- Marc and Kelly Hunter founded Latitude Homes after gaining experience from A1 Homes. - A1 Homes ranking among home builders improved from 110th in 2002 to 4th in 2007, a greater success than other top 10 builders. - Latitude Homes aims to help people achieve home ownership through high customer satisfaction, value, and transparency. - The document outlines the benefits and responsibilities of becoming a Latitude Homes license holder, including training, systems, product options, and marketing support to establish and grow a home building business.

2. Latitude Homes
Licence Holder
Proposition

3. The History of Latitude Homes
 Marc & Kelly Hunter – founders of Latitude Homes
 Experience from A1 Homes

4. The History of Latitude Homes
New Housing Ranking
January 2002 – December 2002
Builder
Fletcher Residential
G J Gardner Homes
Jennian Homes
Golden Homes
Stonewood Homes
Universal Homes
Horncastle Homes Ltd
Versatile/Totalspan
Downer EDI
Akita/Format
A1 Homes
Rank
1
2
3
4
5
6
7
8
9
10
110

5. The History of Latitude Homes
New Housing Ranking
January 2003 – December 2003
Builder
G J Gardner Homes
Golden Homes
Jennian Homes
Fletcher Residential
Versatile/Totalspan
Horncastle Homes Ltd
Stonewood Homes
David Reid Homes Ltd
Signature Homes
Direct/Legacy
A1 Homes
Rank
1
2
3
4
5
6
7
8
9
10
42 (up 68)

6. The History of Latitude Homes
New Housing Ranking
January 2004 – December 2004
Builder
G J Gardner Homes
Golden Homes
Jennian Homes
Fletcher Residential
Versatile/Totalspan
Horncastle Homes Ltd
Generation Dev.
David Reid Homes Ltd
Stonewood Homes
Sunshine Homes
A1 Homes
Rank
1
2
3
4
5
6
7
8
9
10
30 (up 12)

7. The History of Latitude Homes
New Housing Ranking
January 2005 – December 2005
Builder
G J Gardner Homes
Golden Homes
Jennian Homes
Fletcher Residential
Versatile/Totalspan
Stonewood Homes
Horncastle Homes Ltd
Signature Homes
Universal Homes
David Reid Homes Ltd
A1 Homes
Rank
1
2
3
4
5
6
7
8
9
10
15 (up 15)

8. The History of Latitude Homes
New Housing Ranking
January 2006 – December 2006
Builder
G J Gardner Homes
Jennian Homes
Golden Homes
Fletcher Residential
Versatile/Totalspan
A1 Homes
David Reid Homes Ltd
Signature Homes
Horncastle Homes Ltd
Sovereign Homes
Rank
1
2
3
4
5
6 (up 9)
7
8
9
10

9. The History of Latitude Homes
New Housing Ranking
January 2007 – September 2007
Builder
G J Gardner Homes
Golden Homes
Jennian Homes
A1 Homes
Versatile/Totalspan
Fletcher Residential
Stonewood Homes
Generation Dev.
Ryman Healthcare
David Reid Homes Ltd
Rank
1
2
3
4 (up 2)
5
6
7
8
9
10

10. The History of Latitude Homes
New Housing Ranking
Summary
Builder
G J Gardner Homes
Golden Homes
Jennian Homes
A1 Homes
Versatile/Totalspan
Fletcher Residential
Stonewood Homes
Generation Dev.
Ryman Healthcare
David Reid Homes Ltd
A1 Homes moved up from 110th in 2002 to 4th in 2007
None of the other top 10 companies have had such success
Figures don’t include kitset numbers
Totals
808
623
466
309
290
229
204
199
191
190

11. The Latitude Homes Philosophy
 Compass – icon
 Integrity and providing direction
 Principal belief is that everybody should be able to
afford their own home
 Purpose is to help people gain security through home ownership

12. The Latitude Homes Values
 We want to work with people whose values are compatible with what
we hold to be important.
 Our company’s values include:
 Unconditional customer satisfaction
 Unbeatable value for money
 Homes built on time
 We do what we say
 Customer education & demystification of the building process

