1.- Premessa
2.- La “privacy” come (insostenibile) pretesa dell’individuo
3.- Il “diritto alla riservatezza” come diritto di creazione giurisprudenziale (in Italia)
4.- La «protezione dei dati personali» e la riduzione del «diritto» a «interesse»
5.- Protezione dei dati personali e rapporto di lavoro -> (CENNI) RINVIO
6.- (*) Approfondimenti -> RINVIO
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
1.- Premessa
2.- La “privacy” come (insostenibile) pretesa dell’individuo
3.- Il “diritto alla riservatezza” come diritto di creazione giurisprudenziale (in Italia)
4.- La «protezione dei dati personali» e la riduzione del «diritto» a «interesse»
5.- Protezione dei dati personali e rapporto di lavoro -> (CENNI) RINVIO
6.- (*) Approfondimenti -> RINVIO
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
The document discusses various AI tools from OpenAI like GPT-3 and DALL-E 2, as well as ChatGPT. It explores how search engines are using AI and things to consider around AI-generated content. Potential SEO uses of ChatGPT are also presented, such as generating content at scale, conducting topic research, and automating basic coding tasks. The document encourages further reading on using ChatGPT for SEO purposes.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
The document discusses various AI tools from OpenAI like GPT-3 and DALL-E 2, as well as ChatGPT. It explores how search engines are using AI and things to consider around AI-generated content. Potential SEO uses of ChatGPT are also presented, such as generating content at scale, conducting topic research, and automating basic coding tasks. The document encourages further reading on using ChatGPT for SEO purposes.
1. Click to edit Master title style
Lezioni di Privacy
• Click to edit Master text styles
• Second level
• Third levelprotezione dei dati
Il Codice per la
personali Videosorveglianza –Stress
• Fourth level
correlato level
• Fifth
Roberto Ghinolfi
05/07/12 1
2. Che cos’è la privacy
Click to edit Master title style
• Click to edit Master textprotezione dei dati
Art. 1 Diritto alla styles
personali
• Second level
Chiunque ha diritto alla protezione dei dati
• Third levelche lo riguardano.
personali
• Fourth level
• IL DLGS.196/2003 TUTELA I DIRITTI DI UN
Fifth level
INTERESSATO DURANTE UN
TRATTAMENTO DI DATI PERSONALI
05/07/12 2
3. Che cosa sono i dati personali?
Click to edit Master title style
Qualunque informazione relativa a
persona fisica, persona giuridica,
• Click to edit Master text styles ente o associazione, identificata o
identificabile, anche indirettamente,
• Second level mediante riferimento a qualsiasi
altra informazione, ivi compreso un
• Third level numero di identificazione personale
E’ un’informazione oggettivamente
• Fourth level caratterizzante (suscettibile di verifica)
- Può essere una valutazione soggettiva
• Fifth level (descrizioni, giudizi, analisi, ricostruzioni
ecc.)
- Va intesa in senso ampio (suoni, immagini,
dati biometrici, dati genetici)
05/07/12 3
4. Come si suddividono i dati personali
Click to edit Master title style
• Click to edit Master text stylescomuni, identificativi
dati
• Second level dati sensibili e giudiziari
dati di natura comune
• Third level
(il cui trattamento
• Fourth level presenta rischi specifici)
