SlideShare a Scribd company logo
1 of 27
Download to read offline
People.Technology.Solutions
                        1 To 1 MARKETING

www.visionps.com                                 The Vision Graphics Group
The Power of Partnership

Partnership (pärt n r-sh p ),
A relationship between
  individuals or groups that
  is characterized by mutual
  cooperation and
  responsibility, as for the
  achievement of a
  specified goal.




 www.visionps.com                              The Vision Graphics Group
Today’s Overview

                     Introduction to ‘Applied Media’

   Who We Are
   Core Services
   Our Focus
   Emerging Technologies
    • VDP
      • Integrated Marketing
    • Corporate Communication
    •In Review
   Next Steps


  www.visionps.com                                 The Vision Graphics Group
Who We Are

                     The Vision Group

   Leading provider of marketing communication solutions that are
 sustainable in their deployment, exceed client expectations and
 provide a positive Return-on-Investment
   Uniquely positioned to create more value and opportunity for our
 customers to build their business
   Among the Nations’ largest single provider of digital output
 technology
   Forest Stewardship Council (FSC) certified
   Launch Creative– a PROMO 100 (#32) brand marketing agency




 www.visionps.com                                       The Vision Graphics Group
Core Services



       Digital Print
       Conventional Printing
       Large Format Printing
       Mail & Fulfillment
       Warehouse & Distribution   Photo
       Prepress & Imaging
       Creative Services
       Finishing & Full Bindery
       Photography



  www.visionps.com                   The Vision Graphics Group
Growing Our Business


      Vision is the 2nd Largest HP Indigo User

                     Printing Over 11 Million

           Variable Data Impressions Per Month




  www.visionps.com                              The Vision Graphics Group
The One-To-One Future

                           What Is One-To-One
                          One to One Marketing is a radical rethinking
                                of modern marketing practices

                         Digital printing technology now gives us the
                        ability to personalize all of our printed materials

                     Tracking customer buying habits and interests is now
                      possible by using well minded databases and lists

                      With this information you can target those known to
                    have purchased your product, similar products, or are or
                            would be interested in a future purchase
                    Response rates and return on investment increase when
                          using One-to-One Marketing techniques

 www.visionps.com                                                             The Vision Graphics Group
The Audience of One

                         Think One-To-One

                    Variable Data Printing uses your Database
                     information to target your customers and
                             address them individually




                       Meeting their individual needs


 www.visionps.com                                           The Vision Graphics Group
Mass Market Printing

                     Think One-To-One
                             Traditional Marketing
                                 Techniques

                            Depends on a Single Generic
                            Message to Appeal to a Large
                                 Group of People

                             Yields Average Response
                                        Rates
                                    of 1% to 2%

  www.visionps.com                             The Vision Graphics Group
Versioning

                     Think One-To-One
                                Addresses the
                            Interests of the Group
                              Every Audience Varies
                                    Widely by
                                Demographics or
                                  Preferences

                              Versions Speak More
                               Directly to Different
                                     Groups
  www.visionps.com                            The Vision Graphics Group
Customization

            The Ultimate One-To-One Piece
                              Addresses the
                              Interests of the
                                 Individual

                          Using the information in your
                            database to distinguish
                           between each member or
                          patient acknowledging what
                           makes that person unique.

 www.visionps.com                             The Vision Graphics Group
Relevant Personalization = Profits

 Gains Achieved Using Relevant, Personalized
          Communication Marketing
                         50
                         45                                                       Order Size
                         40
                         35                                                       Revenue
                         30
                                                                                  Response Time
                         25
                         20
                                                                                  Response Rate
                         15
                         10                                                       Repeat Orders
                          5
                          0                     SOURCE: CAP VENTURE SURVEY




                     “Campaigns that utilize relevant graphics and text commonly see a
                     3-5 x lift in response rates” – PODi, The Digital Printing Initiative
                     “42% of direct mail recipients prefer to respond online” – 2008 DMA Study
  www.visionps.com                                                                               The Vision Graphics Group
Customize

                      Why Not One-To-One?
     Names in 4-color

                                        Personalize




      Custom Copy

      Unique Images
                            The Possibilities Are Endless
 www.visionps.com                                The Vision Graphics Group
Visually Customize
                        Create Visual Appeal


 Photos and
 illustrations were
 selected from a data
 base of images
 enabling each piece
 to be visually
 customized



                         Personalized Photography Creates Visual Interest
 www.visionps.com                                            The Vision Graphics Group
Use Your Data for Profit

          Increase
     Membership/Sales
       Market Share
  and Return on Investment
    Customization
            Through
    Digital Printing          Get Your
          Re-Opens           Message to
            Markets          Your Buyers
              To You
 www.visionps.com               The Vision Graphics Group
Integrated Marketing Strategies – Increasing ROI


