Creating a CPR Buzz...or at least a message that gets people to attend your CPR program!
•Download as PPTX, PDF•
0 likes•647 views
Getting citizens to participate in CPR courses/programs/events is challenging. Learn tips about effective messaging. We also reccomend the book Made to Stick!
Recommended
Recommended
More Related Content
Similar to Creating a CPR Buzz...or at least a message that gets people to attend your CPR program!
Similar to Creating a CPR Buzz...or at least a message that gets people to attend your CPR program! (17)
More from David Hiltz
More from David Hiltz (20)
Recently uploaded
Recently uploaded (20)
Creating a CPR Buzz...or at least a message that gets people to attend your CPR program!
- 1. LIGHTNING ROUND CPR MESSAGES THAT WORK
- 2. I am employed by the AMERICAN HEART ASSOCIATION
- 8. When we look at examples…
- 10. Cardiac arrest strikes 250,000 times each year… 80% of cardiac arrests occur in and around the home… Bystander CPR is performed in less than 1/3 of persons who have cardiac arrest… Cardiovascular disease is the #1 killer… When CPR is performed correctly…
- 11. Mark Twain once observed, “ A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public- health scares circulate effortlessly. Meanwhile, people with important ideas— businessmen, educators, politicians, journalists, and others— struggle to make their ideas “stick.”
- 12. Who here has not dealt with the cough CPR message?
- 14. RESIST THE TEMPTATION!
- 15. PUT A NAME ON THE ISSUE.. WE ARE TALKING ABOUT PEOPLE!
- 16. You get two letters…
- 17. No talking heads… Please!
- 21. http://www.madetostick.com/ PRINCIPLE 1 SIMPLE PRINCIPLE 2 UNEXPECTED PRINCIPLE 3 CONCRETE PRINCIPLE 4 CREDIBLE PRINCIPLE 5 EMOTIONAL PRINCIPLE 6 STORIES © 2008 by Chip and Dan Heath. All rights reserved. Do not replicate without written permission.