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Keynote
Greg Brail
Let’s talk about APIs
A Really Short History of APIs

2004

The first public APIs
Yahoo, EBay, Amazon, Google

2006

Twitter and its API launches
Knowledge of APIs and their benefits begin to spread

2009

The first “year of the API”

2011

APIs are powering major consumer brands
Netflix, Nike, Nintendo, Walgreens…
What Did We Learn From All That?
What have we learned?
• Developer experience matters
• And your own employees are developers too
What have we learned?
• Public APIs aren’t for everyone
• But customer, internal and partner APIs are
What have we learned?
• OAuth and JSON are enterprise-ready
• and Internet-scale
What have we learned?
• REST was a PhD dissertation
• it has had an amazing amount of impact…
• but don’t forget about developers and end users
Simple API Evolution
• First Generation
– Didn’t matter as long as it’s HTTP

• Second Generation
– “Pragmatic REST” uses REST concepts and JSON

• Third Generation
– Design your user experience for each device
– Customize an API for it
What Have we Learned?

The API is not the destination
Let’s Talk About Apigee
Apigee
2004 Let’s build some hardware for
XML
2007 Sonoa ServiceNet appliance
2008 Apigee “free”, Analytics
2009 Developer community features
2010 Apigee Console
2011 We are now “Apigee”
2012 UserGrid, 4th Gen Platform
What We’ve Learned

The API proxy is not the destination
Today
•
•
•
•

Edge
Insights
Exchange
and more…
Monetization
Revenue plans : Self Service for Developers

• Flexible rate plans
• Multi-currency billing
• Integrated with Apigee

© 2013 Apigee Confidential – All Rights Reserved
API Modeling
• Structure of API stored inside Apigee
• Auto-generated docs
• Foundational
Apigee Open Source
•
•
•
•
•

Volos
Argo
Trireme
Usergrid
Others
Usergrid
• Apache Incubator
• Years as open source
• Members in 170+ cities
Node.js support
•
•
•
•

Build with a great community
Run on Apigee
Pick from 45,968 packages
Add Apigee features
Introducing Volos
• Node.js modules
• MIT License
• Integrates with Apigee
Volos
•
•
•
•
•
•

OAuth 2.0
Quota
Cache
Apigee back-end
Redis back-end
More to come…
Thank You

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Let's Talk About APIs - Iloveapis2013 - keynote

Editor's Notes

  1. ----- Meeting Notes (11/1/13 15:32) -----Need intro and outro
  2. How do we know? Only thing that penetrated even a fraction of developers as public apis was the web browser and Win32. Nothing else came close.
  3. Dr. Fielding would say we don't understand REST and he is correct -- and it doesn't matterDeveloper experience is the most important thingActually, end user experience is
  4. ----- Meeting Notes (11/1/13 15:32) -----Use Darwin's Finches?
  5. ----- Meeting Notes (11/1/13 15:32) -----Swap with prev
  6. ----- Meeting Notes (11/1/13 15:32) -----IN order for Edge to be a product for APis, it has to understand APis -- and it cant do that as well as we'd like today
  7. Orchestration New APIsMassive customization -- Phase III of ApisTransition to next slide
  8. ----- Meeting Notes (11/1/13 15:32) -----Conclusion -- sessions