  Strategic marketing approach
  Improve direct mail/email response rates
  Capture online response in real time
  Provide relevant content in response to
preferences.
  Engage responders in a more meaningful
dialogue.
  Convert responders’ preferences into
revenue.
  Real time reports on responses to online
activity.


  www.visionps.com                           The Vision Graphics Group
Integrated Marketing Campaign Blueprint

                                       Database
                                   Sales & Marketing
                                                                1
                                                           Postcard or
                                                             Email
                           6                               Campaign
                      Thank You
                     Email or Letter
                                                                                    2
                                                                             Campaign Leads
                                                             4
                                    5                                      to Personalized URL
                                                       Alert! Email
                                 Direct                                  www.JoeSmith.GotPurl.com
       Responses                                        To Sales
        Saved in                Sales Call
       Database

                                                                                        3
                                                                                 Personalized
Dashboard for Response Tracking
                                                                               Survey Page With
                                                                                All Information
                                                                                    Filled In



  www.visionps.com                                                                The Vision Graphics Group
Case Study – On Line Ordering

 Personalization for Each Location, by Location
 via Web Based Order Form

 On-line
 Order for             Sizes From:
                     Poster to Postcard
 Individual
                              Customize
 Locations
                                Hours
 Hours and
                        Services Offered
 Services
                               Locations


  United States       Benefit to Customer
     Postal
    Service              • Each location can customize own pieces on-line

  www.visionps.com                                               The Vision Graphics Group
Case Study

 Personalize Direct Mail for Results


   Customize
                     Customer’s
   An Entire         Name

   Campaign          Events and
   For The           Locations

   Individual
                     Mailing
                     Address


      The
    Bradford            Benefit to Customer
    Exchange
                           • Proven response and sales increases
  www.visionps.com                                          The Vision Graphics Group
Case Study

         Bernina Online Ordering


  On-line            Variable address
                     for recipient
  Print Order
                     Variable return
  Fulfillment        address for
  for Direct Mail    multiple dealers

  Campaigns          Variable product and
                     interest information
                     from consumer’s
                     profile data base

   Bernina
   Sewing
                            Benefit to Customer
  Machines                    • On-line to print using variable data

  www.visionps.com                                            The Vision Graphics Group
Core Services

                     Finishing and Full Bindery

 With complete finishing
 and bindery capabilities
 right in-house we can
 design, create and deliver
 materials that fit perfectly
 with your purpose,
 timeframe and budget.
 You get maximum effect,
 minimal stress and
 nothing but quality from
 start to finish.

  www.visionps.com                                The Vision Graphics Group
Core Services

                           We’ve Got Mail

   Fulfillment
   Intelligent inserting
   MQC Certification




  www.visionps.com                          The Vision Graphics Group
One-To-One Marketing


                         A Big Resource

                    Vision is one of the only resources
                    that can handle your One-To-One
                    Marketing needs, while delivering
                    the highest level of quality and
                    professionalism - and all from here
                    in Chicago.




 www.visionps.com                                         The Vision Graphics Group
Integrated Graphics Management


                       We offer a full range of integrated graphic
                               communications and services.
                     Producing for every conceivable medium, our
                        ultra-efficient digital workflow effectively
                      combines the time and cost benefits of the
                     hottest technology with the masterful touch of
                                         true artists.
                    From design to photography, commercial offset
                       to digital printing, pre-press production to
                     wide format graphics… whatever you require,
                                    Vision has the answer.


 www.visionps.com                                                 The Vision Graphics Group
Integrated Graphics Management

                                  In Conclusion

                    We at Vision are grateful for the opportunity to
                      present to you the future of Digital Print
                                      Marketing

                    Our state of the art processes offer to you and
                     your clients the capability of marketing your
                        products to those who truly are in the
                                  target market group

                        Making use of these new technologies
                              is the key to our success


 www.visionps.com                                                 The Vision Graphics Group
Integrated Graphics Management


                         THANK YOU



                     Our vision is to make quality a
                    reality and to create trusted and
                       experienced partnerships.




 www.visionps.com                                       The Vision Graphics Group
People.Technology.Solutions
                     The Power of Partnership

www.visionps.com                                 The Vision Graphics Group

More Related Content

What's hot

Data & Marketing Analytics Theatre; Putting customers at the heart of your an...
Data & Marketing Analytics Theatre; Putting customers at the heart of your an...Data & Marketing Analytics Theatre; Putting customers at the heart of your an...
Data & Marketing Analytics Theatre; Putting customers at the heart of your an...TFM&A
 
J2 X Media Sales Deck020711
J2 X Media Sales Deck020711J2 X Media Sales Deck020711
J2 X Media Sales Deck020711jeffreybbecker
 
