LI’L GRIPES SITE ANALYSIS - Potential for Commercial Viability
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This document analyzes the potential commercial viability of LilGripes.com by providing statistics on readership, engagement, and social media/SEO utilization from 2015-2016. It shows that the site achieved over 4,000 views in 2016 without advertising, utilizing only social media promotion and SEO keywords. Popular pages and most clicked links are listed, demonstrating strong viewer engagement. A case study highlights how the site drove traffic and 318 reads to a soap company's website, making it the most read article in 2016 through SEO and social media promotion alone. Global analytics reveal the site's international reach.
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LI’L GRIPES SITE ANALYSIS - Potential for Commercial Viability
- 1. LILGRIPES.COM SITE ANALYSIS POTENTIAL FOR COMMERCIAL VIABILITY STATISTICAL PROOF OF READERSHIP, ENGAGEMENT AND SEO/SOCIAL MEDIA UTILIZATION 1
- 2. TABLE OF CONTENTS 3. FEATURED ON MODE.COM 4. ALL-TIME VIEWS AND UNIQUE VISITORS 5. 2016 VIEWS AND UNIQUE VISITORS 6-7. TOP 10 POPULAR PAGES 2015-2016 8. VIEWER ENGAGEMENT VIA CLICKS – 2015 9. VIEWER ENGAGEMENT VIA CLICKS - 2016 10. REFERRERS VIA SEO KEYWORDS 11. CASE STUDY: USING LILGRIPES.COM FOR RESULTS IN BUSINESS 12-13. OUR GLOBAL REACH 2
- 3. FEATURED ON MODE.COM Alongside Variety and New York Times articles, our article intertwining Star Wars with fashion was featured on Mode.com, a prestigious curator of web articles : 3
- 4. ALL-TIME VIEWS AND UNIQUE VISITORS *AS OF MARCH 2015- APRIL 10, 2016 1. ACHIEVED WITHOUT ADVERTISING 2. UTILIZED ONLY SELF-PROMOTION ON SOCIAL MEDIA OUTLETS AND SEO KEYWORDS 4
- 5. 2016 VIEWS AND UNIQUE VISITORS *AS OF APRIL 10, 2016 OVER 4K VIEWS IN 2016 BY APRIL: 5
- 6. TOP 10 POPULAR PAGES - 2015 MARCH 2015- DECEMBER 2015 6
- 7. TOP 10 POPULAR PAGES - 2016 AS OF APRIL 10, 2016 7
- 8. VIEWER ENGAGEMENT VIA CLICKS 2015 MARCH 2015-DECEMBER 2015 8
- 9. 9 VIEWER ENGAGEMENT VIA CLICKS 2016 AS OF APRIL 10*
- 10. REFERRERS VIA SEO KEYWORDS MARCH 2015- APRIL 10, 2016 Site Referrers Due to Search Engine Keyword Optimization: 2015: 2016 *As of April 10: 10
- 11. CASE STUDY: USING LILGRIPES.COM FOR RESULTS IN BUSINESS GEEKSOAP.NET THE BUSINESS: An e-commerce company that produces and sells works of soap art inspired by various pop culture motifs, such as the Millennium Falcon in Star Wars and the D20 dice from Dungeons and Dragons. GOAL: Drive traffic directly from LilGripes.com to GeekSoap.Net’s product pages APPROACH: • Write an introduction to the company, its products and services and its uniqueness in the marketplace. • Promote the article on community forums and social platforms relevant to the movies, video games, and other geek-culture fandoms on which the soaps are based. RESULTS: Within one week, GeekSoap.Net became the 3rd most-clicked link on LilGripes.com in 2016. It has also since totaled 318 reads, making it the most-read article this year on the website. Accomplished with zero use of ad placements—simply the presence of SEO keywords and social media to attract visitors and, more importantly, engagement with the company’s product pages. 11
- 12. 12 OUR GLOBAL REACH 2015– MARCH 2015 – DECEMBER 2015
- 13. 13 OUR GLOBAL REACH 2016- AS OF APRIL 10*