Libra is a new dating app that aims to bring online dating to coffee shops, allowing users to see and chat with other users in real time within a safe and familiar environment. It will work by having users login to see others at partnered coffee shops near them. The founder hopes to start with an MVP, partner with 2 coffee shops, launch on Android, and expand from there based on feedback and adding new features over time. The goal is to target ages 16-35 initially in select countries and regions by promoting through social media, blogs, and collaborations.

1. Librans love people, but they
hate large crowds
– Urban Dictionary
The real time cosmopolitan dating app

2. DATING
SUCKS.
We all know…
I (we) know

3. What options we do have?
750K+
active
1M+
active
20M+
active?

4. The numbers
9.1 in 10
singles
# of questions to fill400

5. What actually happens (is not nice)
• Easier to
reject
• Harder to
choose
• More
inappropriate
offers
• Rreplied less
• Less good
guys
• Lose hope
quick

6. So where?
Bars?
Clubs? Work?
Streets? Gym?
Supermarket?

7. Coffee shops
Daylight
Soothing
Personal
Safe
Familiar

8. Introducing Libra
Coffee meets online dating
16
9
6
12
14
The real time cosmopolitan
dating app

9. How it works?
Real time
One-time
login
See
Chat

10. The coffee shops
Coffee
shops are
part of the
game too

11. $1.7B $243 1.5H
Market
Annual revenue Avg. spent by
user
Avg. time in
coffee shops
Source: Reuters, Herald News, PC World,
Washington Post
71%
people who believe in
love at first sight

12. Business Model
Fixed price
SaaS / tiered
model Coffee
Shop
End-User
End-User
End-User
Coffee
Shop
Free to
try App
Stores

13. Team
A young 25 years old entrepreneur.
In the past an import and marketing tech in online stores
and B2B sales.
An IT guy.
Dating is something that I struggled with in this virtual
world we are living in.
Still looking for… an amazing strong lady to run the
business.

14. • MVP ready
• 2 Coffee shops
partner
• UI/UX design
• Founders capital
Current State

15. Competitors analysis
Direct Indirect
SKOUT
BaDoo Zoosk
Bumble
Social
networks

16. Add-ons | Features
Minimal
opportunities
Limited
chat
Location real
time
Login when you
want

17. Road Map
• MVP – Android app
• Coffee shop
placement
• MVP Feedback –
iterations
• Marketing
MS1
Jan 16
• Add 3 features
• Native iOS / Android apps
• 20 coffee shops
• Mobile App distribution
• Marketing
• Localization (3 additional
languages)
MS2
Jun 16
• Product 2.0
• expansion
• Marketing
• BI
MS3
Jan 17

18. Go To Market Strategy
• $1 app purchase
• Targeting ages 16-35
• Social media based campaigns
• Blog/community
• Collaborations
• Sales and distribution channels
• Localization
• Free app
• 100 coffee shops – 6 months beta
• >6 months – 15 EU per month
• telemarketing salesforce team
• Free service
• Popular app stores
US/
CA/
AU
Europe
APAC

19. Vision

20. UX

21. Thank
You!
Dor Aharonof, Founder & CEO
Email ; mobile
http://www.libra.global/index.php