for recipient
Print Order
Variable return
Fulfillment address for
for Direct Mail multiple dealers
Campaigns Variable product and
interest information
from consumer’s
profile data base
Bernina
Sewing
Benefit to Customer
Machines • On-line to print using variable data
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21. Core Services
Finishing and Full Bindery
With complete finishing
and bindery capabilities
right in-house we can
design, create and deliver
materials that fit perfectly
with your purpose,
timeframe and budget.
You get maximum effect,
minimal stress and
nothing but quality from
start to finish.
www.visionps.com The Vision Graphics Group
22. Core Services
We’ve Got Mail
Fulfillment
Intelligent inserting
MQC Certification
www.visionps.com The Vision Graphics Group
23. One-To-One Marketing
A Big Resource
Vision is one of the only resources
that can handle your One-To-One
Marketing needs, while delivering
the highest level of quality and
professionalism - and all from here
in Chicago.
www.visionps.com The Vision Graphics Group
24. Integrated Graphics Management
We offer a full range of integrated graphic
communications and services.
Producing for every conceivable medium, our
ultra-efficient digital workflow effectively
combines the time and cost benefits of the
hottest technology with the masterful touch of
true artists.
From design to photography, commercial offset
to digital printing, pre-press production to
wide format graphics… whatever you require,
Vision has the answer.
www.visionps.com The Vision Graphics Group
25. Integrated Graphics Management
In Conclusion
We at Vision are grateful for the opportunity to
present to you the future of Digital Print
Marketing
Our state of the art processes offer to you and
your clients the capability of marketing your
products to those who truly are in the
target market group
Making use of these new technologies
is the key to our success
www.visionps.com The Vision Graphics Group
26. Integrated Graphics Management
THANK YOU
Our vision is to make quality a
reality and to create trusted and
experienced partnerships.
www.visionps.com The Vision Graphics Group