• Fifth level
05/07/12 4
5. Che cosa sono i dati sensibili?
Click to editche riguardano:title style
Dati
Master
lo stato di salute
• Click to edit Master text styles
la vita sessuale
• Second level
l’origine razziale o etnica
• convinzioni religiose, filosofiche o di altro genere
le Third level
le opinioni politiche, l’adesione a partiti, sindacati, associazioni
• Fourth level
l’adesione a organizzazioni di carattere religioso, filosofico,
• Fifthsindacale
politico o level
05/07/12 5
6. Definizione: Trattamento
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Operazione o complesso di operazioni, effettuati anche senza
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l’ausilio di strumenti elettronici, riguardanti:
Raccolta, Registrazione, Organizzazione, Conservazione,
• Second level
Consultazione, Elaborazione, Modificazione, Selezione,
Estrazione, Raffronto, Utilizzo, Interconnessione, Blocco,
• Third level
Comunicazione, Diffusione, Cancellazione, Distruzione dei dati,
anche se non registrati in una banca dati
• Fourth level
• Fifth level
COMUNICAZIONE: soggetti definiti e identificati
DIFFUSIONE: soggetti indeterminati
05/07/12 6
7. Chi sono gli interessati
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La persona fisica, la persona giuridica, l’ente o l’associazione cui
si riferiscono i dati personali
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• soggetto, level
ogni Secondi cui dati vengono trattati, è garante di sé stesso
• Third level
ciascun interessato può curare direttamente la tutela dei propri diritti
• Fourth level
• soggetti che trattano i dati personali all’interno delle imprese il
per iFifth level
primo controllore è l’insieme dei dipendenti, clienti e fornitori
05/07/12 7
8. SEMPLIFICAZIONI
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Possono avvalersi della semplificazione sia le pubbliche amministrazioni sia
imprese e professionisti che
A) che trattano SOLAMENTE dati sensibili per i dipendenti inerenti alla
• Click to edit Master text styles
gestione della malattia senza diagnosi o dei Rapporti sindacali;
• li trattano level
B)cheSecond questi dati personali sensibili SOLAMENTE per finalità
amministrative e contabili, in particolare presso liberi professionisti, artigiani e
• Third level piccole e medie imprese.
• Fourth level
Il Garante con queste indicazioni sta venendo incontro a tutta una serie di
piccole aziende che utilizzano in toto Studi paghe e Studi di Commercialisti
• Fifthla gestione dei rapporti di lavoro con i dipendenti.
per level
Stiamo parlando, di meccanici, piccoli Negozi, Liberi professionisti etc.
05/07/12 8
9. PRIVACY ED ANALISI STRESS LAVORATIVO
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• Click to edit Master text styles
decreto legislativo 81/ 2008 e sue successive
• modifiche level
Second con d.lgs. 106/2009). Dal primo gennaio
c’è l’obbligo per tutti i datori di lavoro di “misurare” lo
• stress dei propri dipendenti, provvedendo, qualora
Third level
• Fourth leveleliminarlo o almeno a ridurlo.
esista, a
• Fifth level
05/07/12 9
10. ???? E ALLORA ?
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• Click to edit Master text styles
• Second level
• Third level
• Fourth level
• Fifth level
05/07/12 10
11. PRIVACY ED ANALISI STRESS LAVORATIVO
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Master title style
I NDI CATOR I AZI ENDALI CONTES TO DEL LAVORO CONTENUTO DEL LAVOR O
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Infortuni Ambiente di lavoro ed
Funzione e cultura organizzativa
Assenza per malattia attrezzature di lavoro
• Second level
Assenteismo Ruolo nell’ambito
Pianificazione dei compiti
Ferie non godute dell’organizzazione
• Third level
Rotazione del personale Evoluzione della carriera Carico di lavoro – ritmo di lavoro
Turnover
Autonomia decisionale –
• Fourth level
Procedimenti/ Sanzioni
disciplinari
controllo del lavoro
Orario di lavoro
Richieste visite straordinarie Rapporti interpersonali sul lavoro
• Fifth level
Segnalazioni stress lavoro Interfaccia casa lavoro –
Istanze giudiziarie conciliazione vita/lavoro*
05/07/12 11
12. PRIVACY ED ANALISI STRESS LAVORATIVO
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I Questionari,
