Life.Data.Tech provides in-depth journalism about technology, life, and data through long-form articles. It values quality writing and transparency, including making data sources available. Readers are invited to participate through social media and a backstage community site. Writers are also part of the story, discussing their reporting process. Operations are openly shared through quarterly reports. Content is available on Kindle in addition to the website.
Why Healthcare Brands Need Digital Strategies Now More Than EverPeter Figueredo
Presentation from The 2016 Healthcare IT & PR Marketing Conference in Atlanta.
In this presentation, Peter will discuss why there has recently been a shift in which healthcare brands have started putting a higher value and need on digital marketing. This has not always been the case but is shifting to become a key priority for healthcare brand execs, and digital marketers should look to healthcare brands as vital sources of work, revenue, and purpose. An article that further discusses this point can be found here at Ad Age.Peter will touch on:
Why is this shift taking place now?How is this shift benefitting digital marketers?Why do healthcare brands need to jump at the opportunity to take advantage of digital marketing now, and how can they begin to implement solid strategies for their brands? Where do they find the resources to do this?What can healthcare marketing professionals do to ensure they are creating a solid strategy for their healthcare brand?What does a solid digital marketing strategy look like for a healthcare brand? How does it differ from other industry brand’s strategies?Why should digital marketing professionals and CMOs embrace this shift and how can it improve the digital marketing space as a whole? What opportunities will this bring digital marketing professionals?
éTica en la formación de enfermeros(as)Ivan Sanchez
Benemérita Universidad Autónoma de Puebla
Ética en la formación de Enfermeros(as)
Alumno: Sanchez Rodriguez Ivan
DEFINICIÓN DE ÉTICA
La ética es una ciencia la cual estudia el comportamiento humano ya sean buenos o malos, es decir, bajo consideración del bien o del mal.
La ética es la parte filosófica la cual se encarga de estudiar la moral del ser humano.
Relación de la ética con otros saberes
En la actualidad la ética tiene diversas y numerosas cuestiones con otras disciplinas como son: el derecho a la tecnología, de la filosofía a la teología moral, étc.
¿Por qué deben estudiar ética los profesionales de la salud?
Deben de estudiar la ética porque no solo es teoría si no también en gran parte es practica y la van a aplicar toda su vida.
¿Qué es lo correcto?
Lo correcto es el conjunto de valores que de cada individuo tiene como resultado de diversos factores los cuales son: costumbres sociales con su familia, antecedentes religiosos, educativos y culturales, e influencias de sus amistades.
Deberes, derechos y responsabilidades
Son vasados en los aspectos de la vida tanto laboral como profesional.
Consentimiento informado
Es el dialogo entre paciente-medico para ver si el paciente acepta o no que se le realice un procedimiento.
El secreto profesional de enfermería
El secreto profesional es todo aquello que llega a conocimiento de la enfermera en el desempeño de su profesión. El cual no debe de ser revelado.
La verdad ante el enfermo
El profesional sanitario no debe mentir ya que si lo hace estará engañando al paciente , por ello ni el doctor ni la enfermera debe mentirle al enfermo ni que el enfermo sea inducido a mentir con palabras o gestos.
Apelación a la toma de conciencia
El concepto de manera general es aceptar que las personas tienen el derecho de actuar según sus propias creencias y valores.
La enfermera como defensora del paciente
La enfermera es la defensora del paciente ante cualquier irregularidad hacia este, ya sea cometida por el doctor o cualquier profesional del área de la salud.
Códigos profesionales
• Código ético: Es de creencias, Influye en la naturaleza humana
• Código moral: Son indicados con palabras y son normas respecto a una conducta adecuada.
Slides from my session at the Gilbane conference 2015.
Recurring Revenue: Why Subscription Models are the New Hot Business Model (Again)
Wednesday, December, 2: 4:00 p.m. - 5:00 p.m.
There are those who have been “doing” subscriptions longer than many - newspapers, newsletters, journals, and magazines, to name a few. While traditional publishers are evolving and still thriving, today subscriptions are a hot "new" business model being used to sell anything and everything from information, data, software, music, services, articles, books, cars, make-up, and apps -- pretty much anything one can imagine being sold on a recurring basis. (Yes, even underwear.) In this session we will walk through the drivers and strategies businesses need to keep in mind launching and scaling subscription revenues. We will also walk through case studies and war stories direct from publishers, SaaS, data and other subscription-focused businesses.
Moderator:
Kathy Greenler Sexton, CEO & Publisher, Subscription Insider
Panelists:
Catherine Giffi, Director, Strategic Market Analysis, Wiley
Jim Fosina, CEO & Founder, Amora Coffee & Tea and Fosina Marketing Group
Dan Burkhart, CEO, Recurly
Peter Figueredo, Founding Partner, Subscription Practice Lead, & Head of Client Services, House of Kaizen
Why Healthcare Brands Need Digital Strategies Now More Than EverPeter Figueredo
Presentation from The 2016 Healthcare IT & PR Marketing Conference in Atlanta.
