Introduction to SlideShare for BusinessesSlideShare
As the global hub of professional content, SlideShare can help you or your business amplify its reach, get discovered by targeted audiences and capture more professional opportunities. Learn why you should use SlideShare for your business
SlideShare now has a player specifically designed for infographics. Upload your infographics now and see them take off! Need advice on creating infographics? This presentation includes tips for producing stand-out infographics. Read more about the new SlideShare infographics player here: http://wp.me/p24NNG-2ay
This infographic was designed by Column Five: http://columnfivemedia.com/
This document provides tips to avoid common mistakes in PowerPoint presentation design. It identifies the top 5 mistakes as including putting too much information on slides, not using enough visuals, using poor quality or unreadable visuals, having messy slides with poor spacing and alignment, and not properly preparing and practicing the presentation. The document encourages presenters to use fewer words per slide, high quality images and charts, consistent formatting, and to spend significant time crafting an engaging narrative and rehearsing their presentation. It emphasizes that an attractive design is not as important as being an effective storyteller.
No need to wonder how the best on SlideShare do it. The Masters of SlideShare provides storytelling, design, customization and promotion tips from 13 experts of the form. Learn what it takes to master this type of content marketing yourself.
This document provides tips for getting more engagement from content published on SlideShare. It recommends beginning with a clear content marketing strategy that identifies target audiences. Content should be optimized for SlideShare by using compelling visuals, headlines, and calls to action. Analytics and search engine optimization techniques can help increase views and shares. SlideShare features like lead generation and access settings help maximize results.
10 Ways to Win at SlideShare SEO & Presentation OptimizationOneupweb
Thank you, SlideShare, for teaching us that PowerPoint presentations don't have to be a total bore. But in order to tap SlideShare's 60 million global users, you must optimize. Here are 10 quick tips to make your next presentation highly engaging, shareable and well worth the effort.
For more content marketing tips: http://www.oneupweb.com/blog/
Each month, join us as we highlight and discuss hot topics ranging from the future of higher education to wearable technology, best productivity hacks and secrets to hiring top talent. Upload your SlideShares, and share your expertise with the world!
Introduction to SlideShare for BusinessesSlideShare
As the global hub of professional content, SlideShare can help you or your business amplify its reach, get discovered by targeted audiences and capture more professional opportunities. Learn why you should use SlideShare for your business
SlideShare now has a player specifically designed for infographics. Upload your infographics now and see them take off! Need advice on creating infographics? This presentation includes tips for producing stand-out infographics. Read more about the new SlideShare infographics player here: http://wp.me/p24NNG-2ay
This infographic was designed by Column Five: http://columnfivemedia.com/
This document provides tips to avoid common mistakes in PowerPoint presentation design. It identifies the top 5 mistakes as including putting too much information on slides, not using enough visuals, using poor quality or unreadable visuals, having messy slides with poor spacing and alignment, and not properly preparing and practicing the presentation. The document encourages presenters to use fewer words per slide, high quality images and charts, consistent formatting, and to spend significant time crafting an engaging narrative and rehearsing their presentation. It emphasizes that an attractive design is not as important as being an effective storyteller.
No need to wonder how the best on SlideShare do it. The Masters of SlideShare provides storytelling, design, customization and promotion tips from 13 experts of the form. Learn what it takes to master this type of content marketing yourself.
This document provides tips for getting more engagement from content published on SlideShare. It recommends beginning with a clear content marketing strategy that identifies target audiences. Content should be optimized for SlideShare by using compelling visuals, headlines, and calls to action. Analytics and search engine optimization techniques can help increase views and shares. SlideShare features like lead generation and access settings help maximize results.
10 Ways to Win at SlideShare SEO & Presentation OptimizationOneupweb
Thank you, SlideShare, for teaching us that PowerPoint presentations don't have to be a total bore. But in order to tap SlideShare's 60 million global users, you must optimize. Here are 10 quick tips to make your next presentation highly engaging, shareable and well worth the effort.
For more content marketing tips: http://www.oneupweb.com/blog/
Each month, join us as we highlight and discuss hot topics ranging from the future of higher education to wearable technology, best productivity hacks and secrets to hiring top talent. Upload your SlideShares, and share your expertise with the world!