I risultati dell’analisi,
• SONO
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DATI PERSONALI
• Second level
Sicuramente di tipo comune
• Third level PROBABILMENTE
Anche di tipo sensibile
• Fourth level
Quindi
• FifthNESSUNA SEMPLIFICAZIONE è POSSIBILE
level
05/07/12 12
13. Gli addetti
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• titolare
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responsabile
• Second level
incaricato
• Third level
• Fourth level
• Fifth level
05/07/12 13
14. Il Titolare
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Quando il trattamento è effettuato da
• una persona giuridica, titolare del
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trattamento è l’entità nel suo
• Second level complesso o l’unità od organismo
periferico che esercita un potere
• Third level decisionale del tutto autonomo sulle
finalità e sulle modalità del trattamento,
• Fourth level ivi compreso il profilo della sicurezza
• Fifth level
05/07/12 14
15. Il Responsabile
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Si intende per responsabile la persona
fisica, la persona giuridica, la pubblica
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amministrazione e qualsiasi altro ente,
• associazione od organismo preposti dal
Second level titolare al trattamento di dati personali
• Third level
• Fourth level
• Fifth level
05/07/12 15
16. L’Incaricato
Click to edit E’ la persona fisica autorizzata dal
Master title style
titolare o dal responsabile a
compiere le operazioni di
• Click to edit Master text styles
trattamento
• Second level Le operazioni di trattamento
• Third level possono essere effettuate solo da
incaricati che operano sotto la
• Fourth level diretta autorità del titolare o del
responsabile, attenendosi alle
• Fifth level istruzioni impartite
05/07/12 16
17. Adempimenti
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Informativa
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Consenso
• Second level Autorizzazioni
• Third level Notificazione
• Fourth level
• Fifth level
05/07/12 17
18. Informativa
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L'interessato o la persona presso la quale sono raccolti i dati personali
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sono previamente informati oralmente o per iscritto circa la finalità e
modalità del trattamento o i diritti dell’interessato
• Second level
• Third level
L’informativa deve essere sempre fornita
• Fourth level
• Fifth level
05/07/12 18
19. INFORMATIVA ATTENZIONE …..
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• Click to edit Master text styles
Sito Internet
• Second level Dipendenti
Clienti
• Third level Potenziali Clienti
• Fourth level Curricula
Casi Particolari
• Fifth level
05/07/12 19
20. Consenso
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Il trattamento di dati personali da parte di privati o di enti pubblici economici
è ammesso solo con il consenso espresso dell'interessato
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• Second level
consenso espresso (OPT IN SYSTEM)
• Third level
consenso scritto, più autorizzazione del Garante, per il trattamento dei
• Fourth level
dati sensibili
• Fifth level
05/07/12 20
21. Notificazione al Garante
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Generale assenza
dell’obbligo (art. 37)
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Invio telematico con firma
• Second level digitale
• Third level
• Fourth level
Successivi provvedimenti
• Fifth level di esonero del Garante
che prevedono ulteriori
esenzioni (ad es. Provv.
n. 1 del 31.03.2004)
05/07/12 21
22. VIDEOSORVEGLIANZA
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• Click to edit Master text styles
• Second level
• Third level
• Fourth level
• Fifth level
05/07/12 22
23. VIDEOSORVEGLIANZA
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La normativa vigente coinvolta
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c.Normativa civile e penale in materia di
• Second level
interferenze illecite nella vita privata
• Third level
d.Statuto dei Lavoratori
e.Misure level
• Fourth di sicurezza nei luoghi pubblici
f.Accessi ai trasporti aerei, via mare, treni,
• Fifth level
ecc.