In this presentation, Peter will discuss why there has recently been a shift in which healthcare brands have started putting a higher value and need on digital marketing. This has not always been the case but is shifting to become a key priority for healthcare brand execs, and digital marketers should look to healthcare brands as vital sources of work, revenue, and purpose. An article that further discusses this point can be found here at Ad Age.Peter will touch on:
Why is this shift taking place now?How is this shift benefitting digital marketers?Why do healthcare brands need to jump at the opportunity to take advantage of digital marketing now, and how can they begin to implement solid strategies for their brands? Where do they find the resources to do this?What can healthcare marketing professionals do to ensure they are creating a solid strategy for their healthcare brand?What does a solid digital marketing strategy look like for a healthcare brand? How does it differ from other industry brand’s strategies?Why should digital marketing professionals and CMOs embrace this shift and how can it improve the digital marketing space as a whole? What opportunities will this bring digital marketing professionals?
éTica en la formación de enfermeros(as)Ivan Sanchez
Benemérita Universidad Autónoma de Puebla
Ética en la formación de Enfermeros(as)
Alumno: Sanchez Rodriguez Ivan
DEFINICIÓN DE ÉTICA
La ética es una ciencia la cual estudia el comportamiento humano ya sean buenos o malos, es decir, bajo consideración del bien o del mal.
La ética es la parte filosófica la cual se encarga de estudiar la moral del ser humano.
Relación de la ética con otros saberes
En la actualidad la ética tiene diversas y numerosas cuestiones con otras disciplinas como son: el derecho a la tecnología, de la filosofía a la teología moral, étc.
¿Por qué deben estudiar ética los profesionales de la salud?
Deben de estudiar la ética porque no solo es teoría si no también en gran parte es practica y la van a aplicar toda su vida.
¿Qué es lo correcto?
Lo correcto es el conjunto de valores que de cada individuo tiene como resultado de diversos factores los cuales son: costumbres sociales con su familia, antecedentes religiosos, educativos y culturales, e influencias de sus amistades.
Deberes, derechos y responsabilidades
Son vasados en los aspectos de la vida tanto laboral como profesional.
Consentimiento informado
Es el dialogo entre paciente-medico para ver si el paciente acepta o no que se le realice un procedimiento.
El secreto profesional de enfermería
El secreto profesional es todo aquello que llega a conocimiento de la enfermera en el desempeño de su profesión. El cual no debe de ser revelado.
La verdad ante el enfermo
El profesional sanitario no debe mentir ya que si lo hace estará engañando al paciente , por ello ni el doctor ni la enfermera debe mentirle al enfermo ni que el enfermo sea inducido a mentir con palabras o gestos.
Apelación a la toma de conciencia
El concepto de manera general es aceptar que las personas tienen el derecho de actuar según sus propias creencias y valores.
La enfermera como defensora del paciente
La enfermera es la defensora del paciente ante cualquier irregularidad hacia este, ya sea cometida por el doctor o cualquier profesional del área de la salud.
Códigos profesionales
• Código ético: Es de creencias, Influye en la naturaleza humana
• Código moral: Son indicados con palabras y son normas respecto a una conducta adecuada.
Slides from my session at the Gilbane conference 2015.
Recurring Revenue: Why Subscription Models are the New Hot Business Model (Again)
Wednesday, December, 2: 4:00 p.m. - 5:00 p.m.
There are those who have been “doing” subscriptions longer than many - newspapers, newsletters, journals, and magazines, to name a few. While traditional publishers are evolving and still thriving, today subscriptions are a hot "new" business model being used to sell anything and everything from information, data, software, music, services, articles, books, cars, make-up, and apps -- pretty much anything one can imagine being sold on a recurring basis. (Yes, even underwear.) In this session we will walk through the drivers and strategies businesses need to keep in mind launching and scaling subscription revenues. We will also walk through case studies and war stories direct from publishers, SaaS, data and other subscription-focused businesses.
Moderator:
Kathy Greenler Sexton, CEO & Publisher, Subscription Insider
Panelists:
Catherine Giffi, Director, Strategic Market Analysis, Wiley
Jim Fosina, CEO & Founder, Amora Coffee & Tea and Fosina Marketing Group
Dan Burkhart, CEO, Recurly
Peter Figueredo, Founding Partner, Subscription Practice Lead, & Head of Client Services, House of Kaizen
This presentation touches on how organizations can better serve mobile users without spending a lot of time (or budget). I presented it at Denton NewsTrain in September 2018 and Denver NewsTrain in April 2019.