Colette Cote of Pitney Bowes discusses leveraging social communications for organizational thought leadership. She outlines four steps for developing an effective thought leadership strategy: 1) take inventory of organizational assets, expertise, and values; 2) assemble unique storytelling materials across multiple channels; 3) develop conversational, socially-optimized content; and 4) iterate by monitoring, adjusting, evaluating, and engaging audiences. She provides an example of how Pitney Bowes leveraged innovation expertise through multi-channel communications, meeting with President Obama to discuss employee wellness programs. Cote believes thought leadership positions organizations as experts and the future of leveraging social communications for thought leadership is promising.
The document discusses the importance of having a clear business vision and mission. It provides examples of vision and mission statements from different companies. An effective vision statement declares what the business aspires to be, while the mission statement defines the organization's purpose and distinguishes it from others. Key components of a strong mission statement include identifying customers, products/services, markets, and addressing concerns like survival, growth, profitability, social responsibility and employees. Having a well-defined vision and mission can help motivate employees and guide strategic decisions.
The document discusses the importance of having a clear vision and mission for a business. It provides examples of vision and mission statements from Atlanta Web Printers and The Bellevue Hospital. It also outlines key elements that should be included in a mission statement, such as customers, markets, employees and products. Mission statements can help with resource allocation, organizational climate and acting as a focal point for the business. The mission statement of Ben & Jerry's is also examined, which outlines their goals of producing high-quality ice cream from Vermont dairy products while also improving their local community.
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The document discusses how companies can communicate with employees and external audiences during the COVID-19 pandemic. It provides suggestions for managing employees through change by highlighting stories that illustrate strong values. It also recommends adapting initiatives to promote employee well-being and having leadership communicate the evolving response. Finally, it suggests leading with trust by leveraging differentiating principles and creating content showing them in action with employee testimonials. The overall message is for companies to thoughtfully engage audiences and lead through the crisis by communicating care for people.
B Corporations are a new type of for-profit organizations that meet a high standard of social and environmental performance, transparency and accountability. They redefine success in business by competing not to be the best in the world, but to be the best for the world.
By introducing the concept Andreas shared how to become a B company and what the benefits are.
The document summarizes an upcoming meeting of the FEI Colorado chapter that will include professional development sessions, networking, and a dinner presentation on mergers and acquisitions. It provides details on the date, location, agenda, registration requirements, and sessions for the monthly meeting in January 2015, including topics on tax updates and traits of successful Colorado companies. Advance registration is required by the Monday before the meeting.
Live Webinar: Grow Your Business Using LinkedIn For FreeLinkedIn
Imagine if you could expose your brand and your content to millions of business professionals—for free.
LinkedIn members currently number more than 380 million, representing the largest group of influential, affluent, and educated people on the planet. Find out how you can get your message in front of this coveted audience without spending a dime.
Join us for a live webcast as marketers from LinkedIn, Spredfast, Level 3 Communications, and Highmark Health share actionable insights and best practices for:
- Developing a thoughtful content strategy that reflects your brand values
- Creating and optimizing your LinkedIn Company Page for maximum exposure
- Expanding your business presence on the world’s only professional feed
You’ll learn how to attract followers, post updates, and drive engagement—all without raiding your marketing coffers.
American River HealthPro Credit Union faced challenges maintaining growth in a saturated market after merging two credit unions. They used the Predictive Index assessment tool to better understand employees' behaviors and place them in positions where they would succeed. This led to improved productivity, morale and a 12.4% reduction in turnover. Communication between leadership and staff increased through Predictive Index training and regular meetings. As a result, survey measures of effective communication, leadership, and organizational culture increased significantly.
The Content Marketing Strategic Workshop, a unique one-day executive event, will leave you with all the materials you need to take a content strategy back to your team – and to implement a content marketing plan that will grow your business and engage your audience. The workshop is brought to you by the force behind Content Marketing World (a production of the Content Marketing Institute), in partnership with LinkedIn Marketing Solutions.
This document provides an overview of the Malcolm Baldrige National Quality Award. It discusses that the award was established in 1988 and is given annually by the US government to organizations that achieve exceptional performance. It is named after former Secretary of Commerce Malcolm Baldrige, who initiated quality management efforts. The document outlines the seven criteria used to evaluate organizations: leadership, strategic planning, customer focus, measurement, human resources, process management, and business results. Winning organizations, like Baptist Hospital, demonstrate high satisfaction scores, improved clinical outcomes, strong processes, and employee engagement.
A practical guide to the key global trends and practices that are transforming HR, talent acquisition and management.
Building on the success of The Employer Brand, a conceptual introduction to what has now become a well-established concept; this is a practical guide to implementation, drawing on a much wider range of cases and examples.
