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Uploaded bySatya Mahesh Kallakuru
Lessons from Lunchbox
1) An office worker shares lessons he learned from observing the lunchbox delivery service of a challenger in his office. 2) The challenger differentiated his service through unique packaging, high quality food options, positive customer service, and competitive pricing. 3) As a result, the challenger attracted many envious colleagues and happy customers, while the observer realized he still had more to learn from marketing experts like Kotler and Trout.
Lessons from Lunchbox
- 1. Lessons from Lunchbox SatyaMahesh www.LCDing.com
- 2. Office lunch houra month ago…
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- 6. The Challenger He… Never readKotler uncle Does not understand Blue Ocean Never heard of Omega Rules and Delta Moments
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- 8. PackagingDifferentiation Rural cousin’s Dabba UrbanUncle’s Hotpack
- 9. ServiceDifferentiation “ ” Hello Sir:-) How is the food ? any special needs today ?
- 10. QualityDifferentiation Healthy & Bland Rich,Variety & Spicy
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- 15. I still wonder…howhe learned Kotler uncle’s Mantra Jack Trout’s Sutra Create, Communicate, Deliver Value to Target market at Profit CCDVTP Marketing
- 16. Credits are due.. To“The Challenger” for the lessons and also to the unknown artists and photographers of the images downloaded after a Google Search