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Lessons Learned: Competitive BMCs
- 1. BMC Competitive Analysis BAX October 11, 2017 Bibiana, Andres, Karen
- 2. Initial Concept Traveler Matching App Other travelers Local Residents OR Pay to use app Get paid to use app Connect with…
- 3. Initial Value Prop Our traveler matching service helps people who are traveling to new and exciting places connect with other travelers or locals based on their travel preference, unlike using dating apps like Tinder or hosting services like Airbnb.
- 4. Why do we want to switch ? • We are interested in group travel • Matching service market is highly saturated ➡ Ventoura, TripBuddies, Travefy, Voyable • Travel memories concept has value
- 5. Competitors
- 10. Competitor Landscape Group File storage Contextual memory Individual BAX
- 11. SOM/ SAM/ TAM TAM SAM SOM College students in the Bay Area Young adults in California Young adults in the United States 133,908,491 5,868,324 https://censusreporter.org/profiles/04000US06-california/ 243,703
- 12. Current Concept BAX is service for capturing and sharing photo-audio memories that helps people record immersive travel experiences.
- 13. 3. Elicit nostalgic memories from times & places Current Value Props 1. Document meaningful group travel experiences 2. Capture memories of new and exciting places
- 14. BAX Activities Partners Families with kids Young group travelers Capture memories of new and exciting places Document meaningful group travel experiences Elicit nostalgic memories from times & places Local businesses
- 15. Date & time Location METADATA Photos Audio BAX uses the metadata of photos taken on the phone to record contextual audio and then juxtapose both sounds and imagery of a single place in time together. GeoMap
- 16. Audio 1 Audio 2 Audio 3 Freemium Photos + Audio Original Fiter #1 Filter #2
- 17. Audio 1 Audio 2 Audio 3 Freemium Original Photos + Audio Stock Audio Premium Fiter #1 Filter #2 Filter #3 Filter #4 Filter #5
- 18. Stages Set up personal profile Create personal libraries Create/ Join a group Share moments to groups Stage 1 Stage 2 Stage 3 Stage 4
- 19. BAX Activities Partners Families with kids Young group travelers Group sharing network Advertisements Tour Agency Capture memories of new and exciting places Document meaningful group travel experiences External piece that plugs to phone, and records audio when camera app is open Elicit nostalgic memories from times & places Software engineering Native photo app metadata Audio hardware design Premium app sales Library of stock audio Local businesses Local restaurants External microphone adapters for phones Tourist attractors Audio hardware manufacturing Provide multiple methods for recording memories Allow people to edit their own memories and share with friends Server hosting Employee salaries Product manufacturing
- 20. • Validate new concept with potential users • Research software/hardware requirements Next Steps
- 21. Sources • "Cluster Labs | Crunchbase". 2017. Crunchbase. Accessed October 9 2017. https:// www.crunchbase.com/organization/cluster. • Cluster Labs, Inc. 2017. "Private Group Sharing With Friends And Family.". Cluster. Accessed October 9 2017. https://cluster.co/. • Cluster Labs, Inc. 2017. "A Living Travel Journal For Your Friends Back Home.". Tripcast. Accessed October 9 2017. https://tripcast.co/. • Expedia acquires travel photography community Trover, https://techcrunch.com/ 2016/07/20/expedia-acquires-trover/ • Google photo in App Store, https://itunes.apple.com/us/app/google-photos/id962194608? mt=8 • “Storyo.” Storyo, storyoapp.com/.
- 22. Thank you. BAX