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Bridge Global Strategies is a boutique PR firm based in New York City that specializes in helping startups and foreign companies raise their visibility, awareness, and sales in the US through communications strategies and programs. The firm differentiates itself through its senior-level experience and hands-on approach, and can leverage its global network for clients through its membership in Public Relations Boutiques International. Bridge has experience across many industries and capabilities that include communications strategy, media relations, social media marketing, and crisis management.
Bromide is a leading provider of enterprise growth solutions, financial advisory and content services for small and medium-sized enterprises, individual proprietors and individuals. Our business comprises of 2 arms, Bromide Enterprise - Dedicated to offering small businesses with the necessary tools and know-how to navigate their business environment, and Bromide Agency - Dedicated to offering individuals with content and avenues through which they can invest. Our tools and programs ensure that our clients are well set up to take charge of their business and financial management.
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In an ever-evolving global landscape, the realm of business development is undergoing a profound transformation.
The convergence of technological advancements, shifting consumer preferences, and dynamic market conditions has created a paradigm shift that promises to reshape the way businesses approach growth and expansion.
The future of business development is not only about adapting to change but also about harnessing emerging trends and innovations to thrive in an increasingly competitive environment.
To better organize a business in the future, leaders should embrace nine imperatives that collectively explain “who we are” as an organization, “how we operate,” and “how we grow.”
2014 February 20: UP GLOBAL BUSINESS ENGAGEMENTMichael Burcham
The document discusses building partnerships between businesses and startups to foster entrepreneurship. It provides details on the Nashville Entrepreneur Center's initiatives and partnerships. Key points:
- The Center has over 100 business partners engaged with startups through programs like mentoring, accelerators, and workshops.
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- The Center serves as Nashville's "front door" for entrepreneurship, hosting visiting corporations and engaging civic leaders in programming.
This document provides an overview of data-driven content marketing strategies for B2B tech companies. It begins with an introduction to content marketing and how it differs for B2B versus B2C. It then provides examples of successful data-driven content marketing campaigns from Facebook, Mailchimp and Kippa. The document outlines key aspects of developing a content strategy, including research, segmentation, understanding the buyer's journey, and setting goals and metrics. It concludes with tips for an effective content strategy and examples of content formats and resources that B2B tech companies can utilize.
This document provides an overview of the objectives of a business. It discusses the economic, social, human, national, and global objectives of a business. The economic objectives include profit earning, customer creation, innovation, and efficient resource use. Social objectives involve producing quality goods/services, fair trade practices, and contributing to society. Human objectives center around employee well-being, satisfaction, development, and helping disadvantaged groups. National objectives consist of job creation, social justice, prioritizing domestic production, and generating government revenue. Global objectives pertain to expanding international trade and complying with global standards.
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- Developing a thoughtful content strategy that reflects your brand values
- Creating and optimizing your LinkedIn Company Page for maximum exposure
- Expanding your business presence on the world’s only professional feed
You’ll learn how to attract followers, post updates, and drive engagement—all without raiding your marketing coffers.
American River HealthPro Credit Union faced challenges maintaining growth in a saturated market after merging two credit unions. They used the Predictive Index assessment tool to better understand employees' behaviors and place them in positions where they would succeed. This led to improved productivity, morale and a 12.4% reduction in turnover. Communication between leadership and staff increased through Predictive Index training and regular meetings. As a result, survey measures of effective communication, leadership, and organizational culture increased significantly.
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This document provides an overview of the Malcolm Baldrige National Quality Award. It discusses that the award was established in 1988 and is given annually by the US government to organizations that achieve exceptional performance. It is named after former Secretary of Commerce Malcolm Baldrige, who initiated quality management efforts. The document outlines the seven criteria used to evaluate organizations: leadership, strategic planning, customer focus, measurement, human resources, process management, and business results. Winning organizations, like Baptist Hospital, demonstrate high satisfaction scores, improved clinical outcomes, strong processes, and employee engagement.
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Building on the success of The Employer Brand, a conceptual introduction to what has now become a well-established concept; this is a practical guide to implementation, drawing on a much wider range of cases and examples.
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In an ever-evolving global landscape, the realm of business development is undergoing a profound transformation.
The convergence of technological advancements, shifting consumer preferences, and dynamic market conditions has created a paradigm shift that promises to reshape the way businesses approach growth and expansion.
The future of business development is not only about adapting to change but also about harnessing emerging trends and innovations to thrive in an increasingly competitive environment.