Ultimate Email Marketing: Big Brands Square Off
Ultimate Email Marketing: Big Brands Square OffUltimate Email Marketing: Big Brands Square Off
Ultimate Email Marketing: Big Brands Square OffVivastream
 
Data & Marketing Analytics Theatre: Putting Customers at the Heart of Your An...
Data & Marketing Analytics Theatre: Putting Customers at the Heart of Your An...Data & Marketing Analytics Theatre: Putting Customers at the Heart of Your An...
Data & Marketing Analytics Theatre: Putting Customers at the Heart of Your An...TFM&A
 
Newsletter At Kearney #9
Newsletter At Kearney #9Newsletter At Kearney #9
Newsletter At Kearney #9OCC Consulting
 
Providing Business Value With Digital - Bridge Worldwide Measurement Services...
Providing Business Value With Digital - Bridge Worldwide Measurement Services...Providing Business Value With Digital - Bridge Worldwide Measurement Services...
Providing Business Value With Digital - Bridge Worldwide Measurement Services...Michael Stich
 
Social Media Inside The Brand: DuPont Case Study - Gary Spangler
Social Media Inside The Brand: DuPont Case Study - Gary SpanglerSocial Media Inside The Brand: DuPont Case Study - Gary Spangler
Social Media Inside The Brand: DuPont Case Study - Gary SpanglerOnline Marketing Summit
 
How to FUEL Marketing Effectiveness from Lead Generation to Sales Conversion
How to FUEL Marketing Effectiveness from Lead Generation to Sales ConversionHow to FUEL Marketing Effectiveness from Lead Generation to Sales Conversion
How to FUEL Marketing Effectiveness from Lead Generation to Sales ConversionReadyTalk
 
How Webinars Can Fit into Your Content Marketing
How Webinars Can Fit into Your Content MarketingHow Webinars Can Fit into Your Content Marketing
How Webinars Can Fit into Your Content MarketingReadyTalk
 
WavuDigital Overview
WavuDigital OverviewWavuDigital Overview
WavuDigital OverviewWAVU Digital
 
Media selection and measuring campaign performance
Media selection and measuring campaign performanceMedia selection and measuring campaign performance
Media selection and measuring campaign performanceMarketing Wise
 
5 Strategies to Market in the Digital Age - 2012 Event Marketer Summit
5 Strategies to Market in the Digital Age - 2012 Event Marketer Summit5 Strategies to Market in the Digital Age - 2012 Event Marketer Summit
5 Strategies to Market in the Digital Age - 2012 Event Marketer SummitDavid Rogers
 
IBM Spotlight Session: Social Selling as a B2B Prospecting Tool
IBM Spotlight Session: Social Selling as a B2B Prospecting ToolIBM Spotlight Session: Social Selling as a B2B Prospecting Tool
IBM Spotlight Session: Social Selling as a B2B Prospecting ToolVivastream
 
IBM Spotlight Session: Social Selling as a B2B Prospecting Tool
IBM Spotlight Session: Social Selling as a B2B Prospecting ToolIBM Spotlight Session: Social Selling as a B2B Prospecting Tool
IBM Spotlight Session: Social Selling as a B2B Prospecting ToolVivastream
 
Online Marketing Proposal For Travel Industry
Online Marketing Proposal For Travel IndustryOnline Marketing Proposal For Travel Industry
Online Marketing Proposal For Travel Industryadverteaze.com
 
Programmatic Buying and the Evolution of Ad Tech
Programmatic Buying and the Evolution of Ad TechProgrammatic Buying and the Evolution of Ad Tech
Programmatic Buying and the Evolution of Ad TechAdometry by Google
 

What's hot (19)

Data & Marketing Analytics Theatre; Putting customers at the heart of your an...
Data & Marketing Analytics Theatre; Putting customers at the heart of your an...Data & Marketing Analytics Theatre; Putting customers at the heart of your an...
Data & Marketing Analytics Theatre; Putting customers at the heart of your an...
 
J2 X Media Sales Deck020711
J2 X Media Sales Deck020711J2 X Media Sales Deck020711
J2 X Media Sales Deck020711
 
Ultimate Email Marketing: Big Brands Square Off
Ultimate Email Marketing: Big Brands Square OffUltimate Email Marketing: Big Brands Square Off
Ultimate Email Marketing: Big Brands Square Off
 
Data & Marketing Analytics Theatre: Putting Customers at the Heart of Your An...
Data & Marketing Analytics Theatre: Putting Customers at the Heart of Your An...Data & Marketing Analytics Theatre: Putting Customers at the Heart of Your An...
Data & Marketing Analytics Theatre: Putting Customers at the Heart of Your An...
 
