This document outlines a 10 step marketing plan for Gardasil, a HPV vaccine. The primary target market is females ages 9 to 26. Competitors include other HPV vaccine brands and prevention methods. The plan's first 5 steps define the target market, needs/expectations, competition, identify Gardasil's unique positioning preventing 70% of cervical cancers and 90% of genital warts, and estimate market size. The next 5 steps cover Gardasil's price, promotional strategies including various forms of advertising, global distribution through healthcare providers, and a winning strategy of product differentiation through its quadrivalent formulation and broader protection.