To better organize a business in the future, leaders should embrace nine imperatives that collectively explain “who we are” as an organization, “how we operate,” and “how we grow.”
2014 February 20: UP GLOBAL BUSINESS ENGAGEMENTMichael Burcham
The document discusses building partnerships between businesses and startups to foster entrepreneurship. It provides details on the Nashville Entrepreneur Center's initiatives and partnerships. Key points:
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- The Center serves as Nashville's "front door" for entrepreneurship, hosting visiting corporations and engaging civic leaders in programming.
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This document provides an overview of the objectives of a business. It discusses the economic, social, human, national, and global objectives of a business. The economic objectives include profit earning, customer creation, innovation, and efficient resource use. Social objectives involve producing quality goods/services, fair trade practices, and contributing to society. Human objectives center around employee well-being, satisfaction, development, and helping disadvantaged groups. National objectives consist of job creation, social justice, prioritizing domestic production, and generating government revenue. Global objectives pertain to expanding international trade and complying with global standards.
Similar to Leveraging Social Communications for Organizational Thought Leadership (20)
Leveraging Social Communications for Organizational Thought Leadership
1. Every connection is a new opportunity™
Leveraging Social Communications for
Organizational Thought Leadership
@Colette Cote
Corporate External Communications
Pitney Bowes Inc.
March 15, 2012
2. March 15, 2012 2
Thought Leadership …
I think,
therefore I am
I think…
I think…
I think…
I think…
I think… I think…
4. March 15, 2012 4
Thought Leadership: Setting the Strategy
• Sets the stage for others to follow
• Relates to what your company sells or how it conducts
business
• Addresses what you are changing
• Illustrates how you are leading critical element of change
Positions organization as go-to-source of expertise
5. March 15, 2012 5
Step 1: Take Inventory
• Identify your organizational assets
– Unique and distinctive organizational expertise
– Brand attributes (i.e. trustworthy, reliable)
– Values (i.e. put customers first, act with integrity)
– People
6. March 15, 2012 6
Step 2: Assemble Materials
• Develop the storyboard
– Platform (i.e. website as canvas)
– Humanize the characters (SMEs)
– Third party advocates (i.e. customers, partners)
– Faces and voices via blogs, videos, vlogs
– Identify & leverage proofpoints of success
7. March 15, 2012 7
Step 3: Social-Ready Content
• Develop conversational content for your brand
– Have fun, add humor
– Engage your audience (“we” not “me”)
– Appropriate for medium and brand
– Optimize for search
9. Every connection is a new opportunity™
Case Study:
Pitney Bowes Innovation Thought Leadership
10. Every connection is a new opportunity™
Organizational & Brand Assets #Aplenty
forums/pb.com
11. Every connection is a new opportunity™
Multi-channel Communications
facebook.com/PitneyBowes
twitter.com/PitneyBowes
Flickr.com/PBcorp
youtube.com/PitneyBowesInc
slideshare.net/pitneybowes
forums.pb.com
#innochat #healthcare
#hcsm #hc
pbconnect.com/innovate/
13. Every connection is a new opportunity™
Beckoned to Share Expertise with Obama
Pitney Bowes Employee Wellness
Innovations Front and Center at White
House Meeting
Press Release
Company CEO Briefs President Obama on Health Care Results
WASHINGTON, May 12, 2009 – Murray Martin, the Chairman,
President and CEO of longstanding employee wellness pioneer,
Pitney Bowes Inc. (NYSE: PBI) today met with President Barack
Obama to help the President understand how the company’s “total
value” approach to employee well-being has boosted productivity,
enhanced employee well-being and saved money.
President Obama convened a meeting including several CEOs to
highlight the ways in which progressive employers are contributing
proven ideas to address the spiraling cost of health care in America.
The strategy session was one component of the Administrations’
overall effort to lower health care costs, expand access to health
insurance, and improve the health and lifestyles of American
citizens.
“We have been innovating with our employee wellness efforts for
nearly two decades and are proud of our results,” Martin said
following the meeting with the President. “While our number one
priority has always been to enhance the health of our employees,
our approach consistently delivers lower costs when compared to
benchmark companies. It is truly the best of both worlds.”
14. Every connection is a new opportunity™
Future of Thought Leadership #Promising
15. Every connection is a new opportunity™
Thanks for listening … #NowMyTurn
@Colette Cote
Corporate External Communications
Pitney Bowes Inc.
March 15, 2012