13. Licence Holder vs Franchise Holder
 Own your own business yet remain within the
Latitude Homes community
 Established network for problem sharing and brainstorming
 Access to likeminded entrepreneurs for generating ideas
and solutions
 Take advantage of Latitude Homes systems, procedures
and guidelines
 Ongoing training and support from Head Office

14. Initial Revenue will be
generated by selling
 Kitset homes
- As the business grows and experience in the industry
increases, revenue can be generated by expanding into other
building solutions:
 Shell Only homes
 Transportable Homes
 Full Build homes
- Positive cashflow business

15. Tools provided to the Licence Holder
include - Product
 An expanding range of contemporary house designs
 Large selection of Kitset plans in NZ
 Pre-negotiated bulk discounts on building supplies
 Build time system on full build contracts
 Established costing structure
 Opportunity to become a ‘Registered Master Builder’
in due course

16. Tools provided to the Licence Holder
include - Systems
 Tailormade Customer Relationship Management system designed and
owned by Latitude Homes
 Project Management system designed specifically for the building
industry
 Accounting system designed specifically for the building industry
 Ongoing training and support from Latitude Homes
 Commitment to one on one support from the Latitude Homes Licence
Holder General Manager
 Colleague support from within the Latitude Homes network of Licence
Holders
 Business mentoring throughout the life cycle of your Latitude Homes
investment

17. Tools provided to the Licence Holder
include - Marketing
 A strong brand with national presence
 Clear and consistent branding
 Education resources for the customer
- including First Home Builders Guide
 Individual Floorplan sheets
 House Plan brochures
 24 hour, 7 day a week Sales Contact Centre
- using nationwide 0800 phone number
 Combination of nationwide and localized advertising
- responses are monitored and media placement adjusted where needed
 Lead generation campaigns
- using all forms of media
 Sales generation campaigns to customer database

18. Tools provided to the Licence Holder
include - Marketing cont.
 Website
- continual search Engine Optimisation
- database capture
 Nationwide database
- existing segmented database
- set up to enable segmentation for regions, Build Time indications
- continually growing

19. Training
 Individually tailored to your industry and business experience
 A minimum of 1 week in Auckland meeting Latitude Homes Head Office
staff, Marketing, Sales Contact Centre and technical support staff
 Receive Guidelines containing training information

20.  Induction training includes
 Training in Latitude Homes’ standards & procedures
 Branding induction
 Sales Process
 Quotations – including online training with DataBuild
 Customer Lifecycle
 Marketing programme
 Sales Contact Centre – including training with FrontEnd
 Database management
 Project Management – including online programme
 After Sales Service
Training

21. Licence Holder Benefits - Marketing
 All marketing & advertising is handled by Head Office and
includes:
 nationwide and regional press advertising
 online advertising
 specific campaigns throughout the country
 advertising in all forms of media
 lead generation campaigns
 sales generation campaigns
 comprehensive website with complete listings of plans &
specifications
 database segmentation

22.  The benefits of centralising all marketing and advertising include:
 Combined buying power enables discounted media and opportunities
for added value eg premium positioning within publications
 Consistency of brand representation
 A synergistic approach - maximizing the effect of combining all forms of
media
 Working with an experienced marketing team that helped establish and
grow the Latitude Homes’ vision
 Allowing Licence Holders the freedom to concentrate on their primary
purpose... constructing homes and keeping their customers happy
Licence Holder Benefits - Marketing

23. Licence Holder Benefits -
Customer Relationship Management
 Tailor made programme developed by Latitude Homes
 All leads and information are captured so that a relationship with the
customer can be established and grown over time
 Customer leads are entered into the centralized database
 Qualification occurs at the Sales Contact Centre
 Requests for educational information are fulfilled by the Sales Contact
Centre
 Qualified leads are directed to the local Licence Holder for managing
through the sales system