An overview of the newspaper production process from story idea to publication. Intended as a prompt for introductory discussion about newsroom roles and processes. This is a little dated now, but the basics are still right. Feedback welcome.
Click through for a few facts about the differences between outbound and inbound release tactics and objectives, tips on how to effectively integrate your efforts, thoughts on how social media fits in, and information on what we’re hearing from journalists and bloggers regarding their release preferences and social media usage.
This presentation explores the concept of news jacking that can be leverage by content marketers or any entity that needs visibility online through press and news outlet
This presentation touches on how organizations can better serve mobile users without spending a lot of time (or budget). I presented it at Denton NewsTrain in September 2018 and Denver NewsTrain in April 2019.
An overview of the newspaper production process from story idea to publication. Intended as a prompt for introductory discussion about newsroom roles and processes. This is a little dated now, but the basics are still right. Feedback welcome.
Click through for a few facts about the differences between outbound and inbound release tactics and objectives, tips on how to effectively integrate your efforts, thoughts on how social media fits in, and information on what we’re hearing from journalists and bloggers regarding their release preferences and social media usage.
This presentation explores the concept of news jacking that can be leverage by content marketers or any entity that needs visibility online through press and news outlet
3. WHAT IS LIFE.DATA.TECH?
Quality
The best writers, the best minds, and the best of technology.
Long-Form
Screw pageviews. This is writing worth reading.
Journalism
Integrity, style guides – this is journalism the way it’s supposed to be.
4. WHAT IS SECOND GEEK?
Second Geek, as in, second opinion.
2G is a community website. The Life.Data.Tech backstage.
5. THE LIFE.DATA.TECH CORNERSTONES
Writers, Writers, Writers
We value individual style.
We want writers to write stories worth reading.
Writers are LDT’s rockstars.
Flexible and fair licensing agreements.
Readers, Readers, Readers
We don’t waste their time.
We don’t bullshit them.
They are invited to participate in every aspect of our operations.
We make it easy for them to access our content.
6. WHAT CAN I FIND ON LDT?
Articles, features, editorials, interviews, reviews, infographics, and more.
Articles: The general work unit of the site. Thoughtful content that doesn’t quite
warrant a feature.
Features: The pièce de résistance of LDT – long, thoughtful, and investigative.
Editorials: The second pillar of content. Long, thoughtful, opinions from smart
people.
Interviews: Find out what the best minds know.
Reviews: Everything that’s wrong with Engadget… fixed.
Infographics (and other data dumps): Just the facts.
7. OUR WRITERS ARE PART OF THE STORY
Gonzo Journalism is a first person narrative style that often includes the reporter
as part of the story.
Popularized by Hunter S. Thompson.
Contemporary examples include This American Life and Radiolab.
Our writers are part of the story. How they found information, the process of
writing, the context and process of the interviews should be a part of their stories.
We invite the readers behind the scenes, into the minds of the writers to better
understand the stories they are covering.
Our writes engage their audience on the 2G backstage.
8. OUR READERS ARE PART OF THE STORY
We take the readers backstage with 2G.
Full utilization of social media.
We invite readers to participate in our editorial process: Propose
writers, stories, topics, and more.
Require our writers to have minimum engagement with readers as part of the
overall process of their contributions.
If a writer just wants to write a 1,000 word piece, or write a piece and walk away
from it, they should not be writing for us.
We want writers who will engage the reader, and continue the story with them
after the story is published.
9. THE DATA IS THE STORY
Information is power.
As often as possible we expose the readers to the raw data. The full
transcripts, the tables, the charts, etc.
If you’ve ever read a story and found yourself wishing you could simply
read the writer’s source material, you’re gonna like us.
We invite readers to use the data to second guess us.
10. ALARMINGLY TRANSPARENT OPERATIONS
Nothing is off limits.
Our mission to provide the raw data doesn’t stop at the story.
Virtually every aspect of LDT’s operations will be available on 2G. If you want to
see our analytics, you can. If you want to see what’s getting our page views, do it.
Quarterly Reports – We release entire packages of information, including
communication between the editorial board members.
Probably even the rates we pay for stories will be public.
If you’ve ever wondered if a cozy relationship between a company and a
publication caused a story, you’re going to like us – because you can check our
work.
11. OUR CONTENT GOES WITH YOU…
...on Kindle, one of our premium features.
We take our best stories, compile them, and release them as affordable, bite size
e-books on Amazon’s market.
We can release monthly compendiums.
We can release topical compilations.
We can pick the best of the year.
All in addition to a fully functional mobile website.
Kindle allows us to leverage Amazon’s network, and cross-platform app, without
wasting our time constructing a custom app.