05/07/12 23
24. VIDEOSORVEGLIANZA
Click DEL RISPETTO DEI PRINCIPI DI
A FRONTE to edit Master title style
BASE (FINALITA’, PROPORZIONALITA’)
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OCCORRE PREVENTIVAMENTE:
• Second level
c.Verificare effettiva necessità
• Third level
d.Verificare alternative alla videosorveglianza
• Fourth level
e. Verificare posizionamento
• Fifth level
f.Verificare necessità di durata
g.Adempiere correttamente agli obblighi
normativi
05/07/12 24
25. VIDEOSORVEGLIANZA
Click to NECESSITA’: title style
edit Master
• Click to e incolumità degli individui,
Protezione edit Master text styles
Protezione della proprietà
• Second level
Rilevazione, prevenzione e controllo delle
• Third level
infrazioni level
• Fourth
Acquisizioni di prove
• Fifth level
05/07/12 25
26. VIDEOSORVEGLIANZA
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• Deve essere collocato prima del raggio di
azione della telecamera, anche nelle sue immediate
• Click non necessariamente styles
vicinanze e to edit Master text a contatto con gli
impianti;
• Deve level
• Secondavere un formato ed un posizionamento
tale Third level
• da essere chiaramente visibile in ogni
condizione di illuminazione ambientale, anche
• Fourth level
quando il sistema di videosorveglianza si eventualmente
attivo in orario notturno;
• Fifth level
• Può inglobare un simbolo o una stilizzazione
di esplicita immediata comprensione, eventualmente
diversificati al fine di informare se le immagini sono solo
visionate o anche registrate.
05/07/12 26
27. VIDEOSORVEGLIANZA
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• Click to edit Master text styles
• Second level
• Third level
• Fourth level
• Fifth level
05/07/12 27
28. VIDEOSORVEGLIANZA
Click to edit ANCHE INFORMATIVA
E NECESSARIA
Master title style
COMPLETA
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disponibile agevolmente senza oneri per gli interessati, con
• Second level
modalità facilmente accessibili anche con strumenti
• Third e telematici (in particolare, tramite reti Intranet o
informaticilevel
siti Internet, affissioni in bacheche o locali, avvisi e cartelli
• Fourth per gli
agli sportellilevel utenti, messaggi preregistrati disponibili
• Fifth digitando un numero telefonico gratuito).
level
In ogni caso il titolare, anche per il tramite di un incaricato,
ove richiesto è tenuto a fornire anche oralmente
un’informativa adeguata, contenente gli elementi individuati
05/07/12 dall’art. 13 del Codice. 28
29. VIDEOSORVEGLIANZA
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adottare nel trattamento dei dati personali tutte le
misure necessarie affinchè non si producano danni
agli interessati che possono derivare:
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• Second level
Dalla distruzione o dalla perdita dei dati
• Third level
Dall’accesso non autorizzato alle immagini da parte di
• Fourth level vengono così a conoscenza
terzi che ne
•Dall’effettuazione di un trattamento al di fuori dei casi
Fifth level
stabiliti dalla legge o con modalità che questa non
consente.
05/07/12 29
30. VIDEOSORVEGLIANZA
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La conservazione massimo 24 ore successive alla rilevazione,
fatte salve speciali esigenze di ulteriore conservazione in relazione a
festività o chiusura di uffici o esercizi.
• Click to edit Master text styles
Solo in alcuni casi, per peculiari esigenze tecniche (mezzi di
trasporto) o per particolari rischi dell’attività svolta (ad esempio, per
• Second level
alcuni luoghi come le banche può risultare giustificata l’esigenza d
•
identificare gli autori di un sopralluogo nei giorni precedenti una
Third level
rapina), si ammette termine ampio non comunque superiore a 7
•
gg. Fourth level
Per i comuni e nelle sole ipotesi in cui l’attività di videosorveglianza sia
• Fifth level
finalizzata alla tutela della sicurezza urbana, il termine massimo di
durata della conservazione dei dati è limitato “ai 7 giorni successivi
alla rilevazione delle informazioni e delle immagini raccolte mediante
l’uso di sistemi di videosorveglianza, fatte salve speciali esigenze di
ulteriore conservazione”.