Newsletter At Kearney #9
Newsletter At Kearney #9Newsletter At Kearney #9
Newsletter At Kearney #9
 
Social media bootcamp pt 2 super zoo
Social media bootcamp pt 2 super zooSocial media bootcamp pt 2 super zoo
Social media bootcamp pt 2 super zoo
 
Providing Business Value With Digital - Bridge Worldwide Measurement Services...
Providing Business Value With Digital - Bridge Worldwide Measurement Services...Providing Business Value With Digital - Bridge Worldwide Measurement Services...
Providing Business Value With Digital - Bridge Worldwide Measurement Services...
 
Social Media Inside The Brand: DuPont Case Study - Gary Spangler
Social Media Inside The Brand: DuPont Case Study - Gary SpanglerSocial Media Inside The Brand: DuPont Case Study - Gary Spangler
Social Media Inside The Brand: DuPont Case Study - Gary Spangler
 
How to FUEL Marketing Effectiveness from Lead Generation to Sales Conversion
How to FUEL Marketing Effectiveness from Lead Generation to Sales ConversionHow to FUEL Marketing Effectiveness from Lead Generation to Sales Conversion
How to FUEL Marketing Effectiveness from Lead Generation to Sales Conversion
 
How Webinars Can Fit into Your Content Marketing
How Webinars Can Fit into Your Content MarketingHow Webinars Can Fit into Your Content Marketing
How Webinars Can Fit into Your Content Marketing
 
WavuDigital Overview
WavuDigital OverviewWavuDigital Overview
WavuDigital Overview
 
Media selection and measuring campaign performance
Media selection and measuring campaign performanceMedia selection and measuring campaign performance
Media selection and measuring campaign performance
 
5 Strategies to Market in the Digital Age - 2012 Event Marketer Summit
5 Strategies to Market in the Digital Age - 2012 Event Marketer Summit5 Strategies to Market in the Digital Age - 2012 Event Marketer Summit
5 Strategies to Market in the Digital Age - 2012 Event Marketer Summit
 
IBM Spotlight Session: Social Selling as a B2B Prospecting Tool
IBM Spotlight Session: Social Selling as a B2B Prospecting ToolIBM Spotlight Session: Social Selling as a B2B Prospecting Tool
IBM Spotlight Session: Social Selling as a B2B Prospecting Tool
 
IBM Spotlight Session: Social Selling as a B2B Prospecting Tool
IBM Spotlight Session: Social Selling as a B2B Prospecting ToolIBM Spotlight Session: Social Selling as a B2B Prospecting Tool
IBM Spotlight Session: Social Selling as a B2B Prospecting Tool
 
#NexusCafe - Customer Lifecycle Engagement
#NexusCafe - Customer Lifecycle Engagement#NexusCafe - Customer Lifecycle Engagement
#NexusCafe - Customer Lifecycle Engagement
 
Dm arts - ahmed gamal yahoo
Dm arts - ahmed gamal yahooDm arts - ahmed gamal yahoo
Dm arts - ahmed gamal yahoo
 
Online Marketing Proposal For Travel Industry
Online Marketing Proposal For Travel IndustryOnline Marketing Proposal For Travel Industry
Online Marketing Proposal For Travel Industry
 
Programmatic Buying and the Evolution of Ad Tech
Programmatic Buying and the Evolution of Ad TechProgrammatic Buying and the Evolution of Ad Tech
Programmatic Buying and the Evolution of Ad Tech
 

Viewers also liked

التسويق السياحي
التسويق السياحيالتسويق السياحي
التسويق السياحيU M Consultancy
 
Deutschland / Germany
Deutschland / GermanyDeutschland / Germany
Deutschland / GermanyDaniel Kamm
 
رمضان
رمضانرمضان
رمضانust
 
الدليل الأذكى للسائح - www.saeeh.com
الدليل الأذكى للسائح - www.saeeh.comالدليل الأذكى للسائح - www.saeeh.com
الدليل الأذكى للسائح - www.saeeh.comsaeehcom
 
Social Software In The Travel & Tourism Industry, & In Teaching A Sustainable...
Social Software In The Travel & Tourism Industry, & In Teaching A Sustainable...Social Software In The Travel & Tourism Industry, & In Teaching A Sustainable...
Social Software In The Travel & Tourism Industry, & In Teaching A Sustainable...Tin180 VietNam
 
التقويم الإلكتروني
التقويم الإلكتروني التقويم الإلكتروني
التقويم الإلكتروني Hanaa AlHarbi
 
اللغة الفرنسية
اللغة الفرنسيةاللغة الفرنسية
اللغة الفرنسيةmohamed saeed
 
في بيتنا قانون
في بيتنا قانونفي بيتنا قانون
في بيتنا قانونaboalam
 
قواعد اللغة العربية
قواعد اللغة العربيةقواعد اللغة العربية
قواعد اللغة العربيةalaseel56
 
Saudi ebreez for travel and tourism
Saudi ebreez for travel and tourismSaudi ebreez for travel and tourism
Saudi ebreez for travel and tourismFlyin.com
 
