LIGHTNING            ROUNDCPR MESSAGESTHAT WORK
Mark Twain once observed,“ A lie can get halfway around the world before        the truth can even get its boots on.”     ...
Who here has notdealt with the cough   CPR message?
YOUR CPR MESSAGE
RESIST    THETEMPTATION!
PUT A NAME ON…
You get two letters…
No talking heads…     Please!
When we look at  examples…
Cardiac arrest strikes 250,000 times each year…80% of cardiac arrests occur in and around the                   home…Bysta...
http://www.madetostick.com/
Lightning Round Slides: CPR Messages
Lightning Round Slides: CPR Messages
Lightning Round Slides: CPR Messages
Lightning Round Slides: CPR Messages
Lightning Round Slides: CPR Messages
Lightning Round Slides: CPR Messages
Lightning Round Slides: CPR Messages
Lightning Round Slides: CPR Messages
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Lightning Round Slides: CPR Messages

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Slides that were used to facilitate a discussion on CPR messages at Emergency Cardiovascular Care Update, 2010.
I recommend the book, Made to Stick.

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Lightning Round Slides: CPR Messages

  1. 1. LIGHTNING ROUNDCPR MESSAGESTHAT WORK
  2. 2. Mark Twain once observed,“ A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urbanlegends, conspiracy theories, and bogus public- health scares circulate effortlessly. Meanwhile, people with important ideas—businessmen, educators, politicians, journalists, and others— struggle to make their ideas “stick.”
  3. 3. Who here has notdealt with the cough CPR message?
  4. 4. YOUR CPR MESSAGE
  5. 5. RESIST THETEMPTATION!
  6. 6. PUT A NAME ON…
  7. 7. You get two letters…
  8. 8. No talking heads… Please!
  9. 9. When we look at examples…
  10. 10. Cardiac arrest strikes 250,000 times each year…80% of cardiac arrests occur in and around the home…Bystander CPR is performed in less than 1/3 of persons who have cardiac arrest… Cardiovascular disease is the #1 killer… When CPR is performed correctly…
  11. 11. http://www.madetostick.com/

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