05/07/12 30
31. VIDEOSORVEGLIANZA
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CONFIGURAZIONE DI DIVERSI LIVELLI DI VISUALIZZAZIONE
PERIODO DI CONSERVAZIONE: devono essere predisposte misure
tecniche od organizzative per la cancellazione, anche in forma
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automatica, delle registrazioni allo scadere del termine previsto.
• Second level
INTERVENTI DI MANUTENZIONE: i soggetti preposti possono
accedere alle immagini solo se ciò si renda indispensabile al fine di
• Third level
effettuare eventuali verifiche tecniche ed in presenza dei soggetti dotati
di credenziali di autenticazione.
• Fourth level
APPARATI DIGITALI CONNESSI A RETI INFORMATICHE: gli
• Fifth level essere protetti contro i rischi di accesso
apparati medesimi devono
abusivo di cui all’art. 615 – ter CP
CONNESSIONI WIRELESS: protezione con applicazione di tecniche
crittografiche che ne garantiscano la riservatezza.
05/07/12 31
32. VIDEOSORVEGLIANZA
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RAPPORTI DI LAVORO OSPEDALI E LUOGHI DI CURA
ISTITUTI SCOLASTICI
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SICUREZZA NEL TRASPORTO PUBBLICO
• Second level
UTILIZZO WEB-CAM PER SCOPI PROMOZIONALI E TURISTICI
• Third level
SICUREZZA URBANA
• Fourth level
DEPOSITO RIFIUTI
• Fifth level
RILEVAZIONI INFRAZIONI CODICE DELLA STRADA
TRATTAMENTO IMMAGINI PER FINI ESCLUSIVAMENTE
PERSONALI
05/07/12 32
33. Sicurezza dei dati e dei sistemi
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misure idonee di sicurezza
• Click to edit Master text31)
(art.
styles
• Second level misure minime di sicurezza
• Third level (art. 33- 36)
• Fourth level - con l’ausilio di strumenti elettronici (art. 34)
- senza l’ausilio di strumenti elettronici (art. 35)
• Fifth level
05/07/12 33
34. Misure di sicurezza
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• Click to edit Master text styles
• Second level
• Third level
• Fourth level
• Fifth level
05/07/12 34
35. Misure minime di sicurezza
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Il Codice distingue tra:
• Click to edit Master text styles
• Second level strumenti elettronici (art. 34)
trattamenti con
• Third level
•
Fourth levelsenza l’ausilio di strumenti
trattamenti
• elettronici
Fifth level (art. 35)
05/07/12 35
36. Disciplinare Tecnico in materia di
Misure minime di Sicurezza
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L’allegato B è composto da 29 commi:
1-11 Sistema di autenticazione informatica
• Click to di autorizzazione
12-14 Sistema edit Master text styles
• Second level
15-18 Alter misure di sicurezza
• Third level
19 (1-8) Documento Programmatico Sulla Sicurezza
• Fourth level
20-24 Ulteriori misuri in caso di trattamento di dati sensibili
25-26 Misure di tutela e garanzia
• Fifth level
27-29 Trattamento di dati senza l’ausilio di strumenti
elettronici
05/07/12 36
37. Amministratori di Sistema
Valutazione delle caratteristiche soggettive
Click to edit amministratore di sistema deve avvenire
Master title style
L'attribuzione delle funzioni di
previa valutazione dell'esperienza, della capacità e dell'affidabilità del
soggetto designato, il quale deve fornire idonea garanzia del pieno
• Click to edit Master text styles
rispetto delle vigenti disposizioni in materia di trattamento ivi compreso il
profilo relativo alla sicurezza.
• Second level
Anche quando le funzioni di amministratore di sistema o assimilate sono
attribuite solo nel quadro di una designazione quale incaricato del
• Third level
trattamento ai sensi dell'art. 30 del Codice, il titolare e il responsabile
devono attenersi comunque a criteri di valutazione equipollenti a quelli
• Fourth level
richiesti per la designazione dei responsabili ai sensi dell'art. 29.