E tourisme Arabic
E tourisme Arabic E tourisme Arabic
E tourisme Arabic Desert Abdou
 
Castles- Palaces - Temples
Castles- Palaces - TemplesCastles- Palaces - Temples
Castles- Palaces - TemplesRAISSA RO
 
الميسر في العلاقات الدولية
الميسر في العلاقات الدوليةالميسر في العلاقات الدولية
الميسر في العلاقات الدوليةDroit Arabe
 
مجموعة القانون الجنائي المغربي
مجموعة القانون الجنائي المغربيمجموعة القانون الجنائي المغربي
مجموعة القانون الجنائي المغربيsirajj
 
Munich (Palaces & Castles)
Munich (Palaces & Castles)Munich (Palaces & Castles)
Munich (Palaces & Castles)Nikkitta M
 
Global Business & Development Strategy - An Overview -Travel & Tourism Sector
Global Business & Development Strategy - An Overview -Travel & Tourism SectorGlobal Business & Development Strategy - An Overview -Travel & Tourism Sector
Global Business & Development Strategy - An Overview -Travel & Tourism SectorCopperBridge Media
 

Viewers also liked (19)

رحلة الإنترنت 2
رحلة الإنترنت 2رحلة الإنترنت 2
رحلة الإنترنت 2
 
التسويق السياحي
التسويق السياحيالتسويق السياحي
التسويق السياحي
 
Travel Form 3
Travel Form 3Travel Form 3
Travel Form 3
 
Deutschland / Germany
Deutschland / GermanyDeutschland / Germany
Deutschland / Germany
 
رمضان
رمضانرمضان
رمضان
 
الدليل الأذكى للسائح - www.saeeh.com
الدليل الأذكى للسائح - www.saeeh.comالدليل الأذكى للسائح - www.saeeh.com
الدليل الأذكى للسائح - www.saeeh.com
 
Social Software In The Travel & Tourism Industry, & In Teaching A Sustainable...
Social Software In The Travel & Tourism Industry, & In Teaching A Sustainable...Social Software In The Travel & Tourism Industry, & In Teaching A Sustainable...
Social Software In The Travel & Tourism Industry, & In Teaching A Sustainable...
 
التقويم الإلكتروني
التقويم الإلكتروني التقويم الإلكتروني
التقويم الإلكتروني
 
اللغة الفرنسية
اللغة الفرنسيةاللغة الفرنسية
اللغة الفرنسية
 
في بيتنا قانون
في بيتنا قانونفي بيتنا قانون
في بيتنا قانون
 
قواعد اللغة العربية
قواعد اللغة العربيةقواعد اللغة العربية
قواعد اللغة العربية
 
Saudi ebreez for travel and tourism
Saudi ebreez for travel and tourismSaudi ebreez for travel and tourism
Saudi ebreez for travel and tourism
 
E tourisme Arabic
E tourisme Arabic E tourisme Arabic
E tourisme Arabic
 
قصص الأنبياء
قصص الأنبياءقصص الأنبياء
قصص الأنبياء
 
Castles- Palaces - Temples
Castles- Palaces - TemplesCastles- Palaces - Temples
Castles- Palaces - Temples
 
الميسر في العلاقات الدولية
الميسر في العلاقات الدوليةالميسر في العلاقات الدولية
الميسر في العلاقات الدولية
 
مجموعة القانون الجنائي المغربي
مجموعة القانون الجنائي المغربيمجموعة القانون الجنائي المغربي
مجموعة القانون الجنائي المغربي
 
Munich (Palaces & Castles)
Munich (Palaces & Castles)Munich (Palaces & Castles)
Munich (Palaces & Castles)
 
Global Business & Development Strategy - An Overview -Travel & Tourism Sector
Global Business & Development Strategy - An Overview -Travel & Tourism SectorGlobal Business & Development Strategy - An Overview -Travel & Tourism Sector
Global Business & Development Strategy - An Overview -Travel & Tourism Sector
 

Similar to 1to1 Marketing 7 17 09 F

Facebook Advertising: A Champagne Campaign on a Beer Budget
Facebook Advertising: A Champagne Campaign on a Beer BudgetFacebook Advertising: A Champagne Campaign on a Beer Budget
Facebook Advertising: A Champagne Campaign on a Beer BudgetJoseph LaMountain
 
SMX West 2013 Presentation - Retargeting Best Practices
SMX West 2013 Presentation - Retargeting Best PracticesSMX West 2013 Presentation - Retargeting Best Practices
SMX West 2013 Presentation - Retargeting Best PracticesLijo Joseph
 
LinkedIn Marketing Solutions 2013
LinkedIn Marketing Solutions 2013LinkedIn Marketing Solutions 2013
LinkedIn Marketing Solutions 2013Blake Boznanski
 
