Lego Merkanalyse

Innerlijk ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Visie ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Waarden ,[object Object],[object Object],[object Object],[object Object]

Persoonlijkheid ,[object Object],[object Object],[object Object],[object Object],[object Object]

Merkbelofte ,[object Object],[object Object],[object Object],[object Object],[object Object]

Uiterlijk ,[object Object],[object Object],[object Object]

Zien ,[object Object],[object Object],[object Object]

Voelen ,[object Object],[object Object],[object Object],[object Object]

Gedrag ,[object Object],[object Object],[object Object],[object Object]

Externe communicatie ,[object Object],[object Object],[object Object],[object Object],[object Object]

Interne communicatie ,[object Object]

Merk gedrag (product) ,[object Object],[object Object],[object Object],[object Object]

Merk gedrag (bedrijf) ,[object Object],[object Object],[object Object]

Iris Janssen, Colinda Hermens en Lieke Milder

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