• Fifth level della attività Amministratori
Verifica
Verifica almeno annuale da parte dei titolari del trattamento sulla
rispondenza dell'operato degli amministratori di sistema alle misure
organizzative, tecniche e di sicurezza previste dalla legge per i
trattamenti di dati personali
05/07/12 37
38. Amministratori di Sistema
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Elenco degli amministratori di sistema e delle loro
caratteristiche
• documento programmatico della pubblico dovrà un documento
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Ciascuna
edit Master text styles
•interno (disponibile in caso diamministratorida sistema eGarante)
Second level degli accertamenti di parte del l'elenco
gli estremi identificativi
• Third level delle funzioni loro attribuite.
• Fourth level Designazioni individuali
La designazione quale amministratore di sistema deve essere in
• Fifth level
ogni caso individuale e recare l'elencazione analitica degli ambiti
di operatività consentiti in base al profilo di autorizzazione
assegnato.
05/07/12 38
39. Amministratori di Sistema
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Registrazione degli accessi degli amministratori
Devono essere adottati sistemi idonei alla registrazione degli accessi logici
(autenticazione informatica) ai sistemi di elaborazione e agli archivi
elettronici da parte degli amministratori di sistema.
• Click to edit Master text styles
• Second level
Le registrazioni (access log) devono avere caratteristiche di completezza,
inalterabilità e possibilità di verifica della loro integrità adeguate al
• Third level dello scopo di verifica per cui sono richieste.
raggiungimento
• Le registrazioni devono comprendere i riferimenti temporali e la
Fourth level
descrizione dell'evento che le ha generate e devono essere conservate per
• Fifth un congruo periodo, non inferiore a sei mesi.
level
05/07/12 39
40. Sanzioni
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• Click to edit Master text styles
sanzioni Amministrative
• Second level sanzioni Penali
• Third level risarcimento per danni
• Fourth level
• Fifth level
05/07/12 40
41. Sanzioni amministrative
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Omessa o inidonea informativa per trattamenti che non contengono dati
sensibili:
Ammenda da 3.000,00€ a 18.000,00€
• Click to edit Master text styles
Tale somma può essere aumentata fino al triplo se, in ragione delle condizioni
economiche del contravventore, risulta inefficace.
• Second level
• Third level
Omessa o inidonea informativa per trattamenti che contengono dati
sensibili:
Ammenda da 5.000,00€ a 30.000,00€
• Fourth level
Tale somma può essere aumentata fino al triplo se, in ragione delle condizioni
• Fifth contravventore, risulta inefficace
economiche dellevel
Omessa o incompleta notificazione:
Ammenda da 10.000,00€ a 60.000,00€
05/07/12 41
42. Sanzioni penali
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Trattamento di dati senza il prescritto consenso
Se il trattamento causa un danno: reclusione da 6 a 18 mesi
• Click to edit Master text styles
Se il trattamento è effettuato in violazione delle regole in ordine alla
• Second level
comunicazione e alla diffusione :reclusione da 6 a 24 mesi
• Third level
Violazione dei divieti di comunicazione e diffusione
• Fourthcausa un danno: reclusione da 1 a 3 anni
Se il trattamento
level
• Fifth level
Omessa adozione delle misure minime di sicurezza
Arresto sino a 2 anni o ammenda da 30.000,00€ a 180.000,00€
(con possibilità di ‘ravvedimento operoso’)
05/07/12 42
43. Organi di controllo
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Ufficio del garante
• Click to edit Master textGuardia di finanza
styles
• Second level Polizia postale
• Third level
• Fourth level
• Fifth level
05/07/12 43
44. Le multe
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• Click to edit Master text styles
• Second level
• Third level
• Fourth level
• Fifth level
05/07/12 44
45. Click to edit Master title style
PrivacyLab
• Click to edit Master text styles
• Second level
• Third level
• Fourth level
• Fifth level
05/07/12 45