Microsoft Global Marketing Operations Case Study
Microsoft Global Marketing Operations Case StudyMicrosoft Global Marketing Operations Case Study
Microsoft Global Marketing Operations Case StudyIDV Solutions
 
Practical Tips for Lead Generation Through Display Advertising
Practical Tips for Lead Generation Through Display AdvertisingPractical Tips for Lead Generation Through Display Advertising
Practical Tips for Lead Generation Through Display AdvertisingVivastream
 
IAB Auto Conference Deck
IAB Auto Conference DeckIAB Auto Conference Deck
IAB Auto Conference DeckTribal Fusion
 
Digital Marketing and Monetization for Kenya's Music Industry
Digital Marketing and Monetization for Kenya's Music IndustryDigital Marketing and Monetization for Kenya's Music Industry
Digital Marketing and Monetization for Kenya's Music IndustryMoses Kemibaro
 
The Integrated Planning System - Presentation for FUNNEL B2B Marketing event,...
The Integrated Planning System - Presentation for FUNNEL B2B Marketing event,...The Integrated Planning System - Presentation for FUNNEL B2B Marketing event,...
The Integrated Planning System - Presentation for FUNNEL B2B Marketing event,...Rowan Hetherington
 
Modern media sales process
Modern media sales processModern media sales process
Modern media sales processMarc Binkley
 
Digital Marketing Innovation
Digital Marketing InnovationDigital Marketing Innovation
Digital Marketing Innovationdgsumner
 
Delivering Exceptional Web Experiences In a Social World
Delivering Exceptional Web Experiences In a Social WorldDelivering Exceptional Web Experiences In a Social World
Delivering Exceptional Web Experiences In a Social WorldLuis Benitez
 
Reaping the Rewards of Rich Media
Reaping the Rewards of Rich MediaReaping the Rewards of Rich Media
Reaping the Rewards of Rich MediaImaginasium, Inc.
 
Microsoft Audience Ads Workshop - London 2 October 2019
Microsoft Audience Ads Workshop - London 2 October 2019Microsoft Audience Ads Workshop - London 2 October 2019
Microsoft Audience Ads Workshop - London 2 October 2019MSFTAdvertising
 
InsideView success story Knowledge Lake
InsideView success story Knowledge Lake InsideView success story Knowledge Lake
InsideView success story Knowledge Lake InsideView
 
Presentation Alexis Lebedoff Facebook Belgium
Presentation Alexis Lebedoff Facebook BelgiumPresentation Alexis Lebedoff Facebook Belgium
Presentation Alexis Lebedoff Facebook BelgiumSocial Karma sa
 
adtech SF 2012 The next big idea by Jeff Crowe
adtech SF 2012 The next big idea by Jeff Croweadtech SF 2012 The next big idea by Jeff Crowe
adtech SF 2012 The next big idea by Jeff Crowead:tech
 
Nonprofit Websites: If You Build It, They Will Come … NOT!
Nonprofit Websites: If You Build It, They Will Come … NOT!Nonprofit Websites: If You Build It, They Will Come … NOT!
Nonprofit Websites: If You Build It, They Will Come … NOT!Joseph LaMountain
 
15miles Brochure (Inside Spread)
15miles Brochure (Inside Spread)15miles Brochure (Inside Spread)
15miles Brochure (Inside Spread)Cory Grassell
 

Similar to 1to1 Marketing 7 17 09 F (20)

LF_UK final
LF_UK finalLF_UK final
LF_UK final
 
Facebook Advertising: A Champagne Campaign on a Beer Budget
Facebook Advertising: A Champagne Campaign on a Beer BudgetFacebook Advertising: A Champagne Campaign on a Beer Budget
Facebook Advertising: A Champagne Campaign on a Beer Budget
 
SMX West 2013 Presentation - Retargeting Best Practices
SMX West 2013 Presentation - Retargeting Best PracticesSMX West 2013 Presentation - Retargeting Best Practices
SMX West 2013 Presentation - Retargeting Best Practices
 
LinkedIn Marketing Solutions 2013
LinkedIn Marketing Solutions 2013LinkedIn Marketing Solutions 2013
LinkedIn Marketing Solutions 2013
 
Microsoft Global Marketing Operations Case Study
Microsoft Global Marketing Operations Case StudyMicrosoft Global Marketing Operations Case Study
Microsoft Global Marketing Operations Case Study
 
Practical Tips for Lead Generation Through Display Advertising
Practical Tips for Lead Generation Through Display AdvertisingPractical Tips for Lead Generation Through Display Advertising
Practical Tips for Lead Generation Through Display Advertising
 
IAB Auto Conference Deck
IAB Auto Conference DeckIAB Auto Conference Deck
IAB Auto Conference Deck
 
Digital Marketing and Monetization for Kenya's Music Industry
Digital Marketing and Monetization for Kenya's Music IndustryDigital Marketing and Monetization for Kenya's Music Industry
Digital Marketing and Monetization for Kenya's Music Industry
 
About Us
About UsAbout Us
About Us
 
The Integrated Planning System - Presentation for FUNNEL B2B Marketing event,...
The Integrated Planning System - Presentation for FUNNEL B2B Marketing event,...The Integrated Planning System - Presentation for FUNNEL B2B Marketing event,...
The Integrated Planning System - Presentation for FUNNEL B2B Marketing event,...
 
