Lf europe market intelligence portal ver 5short ver2

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Edil Ajibaev

Business Technology

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Project Idea The idea of Market Intelligence Portal (MIP) is to create one point of reference information portal, which would provide business/market intelligence for different aspects of LF Europe operations. Database would hold organise and display decision support information for Senior Management and Middle management of the company. Data will be structured in a user friendly manner where required information is easily accessible. According to TNS all major FMCG companies retailers have market intelligence function and hire 4 to 5 data providers. I.E. M&S has a team of 60 people in market intelligence. ,[object Object]

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