This document discusses trends in different consumer markets for llama fiber products. It describes the eco-conscious urban consumer who favors natural, undyed yarns and casual styles. Luxury consumers are described as seeking timeless elegance and sophistication through minimalist, soft colors and delicate styles. The document also explores folklore-inspired trends incorporating various global influences and reinterpretations of traditional colors and patterns in both monochromatic and brightly colored styles. Emerging niche markets for plus size, home decor, seniors and pets are also mentioned.