Modern media sales process
Modern media sales processModern media sales process
Modern media sales process
 
Digital Marketing Innovation
Digital Marketing InnovationDigital Marketing Innovation
Digital Marketing Innovation
 
Delivering Exceptional Web Experiences In a Social World
Delivering Exceptional Web Experiences In a Social WorldDelivering Exceptional Web Experiences In a Social World
Delivering Exceptional Web Experiences In a Social World
 
Reaping the Rewards of Rich Media
Reaping the Rewards of Rich MediaReaping the Rewards of Rich Media
Reaping the Rewards of Rich Media
 
Microsoft Audience Ads Workshop - London 2 October 2019
Microsoft Audience Ads Workshop - London 2 October 2019Microsoft Audience Ads Workshop - London 2 October 2019
Microsoft Audience Ads Workshop - London 2 October 2019
 
InsideView success story Knowledge Lake
InsideView success story Knowledge Lake InsideView success story Knowledge Lake
InsideView success story Knowledge Lake
 
Presentation Alexis Lebedoff Facebook Belgium
Presentation Alexis Lebedoff Facebook BelgiumPresentation Alexis Lebedoff Facebook Belgium
Presentation Alexis Lebedoff Facebook Belgium
 
adtech SF 2012 The next big idea by Jeff Crowe
adtech SF 2012 The next big idea by Jeff Croweadtech SF 2012 The next big idea by Jeff Crowe
adtech SF 2012 The next big idea by Jeff Crowe
 
Nonprofit Websites: If You Build It, They Will Come … NOT!
Nonprofit Websites: If You Build It, They Will Come … NOT!Nonprofit Websites: If You Build It, They Will Come … NOT!
Nonprofit Websites: If You Build It, They Will Come … NOT!
 
15miles Brochure (Inside Spread)
15miles Brochure (Inside Spread)15miles Brochure (Inside Spread)
15miles Brochure (Inside Spread)
 

