Based on the survey findings, the document recommends making the magazine design easy to read for those "on the move", including ads for fast food and entertainment, and featuring articles on fashion, technology/gadgets, and live music reviews/con

1. Life style Questionnaire
By Mark Rowland

2. Male or Female When I did this survey i handed it out to
people in the school building at that
time. Although my target audience is
aimed for men I don't want it to be
primarily males who read it. Doing this
would mean my magazine would have a
smaller circulation and therefore less
readers.
female With the surveys handed back, its easy
44%
to see that males took more notice in
the magazine i was intending to make.
Male
56% With over half the people answering the
sheet being male it shows that they
were more interested in the magazine i
was to make and this therefore shows
that before even making the cover or
inside pages i am aiming at the right
audience.

3. On this question i asked what they prefer to
What type of food do eat. Using this information i can then tell if
they are people who are always out and
you normally eat? about and therefore eating convenient
food, or people who are in at home and
aren't in a rush to eat.
Looking at the graph I can see that nearly ¾
Home of the people who took completed the
Cooking
33%
questionnaire normally eat fast food. With
my target audience in mind i can guess that
most of them would be on the move and
not able to cook proper meal to sit down
Fast food
67% and eat with. With this information i can
make my magazine more inviting to read by
having less text on the front cover and on
the inside. Having the front cover looking
as easy to read as possible will mean that
How much money do you spend on passer bys who are walking past could be
4.5
food/drink a week? attracted to it because they know it
4 wouldn't be a long read, and instead would
3.5 just be a ratio of more pictures to text.
Amount of people
3 Not only does this graph say that i need to
2.5 make the magazine a quick and easy read
2 but also says what adverts i could put in the
1.5 magazine for my target audience. Using this
1 information i could put fast food based
0.5 adverts and offers in to attract even more
0
customers.
£1.00-£3.00 £3.00-£5.00 none More than £5.00
Amount of money spend in a week

4. Do you care about your look and The reason for this question is to tell me what
what clothes you wear? thoughts my target audience would have on
fashion. Using this information i can put articles
in that would have more fashion based pictures
or text in. Not only could i choose better
articles but it would also get information about
what adverts to put in.
no The graph shows that over half of the people
44%
have a keen interest in fashion. With this
information i can tell that the audience are up
yes to date with fashion and presumably also
56%
willing to spend a reasonable amount of money
fashion and maybe even other products of
interest.
Using these graphs i can put articles in that are
to do with bands with a keen eye for fashion
and are stylish band members.

5. Do you keep up to date with all the latest Looking at this graph you can tell that over
gadgets? half of the answers for this question were
answered yes. With this information i can
tell that just like the fashion question
earlier my target audience are likely to
spend a fair amount of their disposable
income on gadgets that have been
released very recently.
no Using this information i can tell that they
44%
are interested in technology and with my
magazine it would be a good idea to offer
interactivity such as Facebook, Twitter
yes
56% doing this would entice more readers who
are interested in technology. Not only
would it offer interactivity but also expand
the circulation of the magazines name as it
would be crossing different media
platforms.

6. How much do you spend on entertainment a week?
3.5
3
2.5
Amountof people
2
1.5
1
0.5
0
£1.00-£3.00 £3.00-£5.00 none More than £5.00
Amount ofmoney spent
On this graph it shows how when spending money on entertainment such as cinema or games
etc they mostly spend £3.00 to £5.00. although that was the most popular choice of answer, the
other answers were all the same popularity. With this information I can see that the people who
answered the question were quite willing to spend money on entertainment. With this i can
include adverts in my magazine which are for entertainment such as games or latest movie
releases.

7. How often do you go out during the week?
4.5
4
3.5
The amount of people
3
2.5
2
1.5
1
0.5
0
never once a week twice a week other (please state)
Amount of times they go out in a week
With this graph i can tell that all of my target audience go out and socialize. With this
information i can instantly tell that a good article to have in my magazine and maybe even front
cover would be a live performance and reviews or gigs and festivals.
A good idea to attract readers using this information would be to have main articles or plugs.
Having good reviews about certain performances will mean people will buy the magazine as
they would be interested to know. Having plugs on the front cover offering the chance to win
tickets to live shows would also increase readership as people would be interested in a chance
to go out for free.