24.  The benefits of a tailor made CRM programme include:
 Real time tracking of leads, prospects and sales
 Full accountability and monitoring of media spend and effectiveness
 Round-the-clock Sales Contact Centre allows the Licence Holders freedom
away from the phone
 Establishment of a customer’s relationship with Latitude Homes from the
first point of contact
 Queries are answered quickly and effectively – by a real person rather than
a machine
 Qualification of leads so that the Licence Holder can concentrate on those
customers who are further along the decision making process- warm rather
than cold leads
 Enables the customer to enter into a multi-contact point programme to
ensure a relationship is built over time
Licence Holder Benefits -
Customer Relationship Management

25. Licence Holder Benefits -
Quotation and Project Management
 Tailor made application with a user friendly interface
 Allows accurate quotations, tracking and management of
all projects
 Full training in these applications is provided during
Induction stage

26. The Latitude Homes and
Licence Holder Relationship
 Joint responsibilities in order to ensure all parties profit and
are successful

27. Licence Holder Responsibilities
 Compliance with Latitude Homes systems,
procedures and guidelines
 Maintain high quality relationships with customers,
suppliers, Latitude Homes staff and other Licence
Holders
 Active participation in all marketing and advertising
initiatives
 Adoption of sound business management methods

28. Latitude Homes Responsibilities
 Provide Introductory and ongoing training for all
systems, procedures and guidelines
 Maintenance of preferential arrangements with suppliers
 Supply quality sales leads generated by nationwide and
local marketing campaigns
 Provision of business mentoring strategies

29. Developing The Latitude Homes Licence
Holder Relationship
 Review Stage
 Questionnaire already supplied to Latitude Homes
 Documentation included in the Latitude Homes Licence Proposition to
be signed and returned.

30. Developing The Latitude Homes Licence
Holder Relationship
 Pre Licence Holder Stage
 Latitude Homes will review the signed documentation and the
subsequent information
 Both parties to decide if they want to continue to the next stage
 Meeting to present the Latitude Homes Licence Agreement
 Legal advice to be sort by Licence Holder
 Sign Licence agreement

31. Developing The Latitude Homes Licence
Holder Relationship
 Induction Stage
 Introductory training in Auckland
 Meet Latitude Homes staff and preferential suppliers
 Site visits

32. Developing The Latitude Homes Licence
Holder Relationship
 Operational Stage
 You’re in business!
 Continued support and training

33. The Success Cycle
.

34. The Success Cycle
Establishment Phase

35. The Success Cycle
Growth Phase

36. The Success Cycle
Self Sufficient Phase

37. The Success Cycle
Sale of Investment Phase

38.  Starting Point
 Establishment Phase
- comprehensive training & support
- establishment of a viable business
The Success Cycle

39.  Growth Phase
- establish a showhome
- business growing with leads and completed sales
- increase the number of staff
The Success Cycle

40.  Self Sufficient Phase
- achieve work / lifestyle balance
- freedom to choose how to spend your time
The Success Cycle

41.  Sale of Investment Phase
- choice of remaining in the business
- move onto other opportunities
The Success Cycle

42. The Investment
 Establishment fee - $150,000 plus GST
 Covers:
 Maintaining the long term value of the Latitude Homes brand
 Training and instruction of the Licence Holder
 Training Guidelines
 Protection of all trademarks, trade names, logo types and
symbols
 Research & development relating to products and general
operational methods used by Latitude Homes

43. The Investment
 In addition:
 $3000 plus GST royalty fee per kitset, transportable,
shell only, an full build house sold paid on receiving
first stage payment
 2% of gross sales towards lead generation &
marketing – payable monthly
 0.5% of gross sales towards computer administration –
payable monthly

44. Next Steps
 Complete and return the 3 documents at the back of
the Proposition folder
 Latitude Homes to consider supplied information
 If you wish to proceed further contact Latitude Homes
to arrange a meeting to review the Latitude Homes
Licence Agreement
 Seek legal and financial advice

45. Thank You.