1to1 Marketing 7 17 09 F

  • 1. People.Technology.Solutions 1 To 1 MARKETING www.visionps.com The Vision Graphics Group
  • 2. The Power of Partnership Partnership (pärt n r-sh p ), A relationship between individuals or groups that is characterized by mutual cooperation and responsibility, as for the achievement of a specified goal. www.visionps.com The Vision Graphics Group
  • 3. Today’s Overview Introduction to ‘Applied Media’ Who We Are Core Services Our Focus Emerging Technologies • VDP • Integrated Marketing • Corporate Communication •In Review Next Steps www.visionps.com The Vision Graphics Group
  • 4. Who We Are The Vision Group Leading provider of marketing communication solutions that are sustainable in their deployment, exceed client expectations and provide a positive Return-on-Investment Uniquely positioned to create more value and opportunity for our customers to build their business Among the Nations’ largest single provider of digital output technology Forest Stewardship Council (FSC) certified Launch Creative– a PROMO 100 (#32) brand marketing agency www.visionps.com The Vision Graphics Group
  • 5. Core Services Digital Print Conventional Printing Large Format Printing Mail & Fulfillment Warehouse & Distribution Photo Prepress & Imaging Creative Services Finishing & Full Bindery Photography www.visionps.com The Vision Graphics Group
  • 6. Growing Our Business Vision is the 2nd Largest HP Indigo User Printing Over 11 Million Variable Data Impressions Per Month www.visionps.com The Vision Graphics Group
  • 7. The One-To-One Future What Is One-To-One One to One Marketing is a radical rethinking of modern marketing practices Digital printing technology now gives us the ability to personalize all of our printed materials Tracking customer buying habits and interests is now possible by using well minded databases and lists With this information you can target those known to have purchased your product, similar products, or are or would be interested in a future purchase Response rates and return on investment increase when using One-to-One Marketing techniques www.visionps.com The Vision Graphics Group
  • 8. The Audience of One Think One-To-One Variable Data Printing uses your Database information to target your customers and address them individually Meeting their individual needs www.visionps.com The Vision Graphics Group
  • 9. Mass Market Printing Think One-To-One Traditional Marketing Techniques Depends on a Single Generic Message to Appeal to a Large Group of People Yields Average Response Rates of 1% to 2% www.visionps.com The Vision Graphics Group
  • 10. Versioning Think One-To-One Addresses the Interests of the Group Every Audience Varies Widely by Demographics or Preferences Versions Speak More Directly to Different Groups www.visionps.com The Vision Graphics Group
  • 11. Customization The Ultimate One-To-One Piece Addresses the Interests of the Individual Using the information in your database to distinguish between each member or patient acknowledging what makes that person unique. www.visionps.com The Vision Graphics Group
  • 12. Relevant Personalization = Profits Gains Achieved Using Relevant, Personalized Communication Marketing 50 45 Order Size 40 35 Revenue 30 Response Time 25 20 Response Rate 15 10 Repeat Orders 5 0 SOURCE: CAP VENTURE SURVEY “Campaigns that utilize relevant graphics and text commonly see a 3-5 x lift in response rates” – PODi, The Digital Printing Initiative “42% of direct mail recipients prefer to respond online” – 2008 DMA Study www.visionps.com The Vision Graphics Group
  • 13. Customize Why Not One-To-One? Names in 4-color Personalize Custom Copy Unique Images The Possibilities Are Endless www.visionps.com The Vision Graphics Group
  • 14. Visually Customize Create Visual Appeal Photos and illustrations were selected from a data base of images enabling each piece to be visually customized Personalized Photography Creates Visual Interest www.visionps.com The Vision Graphics Group
  • 15. Use Your Data for Profit Increase Membership/Sales Market Share and Return on Investment Customization Through Digital Printing Get Your Re-Opens Message to Markets Your Buyers To You www.visionps.com The Vision Graphics Group
  • 16. Integrated Marketing Strategies – Increasing ROI Strategic marketing approach Improve direct mail/email response rates Capture online response in real time Provide relevant content in response to preferences. Engage responders in a more meaningful dialogue. Convert responders’ preferences into revenue. Real time reports on responses to online activity. www.visionps.com The Vision Graphics Group
  • 17. Integrated Marketing Campaign Blueprint Database Sales & Marketing 1 Postcard or Email 6 Campaign Thank You Email or Letter 2 Campaign Leads 4 5 to Personalized URL Alert! Email Direct www.JoeSmith.GotPurl.com Responses To Sales Saved in Sales Call Database 3 Personalized Dashboard for Response Tracking Survey Page With All Information Filled In www.visionps.com The Vision Graphics Group
  • 18. Case Study – On Line Ordering Personalization for Each Location, by Location via Web Based Order Form On-line Order for Sizes From: Poster to Postcard Individual Customize Locations Hours Hours and Services Offered Services Locations United States Benefit to Customer Postal Service • Each location can customize own pieces on-line www.visionps.com The Vision Graphics Group
  • 19. Case Study Personalize Direct Mail for Results Customize Customer’s An Entire Name Campaign Events and For The Locations Individual Mailing Address The Bradford Benefit to Customer Exchange • Proven response and sales increases www.visionps.com The Vision Graphics Group
  • 20. Case Study Bernina Online Ordering On-line Variable address for recipient Print Order Variable return Fulfillment address for for Direct Mail multiple dealers Campaigns Variable product and interest information from consumer’s profile data base Bernina Sewing Benefit to Customer Machines • On-line to print using variable data www.visionps.com The Vision Graphics Group
  • 21. Core Services Finishing and Full Bindery With complete finishing and bindery capabilities right in-house we can design, create and deliver materials that fit perfectly with your purpose, timeframe and budget. You get maximum effect, minimal stress and nothing but quality from start to finish. www.visionps.com The Vision Graphics Group
  • 22. Core Services We’ve Got Mail Fulfillment Intelligent inserting MQC Certification www.visionps.com The Vision Graphics Group
  • 23. One-To-One Marketing A Big Resource Vision is one of the only resources that can handle your One-To-One Marketing needs, while delivering the highest level of quality and professionalism - and all from here in Chicago. www.visionps.com The Vision Graphics Group
  • 24. Integrated Graphics Management We offer a full range of integrated graphic communications and services. Producing for every conceivable medium, our ultra-efficient digital workflow effectively combines the time and cost benefits of the hottest technology with the masterful touch of true artists. From design to photography, commercial offset to digital printing, pre-press production to wide format graphics… whatever you require, Vision has the answer. www.visionps.com The Vision Graphics Group
  • 25. Integrated Graphics Management In Conclusion We at Vision are grateful for the opportunity to present to you the future of Digital Print Marketing Our state of the art processes offer to you and your clients the capability of marketing your products to those who truly are in the target market group Making use of these new technologies is the key to our success www.visionps.com The Vision Graphics Group
  • 26. Integrated Graphics Management THANK YOU Our vision is to make quality a reality and to create trusted and experienced partnerships. www.visionps.com The Vision Graphics Group
  • 27. People.Technology.Solutions The Power of Partnership www.visionps.com The Vision Graphics Group